Divi vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 10.0 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$89
per year
Magnolia
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
DiviMagnolia
Editions & Modules
Divi
$89
per year
Divi Pro
$277
per year
Divi Lifetime + Pro Services
$297
today + 212 each following year
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
DiviMagnolia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLifetime subscriptions are also available for a one time fee.
More Pricing Information
Community Pulse
DiviMagnolia
Considered Both Products
Divi
Chose Divi
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. …
Chose Divi
Divi's pricing model is better than Elementor's pricing model. If you are using Elementor, you have to pay for each website while Divi has an unlimited usage license. Elementor feels overwhelming with so many add-ons while Divi is less intimidating and everything you need is …
Chose Divi
I find Elementor very clunky and find Divi much more intuitive.
Also we purchased a lifetime license for Divi and can use it on unlimited websites, while elementor there is a yearly subscription per site
Chose Divi
Since it is a WordPress-based theme (and builder) it allows integrations with many other services. So using their Bloom plugin you can integrate it with lots of different email marketing systems, you can embed videos from various video platforms, embed your calendar from Acuity …
Chose Divi
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages.

If they …
Magnolia
Chose Magnolia
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to …
Chose Magnolia
The Broadleaf CMS was quite basic and was not a full fledged CMS and hence we had to chose Magnolia to address the business requirement for our B2B platform
Chose Magnolia
I need to specific and say I've had experiences of these platform from previous roles, they were not considered by Good Things Foundation.

My experience is that Magnolia delivers the power of these high end platforms but is generally more accessible to get going and develop …
Chose Magnolia
Magnolia is in a league of it's own vs the other platforms I have previously used. Rather than being a turnkey solution Magnolia puts the power into the hands of your company and developers allowing you to build anything you can imagine. Being a DXP rather than a CMS Magnolia …
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
Chose Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Chose Magnolia
Similar to how one might choose a specific programming language to solve a specific problem, Magnolia has its place among the rest, depending on the use case. While it does not have the most pleasant user experience compared to others, its customization options are streets …
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chose Magnolia
For us, Magnolia is the best option for our needs. FirstSpirit by eSpirit is missing on the list. We are moving away from FirstSpirit as it feels outdated. Wix has better usability, but is not suitable for enterprise. WordPress I would only recommend for private projects. …
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Chose Magnolia
I choose Magnolia in front of everyone since it is one of the content managers that best adapts to all the modifications that are required by businesses
Chose Magnolia
Magnolia gains in ease of content creation but loses in documentation and practical examples for developers.
Chose Magnolia
One of the most important points that magnolia has over other products is the possibility of extending its functionalities. Being open-source, it is possible to inspect how everything is done and replicate it to change functionalities. In this way, many features that customers …
Chose Magnolia
When developing, I find Magnolia is better in many different ways, mainly in the consistency of how to create new components and page templates.
Chose Magnolia
I use magnolia because my client asked for it in the beginning because he had a long history of using magnolia for years. I think magnolia is middle-hight rated in the stack of similar products. Maybe it's not very well-publicized and it needs better marketing techniques or …
Chose Magnolia
Good documentation and examples Online demos to mess with and test functionalities Easier to install Better knowledge about the product Ability to centralize content of the same type in apps Better performance in some scenarios Better usability: In the newest versions, …
Chose Magnolia
Magnolia is a good competitor in the DXP scenario: Reduced costs License costs are contained, what brings customers the ability to develop their business with a minor impact Open source platform It helps customers to adapt the platform to some special needs DXP …
Chose Magnolia
Magnolia has all flexible capabilities that offer the user the best cloud marketing experience and great functionalities for effective data analytics generation. Reporting through Magnolia tools is also another important aspect since it allows the production of effective …
Chose Magnolia
Pricing was the major concern for us and we found this to be our option.
Chose Magnolia
Proximus was using Magnolia when I started working.
