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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
    Pricing
    Demandbase One
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase One
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeOptional
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    Demandbase One
    Considered Both Products
    Demandbase
    Chose Demandbase One
    I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
    Incentivized
    Chose Demandbase One
    I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also …
    Incentivized
    Chose Demandbase One
    I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.
    Incentivized
    Chose Demandbase One
    Similar but I find the email digests more useful.
    The chrome extensions stack up fairly evenly against each other.
    Incentivized
    Chose Demandbase One
    I would use both as sometimes Lusha provides more phonenumbers
    Incentivized
    Chose Demandbase One
    I haven't work with any other ABM product
    Incentivized
    Chose Demandbase One
    They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time.
    Incentivized
    Chose Demandbase One
    I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of …
    Incentivized
    Chose Demandbase One
    I never used another tool
    Incentivized
    Chose Demandbase One
    Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
    Incentivized
    Chose Demandbase One
    I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process.
    Incentivized
    Chose Demandbase One
    I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
    Incentivized
    Chose Demandbase One
    Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
    Incentivized
    Chose Demandbase One
    I believe we also use ABM, but not sure. I do not evaluate the tools, I just use them
    Incentivized
    Chose Demandbase One
    none yet
    Incentivized
    Chose Demandbase One
    We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in
    Incentivized
    Chose Demandbase One
    We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level.
    Incentivized
    Chose Demandbase One
    Integrated DSP was a huge selling point. Also, Demandbase One can use our ad tags simply and easily and this makes a huge difference.
    Incentivized
    Chose Demandbase One
    Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials
    Incentivized
    Chose Demandbase One
    I am not too sure why we chose Demandbase One over RollWorks. I believe it was the holistic offering that our team liked and how it worked well with our systems such as Salesforce/Pardot. In the end, I am happy with the selection and taking the learnings we have from the …
    Incentivized
    Chose Demandbase One
    Back then it had an attribution module, but it was sunset
    Incentivized
    Chose Demandbase One
    Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we …
    Incentivized
    Chose Demandbase One
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.

    Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and …
    Incentivized
    Chose Demandbase One
    I wasn't part of the decision-making back then so I wasn't examining competitors or similar services.
    Incentivized
    Chose Demandbase One
    I prefer Demandbase due to its superior data quality, integrations, personalization, sales enablement, and customer support.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Demandbase One
    Engagement
    Comparison of Engagement features of Demandbase One
    Feature
    Demandbase One
    8.7
    5 Ratings
    Automated routing and prioritization8.43 Ratings
    Customer interaction histories8.65 Ratings
    Syndicated content8.62 Ratings
    Personalization9.05 Ratings
    Engagement data tracking8.75 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One
    Feature
    Demandbase One
    8.5
    5 Ratings
    Ad campaign creation8.55 Ratings
    Display advertising9.15 Ratings
    Contextual advertising8.24 Ratings
    Social advertising8.24 Ratings
    Ad reporting and analytics8.55 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One
    Feature
    Demandbase One
    9.0
    5 Ratings
    Standard visitor segmentation8.85 Ratings
    Behavioral visitor segmentation9.05 Ratings
    ABM sales intelligence9.15 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One
    Feature
    Demandbase One
    8.8
    5 Ratings
    3rd party intent signals9.05 Ratings
    Downstream intent signals8.24 Ratings
    Account identification9.15 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One
    Feature
    Demandbase One
    9.1
    5 Ratings
    Automated workflow & orchestration9.15 Ratings
    User Ratings
    Demandbase One
    Likelihood to Recommend
    9.6
    (50 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    Usability
    9.0
    (2 ratings)
    Support Rating
    10.0
    (10 ratings)
    Online Training
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (4 ratings)