TrustRadius

Oracle DaaS vs. Kantar Research Services

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle DaaS
Score 6.3 out of 10
N/A
Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
Oracle DaaSKantar Research Services
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle DaaSKantar Research Services
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Oracle DaaSKantar Research Services
Considered Both Products
Oracle DaaS
Verified User
Anonymous
Chose Oracle DaaS
Oracle is fast enough to use also we can Match Data About Matching and Enriching Record sMatch Data in Oracle Sales Match Data in Eloqua Match Data in Other Oracle Cloud Applications Export Account Hierarchies, Manage Mappings Typical Workflow for Using Mappings Explore the …
Corey Buller | TrustRadius Reviewer
Corey Buller
Senior Media Strategist - Digital Planning/Client Services
Chose Oracle DaaS
Better in every way, less modeled and more accurate audience segments
Kantar Research Services
Verified User
Anonymous
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
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User Ratings
Oracle DaaSKantar Research Services
Likelihood to Recommend
6.0
(0 ratings)
7.6
(0 ratings)
User Testimonials
Oracle DaaSKantar Research Services
Likelihood to Recommend
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Corey Buller | TrustRadius Reviewer
Corey Buller
Senior Media Strategist - Digital Planning/Client Services
Read full review
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
Read full review
Pros
  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer
Corey Buller
Senior Media Strategist - Digital Planning/Client Services
Read full review
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
Read full review
Cons
  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
Verified User
Anonymous
Read full review
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
Read full review
Alternatives Considered
Oracle is fast enough to use also we can Match Data About Matching and Enriching Record sMatch Data in Oracle Sales Match Data in Eloqua Match Data in Other Oracle Cloud Applications Export Account Hierarchies, Manage Mappings Typical Workflow for Using Mappings Explore the Mappings Page Create Mappings Create New Mappings Create Mappings for Oracle Sales Create Mappings for Eloqua Create Mappings for Other Oracle Cloud Applications Edit Mappings Edit Existing Mappings Edit Sales Mappings Edit Marketing Cloud Mappings. these are my favourite topics that I use in Daas
Verified User
Anonymous
Read full review
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Read full review
Return on Investment
  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
Verified User
Anonymous
Read full review
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
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