Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.
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vAuto Conquest
Score 9.9 out of 10
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vAuto, a Cox Automotive company, offers Conquest, a dealer management system for new car auto dealerships.
It's been so long since I have used a competitive product to vAuto, it is no longer found on the list. If the other product were an Apple product, it would compare to an old iPod. Whereas, vAuto is a new iPhone.
I have used a number of other products that each do part of what vAuto Conquest does, but no other product seems to incorporate all the desired features into one, easy to use program the way Cox Automotive has done with this product. Given the enormous number of programs out …
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
vAuto Conquest has made both my GM and GSM's lives far easier. Being able to immediately see comps for like vehicles across your designates market with specific attention paid to optioning is crucial to providing both accurate trade appraisals as well as setting pricing for used inventory. It does an excellent job. It does not have much usage on the fixed ops side, other than the fact that increasing the below-line gross of sales lowers the needed fixed-ops absorption and makes it possible for there to be greater movement in sales pricing in general.
Customer service has been a primary selling point of all the products we use through Cox Automotive. They have been great on every level, from implementation and setup to post-install support to technical support, they go far above and beyond the norms I have seen in other companies within this realm.
It's been so long since I have used a competitive product to vAuto, it is no longer found on the list. If the other product were an Apple product, it would compare to an old iPod. Whereas, vAuto is a new iPhone
How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
