Databox vs. Supermetrics

Databox

Supermetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Databox	Score 10.0 out of 10	N/A	Databox is business intelligence software built for teams that need fast, actionable insights.	$199 per month
Supermetrics	Score 10.0 out of 10	N/A	Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.	$29 per month per user

Pricing

Databox

Supermetrics

Editions & Modules

Professional: $199
per month
Growth: $499
per month
Premium: $999
per month

Essential: $29
per month per user
Core: $159
per month per user

Offerings

Pricing Offerings
Databox	Supermetrics
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

20% discount for annual pricing.

In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.

More Pricing Information

Community Pulse
	Databox	Supermetrics
Considered Both Products	Databox Dustin Brackett CEO Chose Databox In comparison, Databox has been a more robust solution and one that works really well with HubSpot (our preferred marketing automation platform). It's a bit pricier than Cyfe was (not sure now), but the features are worth it. Incentivized Helpful? Michael Glover Content Marketer Chose Databox Much cheaper and seems to do at least as good of a job while having a similar integration stack. I also appreciate the efforts Databox go to on their blog and podcast to help educate people on all things data and metrics. Incentivized Helpful? Verified User Anonymous Chose Databox Databox automatically integrates with tons of different data sources without you needing to arrange the backend information on how everything should connect. Tableau, Power BI, and Sisense require a lot of manual setup unless you have all of your fields perfectly matched up … Incentivized Helpful? Heather Robinette, MBA Marketing Manger Chose Databox While HubSpot is where we store our information and utilize the systems, the reporting wasn't deep enough and it didn't include the entire website since it is hosted elsewhere. So I started looking at options, and Databox came as a recommendation so I checked it out and haven't … Incentivized Helpful? Verified User Anonymous Chose Databox Databox and Grow are similar tools, and truthfully, Grow is a more powerful platform with more sophisticated reporting, integrations, and a larger feature set. However, Grow is significantly more expensive and Databox has the features you need most for less of an investment. I … Incentivized Helpful? Stephanie Tran Sales System Architect Chose Databox HubSpot's reporting tool simply isn't enough. It also doesn't help that the reporting add-on for HubSpot is an additional $200/month, and it only reports on HubSpot stuff. That's why we selected Databox--to report on other platforms like FB ads, Google Analytics, etc. However, … Incentivized Helpful? Eric Pratt Managing Partner Chose Databox Databox is easier to set up and is much less costly. Incentivized Helpful? Daniel Berry SEO Strategy Specialist Chose Databox Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more … Incentivized Helpful?	Supermetrics Verified User Anonymous Chose Supermetrics Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics … Incentivized Helpful? Verified User Anonymous Chose Supermetrics Supermetrics is more simple to set up and start using. It is also more lightweight - with a simple UI and use-case that prevents distraction or unnecessary features interfering with the core use-case. Incentivized Helpful? Verified User Anonymous Chose Supermetrics Google Analytics has the ability to send reports similar to Supermetrics, but the disadvantage is that it can send only a limited number of rows. The report sent has to be consolidated and then used. Instead, Supermetrics allows to edit the way of reporting easily through the … Incentivized Helpful? Trevor Irish Digital Marketing Analyst II Chose Supermetrics I use both of these services, but Supermetrics has more offerings than the base APIs provided by Google Data Studio. Supermetrics also allows for non-Google product APIs that have helped us develop much richer reports and tools. Also, for the paid APIs that can be used in Data … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Supermetrics We transitioned from DashThis to Google Data Studio with Supermetrics for our monthly client reports. We found this new solution to be more flexible and customizable. We liked DashThis, however, too. Incentivized Helpful? Austin Voigt Senior Analyst - Paid Media Chose Supermetrics Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your … Incentivized Helpful?

