Oracle DaaS vs. Huq Industries

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle DaaS
Score 6.3 out of 10
N/A
Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A
Huq Industries
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Huq's place performance platform offers 11 insight modules that are built to answer the specific needs of customers in retail, local government and real-estate. Among which: • Instant Daily Footfall Footfall is the number of unique people in an area at a given time. It's the main way that councils, retailers and real-estate assess the performance of places. • Pedestrian &…N/A
Pricing
Oracle DaaSHuq Industries
Editions & Modules
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Offerings
Pricing Offerings
Oracle DaaSHuq Industries
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAccess to Huq's Place Performance measurement platform is priced at £1,000.00 + VAT per annum per place, per insight module. For example: • One module (Footfall) for one town centre (St Albans) costs £1,000.00 + VAT per year. • Three modules (Footfall, Density & Catchment) for one retail centre (Bexley Heath) costs £3,000.00 + VAT per year. • Three modules for three centres costs £9,000 + VAT per year. There are no restrictions on the number of seats, ie. user licences, provided per organisation.
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Community Pulse
Oracle DaaSHuq Industries
Considered Both Products
Oracle DaaS
Chose Oracle DaaS
Oracle is fast enough to use also we can Match Data About Matching and Enriching Record sMatch Data in Oracle Sales Match Data in Eloqua Match Data in Other Oracle Cloud Applications Export Account Hierarchies, Manage Mappings Typical Workflow for Using Mappings Explore the …
Chose Oracle DaaS
Better in every way, less modeled and more accurate audience segments
Huq Industries

No answer on this topic

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User Ratings
Oracle DaaSHuq Industries
Likelihood to Recommend
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Oracle DaaSHuq Industries
Likelihood to Recommend
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
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Pros
  • Customer Service
  • Transparency
  • Connect ability
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Cons
  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
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Alternatives Considered
Oracle is fast enough to use also we can Match Data About Matching and Enriching Record sMatch Data in Oracle Sales Match Data in Eloqua Match Data in Other Oracle Cloud Applications Export Account Hierarchies, Manage Mappings Typical Workflow for Using Mappings Explore the Mappings Page Create Mappings Create New Mappings Create Mappings for Oracle Sales Create Mappings for Eloqua Create Mappings for Other Oracle Cloud Applications Edit Mappings Edit Existing Mappings Edit Sales Mappings Edit Marketing Cloud Mappings. these are my favourite topics that I use in Daas
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Return on Investment
  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
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ScreenShots

Huq Industries Screenshots

Screenshot of Footfall is the number of unique people in an area at a given time. It's the main way that councils, retailers and real-estate assess the performance of places.Screenshot of Density monitoring is a visualisation of pedestrian flows and hotspots across whole towns, streets and centres. Density maps are updated daily. Used to find the most popular parts of towns, streets and green spaces with visitor density monitoring.Screenshot of Dwell-time measures the time that visitors spend in an area per trip. Provides output in minutes, updated everywhere on a daily basis. High dwell-time is indicative of high place performance. Used to find out what places mean to people with Dwell-time insights.Screenshot of Catchment areas, or models, are the standard way to represent the dominant locations that visitors to a town, place or centre travel from. Explore the catchment areas for your towns and centres across local, out-of-town and tourist visitor groups.