Displayr vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Displayr
Score 8.0 out of 10
N/A
Displayr is a survey data discovery and visualization tool, with free tools for publishing dashboards, reports and infographics (e.g. charts, and graphs) to the web or other repositories for sharing and demonstration, as well as support for analysis of large datasets (more than 1,000 rows and 100 column) on paid plans.N/A
Looker
Score 8.6 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
DisplayrLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DisplayrLooker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
DisplayrLooker
Features
DisplayrLooker
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Displayr
8.8
1 Ratings
10% above category average
Looker
8.3
116 Ratings
3% above category average
Drill-down analysis9.01 Ratings8.1112 Ratings
Formatting capabilities8.01 Ratings7.7114 Ratings
Integration with R or other statistical packages10.01 Ratings8.547 Ratings
Report sharing and collaboration8.01 Ratings9.1116 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Displayr
10.0
1 Ratings
17% above category average
Looker
8.6
112 Ratings
4% above category average
Publish to Web10.01 Ratings8.294 Ratings
Publish to PDF10.01 Ratings9.0100 Ratings
Report Versioning10.01 Ratings8.475 Ratings
Report Delivery Scheduling00 Ratings9.097 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Displayr
7.0
1 Ratings
15% below category average
Looker
6.8
113 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.01 Ratings7.9109 Ratings
Location Analytics / Geographic Visualization00 Ratings7.997 Ratings
Predictive Analytics00 Ratings4.66 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Displayr
-
Ratings
Looker
8.4
117 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.296 Ratings
Customizable dashboards00 Ratings8.8115 Ratings
Report Formatting Templates00 Ratings8.199 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Displayr
-
Ratings
Looker
8.1
112 Ratings
5% below category average
Multi-User Support (named login)00 Ratings8.7106 Ratings
Role-Based Security Model00 Ratings7.993 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.0106 Ratings
Report-Level Access Control00 Ratings8.045 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Displayr
-
Ratings
Looker
6.0
84 Ratings
27% below category average
Responsive Design for Web Access00 Ratings7.281 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.075 Ratings
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DisplayrLooker
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Score 10.0 out of 10
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Supermetrics
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Score 10.0 out of 10
Reveal
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Score 10.0 out of 10
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User Ratings
DisplayrLooker
Likelihood to Recommend
8.0
(1 ratings)
8.7
(117 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(7 ratings)
Usability
7.0
(1 ratings)
8.8
(12 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(14 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
DisplayrLooker
Likelihood to Recommend
Displayr
Displayr is perfectly suited for any insights or data people that understand the type of analysis they want to do, but don't know R code - or just want to get to results more quickly than coding themselves. It's probably not the best learning ground, if you've never done any quantitative analysis before, but then neither are traditional tools like SPSS or Q.
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Google
Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.
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Pros
Displayr
  • The intuitive interface and menus make it easy to quickly learn Displayr and find the types of data transformation or analysis that we're looking to do.
  • The support level from Displayr's team is FIRST CLASS. Where othe platforms force you to an FAQ or AI chat bot, Displayr's team will jump in first hand, into our data, or on a live call, and help us run a new type of analysis or troubleshoot a problem.
  • The ability to work collaboratively, asynchronously and remotely, on the same data set and report is a really huge plus for us.
  • The in-built options for multivariate analysis cover 99.9% of anything we have - or will - ever need to run.
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Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Displayr
  • The new "glow-up" on the interface has helped make it a bit easier on the eye, but there are some features of working in the "three pane" browser that are a bit frustrating: especially having to 'rearrange' when resizing the window to look at another app simultaneously.
  • Such a small point, but being able to drag and move multiple elements in a table (eg drag two rows to the top) SIMULTANEOUSLY would help a bunch.
  • I don't think we take advantage of all the visualisation capabilities in Displayr, and perhaps an AI 'recommendation' engine that sees the data I'm working with and prompts either a specific visualisation, or additional analysis option I might use, would be great.
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Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
Displayr
No answers on this topic
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Displayr
It's really quite intuitive, but the visual interface could be made a bit more easy to use (window/pane rescaling etc) and I think there could be more 'proactive prompts' to suggest features we're underutilising.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Displayr
No answers on this topic
Google
No objections
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Performance
Displayr
No answers on this topic
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Displayr
No answers on this topic
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
Displayr
No answers on this topic
Google
Very satisfied, easy to implement
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Alternatives Considered
Displayr
SPSS (the last version I looked at) still requires much more underlying knowledge and coding ability to get where we want to be. That's not where we add value, so the speed and simplicity with which Displayr allows us to get the data analysis done, and move onto developing insight and delivering value is why I chose Displayr.
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Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
Displayr
No answers on this topic
Google
Perfect price to performance
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Return on Investment
Displayr
  • I think Displayr is quite expensive, but has the biggest impact on our P&L of any of our subscriptions, because it has unlocked our ability to deliver bigger, more complex analytic projects for clients - and hence grow our topline.
  • The ability to scale the license between years has also been a god-send as our team has gone up or down to deliver the level of quant work available to us.
  • There's also a bottom line efficiency driven by some of the speed of analysis that Displayr enables.
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Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.