Features

Databox

Supermetrics

BI Standard Reporting

Comparison of BI Standard Reporting features of Product A and Product B
	Databox 9.3 Ratings 13% above category average	Supermetrics - Ratings
Pixel Perfect reports	10.00 Ratings	00 Ratings
Customizable dashboards	8.90 Ratings	00 Ratings
Report Formatting Templates	8.90 Ratings	00 Ratings

Ad-hoc Reporting

Comparison of Ad-hoc Reporting features of Product A and Product B
	Databox 8.6 Ratings 7% above category average	Supermetrics - Ratings
Drill-down analysis	8.00 Ratings	00 Ratings
Formatting capabilities	8.90 Ratings	00 Ratings
Integration with R or other statistical packages	7.90 Ratings	00 Ratings
Report sharing and collaboration	9.40 Ratings	00 Ratings

Report Output and Scheduling

Comparison of Report Output and Scheduling features of Product A and Product B
	Databox 8.3 Ratings 0% below category average	Supermetrics - Ratings
Publish to Web	8.90 Ratings	00 Ratings
Publish to PDF	8.90 Ratings	00 Ratings
Report Versioning	7.70 Ratings	00 Ratings
Report Delivery Scheduling	8.90 Ratings	00 Ratings
Delivery to Remote Servers	7.10 Ratings	00 Ratings

Data Discovery and Visualization

Comparison of Data Discovery and Visualization features of Product A and Product B
	Databox 7.7 Ratings 4% below category average	Supermetrics - Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)	8.30 Ratings	00 Ratings
Location Analytics / Geographic Visualization	7.00 Ratings	00 Ratings
Predictive Analytics	7.90 Ratings	00 Ratings

Best Alternatives
	Databox	Supermetrics
Small Businesses	BrightGauge Score 9.1 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Reveal Score 10.0 out of 10	Alteryx Platform Score 8.9 out of 10
Enterprises	Kyvos Semantic Intelligence Layer Score 9.9 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Databox	Supermetrics
Likelihood to Recommend	8.0 (0 ratings)	10.0 (0 ratings)
Usability	9.0 (0 ratings)	- (0 ratings)
Support Rating	9.8 (0 ratings)	- (0 ratings)

User Testimonials
	Databox	Supermetrics
Likelihood to Recommend	Databox is fantastic for companies or agencies that regularly report on a variety of metrics from multiple data sources. It's ideal for any company that uses a variety of different tools (as long as Databox integrates with them). It's particularly good for HubSpot agencies and companies that use HubSpot. It's maybe not necessary for companies that only use one tool or don't do reporting. Incentivized Daniel Berry SEO Strategy Specialist Read full review	If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source. Incentivized Timothy McCormack VP, Media & Analytics Read full review
Pros	Create dashboards from a variety of data sources. Set & track goals based on the data and metrics provided. Send alerts and scorecard updates to Slack and email automatically. Incentivized Michael Glover Content Marketer Read full review	Supermetrics is easy to use, the ui is helpful for creating queries. Supermetrics allows to run the created queries on triggers. Supermetrics allows to connect with different data sources like Google analytics etc ., Supermetrics sends alert on the failure of queries to the desired email address Incentivized Verified User Anonymous Read full review
Cons	Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago Incentivized Verified User Anonymous Read full review	Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them. No public data for LinkedIn. Definitely requires knowledge on how to use Google Data Studio. Incentivized Trevor Irish Digital Marketing Analyst II Read full review
Usability	Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well. Incentivized Heather Robinette, MBA Marketing Manger Read full review	No answers on this topic
Alternatives Considered	While HubSpot is where we store our information and utilize the systems, the reporting wasn't deep enough and it didn't include the entire website since it is hosted elsewhere. So I started looking at options, and Databox came as a recommendation so I checked it out and haven't turned back. I didn't evaluate any other products because Databox met our need and we were able to get started right away. Incentivized Heather Robinette, MBA Marketing Manger Read full review	Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment. Incentivized Verified User Anonymous Read full review
Return on Investment	It has helped us to show our value to clients Easily digestible dashboards make it easy to understand what you're looking at Incentivized Dustin Brackett CEO Read full review	Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system. Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics. Time! We save a lot of time on our monthly reports thanks to Supermetrics. Incentivized Lindsay Halsey Co-Founder Read full review
ScreenShots	Databox Screenshots	Supermetrics Screenshots