DataForSEO API is designed for SEO-software companies and agencies. With DataForSEO users can build SEO-software, from a simple rank tracking solution to an enterprise-level SEO platform. DataForSEO's main products are
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iSpionage
Score 6.9 out of 10
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iSpionage is a search engine marketing solution built specifically for PPC marketers. It is built around features such as competitor research and campaign monitoring.
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Pricing
DataForSEO
iSpionage
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Pricing Offerings
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iSpionage
Free Trial
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Free/Freemium Version
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Premium Consulting/Integration Services
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Entry-level Setup Fee
$50 Pay-as-you-go
No setup fee
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Community Pulse
DataForSEO
iSpionage
Considered Both Products
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iSpionage
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Chose iSpionage
iSpionage is nowhere near SEMRush (and to a lesser extent SpyFu) in terms of usefulness for competitive intelligence, keyword research, or strategic planning. It has nowhere near the depth of data or level of tools available in other tools.
Like any service, iSpionage has some advantages, like more accurate data for those markets it is focused on. Also, iSpionage is easier to use for non-professionals. Also, iSpionage has a better focus on ads your competitors run. Thus the tool is one of those an online marketer …
It's a good option to mix into your insights strategy. It's not as comprehensive as other tools we've used, but it can occasionally find angles that may be overlooked by other systems and platforms.
SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop …
A good tool to analyze your own website, the websites of your competitors, and potential partners. It is more than just a tool for SEO and SEM experts. Any marketer can use it. For example, as an HR manager, iSpionage helps me to find good websites to post info about our vacancies. No matter how nice the website is - traffic is a king.
The Compare Competitor button sounds pretty sweet, but I've never been able to get it to work—it just says it's temporarily unavailable (I've tried it like 30 times over months). Maybe just a browser bug? Dunno
I wish there were more exportable data —the overall little chart would be nice, but I guess screenshotting works okay—more chart types would be nice too, or a filter option of data points to throw into that chart.
I wish I could export the "Top Ads" widget—you have to just copy paste it I guess...seems like a missed opportunity for quick use
SEMRush rules for quick organic insights, but its paid search insights aren't very substantial, it seems to me. iSpionage is the only tool I've seen or heard of that actually pulls in competitor ads and gives an estimated spend. That's pretty amazing—and clients will never stop asking about what kinds of ads and how much competitors are spending