Chose Magnolia
Used CMS: Hybris CQ5/Adobe CMS AEM
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
Features
DiviMagnolia
Security
Comparison of Security features of Product A and Product B
Divi
7.9
Ratings
2% below category average
Magnolia
8.0
Ratings
1% below category average
Role-based user permissions7.90 Ratings8.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
Ratings
5% above category average
Magnolia
8.1
Ratings
7% above category average
API7.40 Ratings8.50 Ratings
Internationalization / multi-language8.60 Ratings7.70 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
Ratings
13% above category average
Magnolia
8.0
Ratings
4% above category average
WYSIWYG editor10.00 Ratings8.50 Ratings
Code quality / cleanliness9.40 Ratings8.40 Ratings
Admin section8.90 Ratings8.00 Ratings
Page templates9.10 Ratings8.90 Ratings
Library of website themes8.70 Ratings7.00 Ratings
Mobile optimization / responsive design9.60 Ratings8.50 Ratings
Publishing workflow8.00 Ratings7.50 Ratings
Form generator6.30 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
Ratings
7% above category average
Magnolia
7.5
Ratings
2% above category average
Content taxonomy7.00 Ratings7.60 Ratings
SEO support8.40 Ratings7.20 Ratings
Bulk management8.40 Ratings7.60 Ratings
Availability / breadth of extensions8.00 Ratings7.90 Ratings
Community / comment management7.60 Ratings6.90 Ratings
Best Alternatives
DiviMagnolia
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviMagnolia
Likelihood to Recommend
10.0
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Performance
-
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
DiviMagnolia
Likelihood to Recommend
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
Read full review
If you need a business CMS that brings along a good amount of features and also give you the chance to develop features on your own, Magnolia would be a good choice. Even if you have not the fitting infrastructure around, Magnolia provides you different ways like SAAS oder PAAS. If you have to review your code our have any problems the team behind will helps in a short time. Without using the connectors it is not so easy to connect special functionalities like Marketing tools or optimization tools. The DAM is very slow if you have an huge amount of documents and pictures to store for your website - you have to add an external DAM.
Read full review
Pros
  • Front end builder easy to design
  • Exportable and importable layouts and templates
  • Integration with wordpress and many plugins
  • Individual template builder to apply to certain post types
  • Add on cloud to store and sync your own designs, code snippets
  • Can create your own api licenses for different websites
Read full review
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
Read full review
Cons
  • Some advanced features need to be complemented with other paid plugins (e.g., attachments in contact forms)
  • Certain Divi elements cannot be nested within other Divi elements (e.g., including an element within an accordion)
  • Customizing the header is powerful, but making the most of it is more challenging than the rest of Divi's options
Read full review
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
Read full review
Likelihood to Renew
No answers on this topic
Magnolia is an innovative CMS, for example it is possible to use the ipad to manage the contents. Magnolia’s team works hard to improve the product; the community is small but active and the support for the enterprise version is good. Magnolia’s team asks the users what they think and what they need, and the new functionalities planned for Magnolia 5.3 are very exciting for example the content personalization.
Read full review
Usability
Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
Read full review
There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
Read full review
Performance
No answers on this topic
It's a lean and performant platform. You don't need to put reverse proxy servers in front of it to speed it up (although that does make it go even quicker) as there are various layers of caching built in to the application. While it's a little cryptic, the internal caching system is actually quite configurable and can be tuned to the right sort of content.
Often what tends to surprise many an IT manager is that you can run it on relatively modest hardware. We've often been met with "are you sure ?" but the reality is that it doesn't need a whole lot of horsepower.
Read full review
Support Rating
No answers on this topic
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Read full review
Alternatives Considered
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. We also felt it was far more client-friendly for self-editing.
Read full review
Magnolia DXP offers similar or more capability compared to the other platform, while much easier to implement. For example, Adobe Experience Manager tend to be more monolithic in nature, heavier footprint compared to Magnolia. Hence when implementing a DXP, it is much faster to build using Magnolia, at a much lower TCO. The other platform like Kontent.ai and Strapi are pure headless platform and offer lesser features. What really make Magnolia different is the APAC team, who are all out to support their client in the implementation, ensuring their client maximize their platform and the project implementation is successful. This is some thing that is not experienced when using other platform(s)
Read full review
Return on Investment
  • It's hard to quantify, but it's allowed me to create the face of my website, which currently receives tens of thousands of visits each month. This is largely thanks to Divi.
  • It has allowed me to quickly design my own sales and product pages, without having to rely on third-party platforms.
  • Divi's lock-in has made it difficult for me to explore other visual builders that might also be interesting for my website.
  • Es difícil de cuantificar, pero me ha permitido crear la cara visible de mi web, que en este momento recibe decenas de miles de visitas cada mes. En gran parte es gracias a Divi.
  • Me ha permitido diseñar en poco tiempo mis propias páginas de venta y de producto, sin necesidad de depender de espacios de terceros.
  • El lock-in de Divi me ha hecho difícil explorar otros constructores visuales que también podrían ser interesantes para mi web.
Read full review
  • We have placed web content management in the hands of the organisation than retained it within the technology team.
  • We were able to quickly move to MVP and release and we are now focussed on moving the platform forward at some pace whilst not being burdened with BAU work inside the technology team as so much as self-service to trained organisational users
  • The use of the SAAS/PASS has inbuilt business resiliency as specialist work and aspects such as underlying security is done by Magnolia and we are able to focus internal effort on building out the platform.
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor