Divi vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 10.0 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$89
per year
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
DiviOptimizely Content Management System
Editions & Modules
Divi
$89
per year
Divi Pro
$277
per year
Divi Lifetime + Pro Services
$297
today + 212 each following year
No answers on this topic
Offerings
Pricing Offerings
DiviOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsLifetime subscriptions are also available for a one time fee.
More Pricing Information
Community Pulse
DiviOptimizely Content Management System
Considered Both Products
Divi
Chose Divi
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. …
Chose Divi
Divi's pricing model is better than Elementor's pricing model. If you are using Elementor, you have to pay for each website while Divi has an unlimited usage license. Elementor feels overwhelming with so many add-ons while Divi is less intimidating and everything you need is …
Chose Divi
I find Elementor very clunky and find Divi much more intuitive.
Also we purchased a lifetime license for Divi and can use it on unlimited websites, while elementor there is a yearly subscription per site
Chose Divi
Since it is a WordPress-based theme (and builder) it allows integrations with many other services. So using their Bloom plugin you can integrate it with lots of different email marketing systems, you can embed videos from various video platforms, embed your calendar from Acuity …
Chose Divi
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages.

If they …
Optimizely Content Management System
Chose Optimizely Content Management System
Optimizely Content Management System is much more functional and robust out of the box
Chose Optimizely Content Management System
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout …
Chose Optimizely Content Management System
It does feel a bit more legacy, but sometimes legacy can be good for companies. For both the companies we mapped against, it was clear the idea of server maintenance was out of question for us and we wanted a service that would provide uptime and us just doing the work of …
Chose Optimizely Content Management System
None quite like this, but I have had experience with HTML sites and CSS and WordPress and Wix, but nothing quite on the level of what Optimizely produces.
Chose Optimizely Content Management System
I think Optimizely does well connecting tools and processes into one ecosystem.
Chose Optimizely Content Management System
The best compared to Sitecore.
Chose Optimizely Content Management System
We chose Optimizely (at the time Episerver) after rigorous evaluation and due to overall impression that it was the right long term fit.
Chose Optimizely Content Management System
Optimizely stacks up by offering a more well-rounded and user-friendly experience. Especially with it's integration into the rest of Optimizely's offerings, this CMS opens the door to letting marketers manage their entire marketing experience on one platform where its …
Chose Optimizely Content Management System
We love that non technical people on our marketing team, can easily use and update pages and promote content.
Chose Optimizely Content Management System
I truly headless system and the ability to edit this platform over others gave Optimizely Content Management System this edge when it comes to creating a future-proof e-commerce solution. There are lots of other systems out there, but there has been great success with utilizing …
Chose Optimizely Content Management System
Being able to keep one catalog source that can spread to our multiple business units and being able to have our development team create custom widgets for new functionality.
Chose Optimizely Content Management System
I didn't see Konakart in the dropdown options, so I want to make sure we compare against this platform as well. With other platforms, the features are either so basic that you can't get very advanced in your site UX, or the interface is so unfriendly to it's users that it's …
Chose Optimizely Content Management System
Optimizely Content Management System fits our needs best being fully customisable and modular.
Chose Optimizely Content Management System
We’ve not evaluated other solutions following the launch.
Chose Optimizely Content Management System
Much better
Chose Optimizely Content Management System
We feel that Optimizly is a better solution, however, we like that contentful offers a lower price plan for testing our mobile app.
Chose Optimizely Content Management System
We as a business wanted to have ecomm built into the CMS website and we have looked into the options of WordPress and SiteCore and decided to go to Optimizely Content Management System the way it brings ease and also with out comprising on the security
Chose Optimizely Content Management System
I think is the features that Optimizely Content Management System provided that it fit what we are looking
Chose Optimizely Content Management System
Optimizely Content Management System is a much better system that allowed the customization that Adobe Connect did not offer.
Chose Optimizely Content Management System
Optimizely Content Management has more content marketing features
Chose Optimizely Content Management System
We selected Optimizely Content Management system for their ease of use and their other offerings like content marketing platform which helps us to keep everything under one roof.
Chose Optimizely Content Management System
We found we have more freedom with creating content and updating content was easier as we were able to build blocks and pages much quicker and easier than we were previously able to.
Features
DiviOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Divi
7.9
Ratings
2% below category average
Optimizely Content Management System
8.5
Ratings
5% above category average
Role-based user permissions7.90 Ratings8.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
Ratings
5% above category average
Optimizely Content Management System
8.0
Ratings
5% above category average
API7.40 Ratings8.10 Ratings
Internationalization / multi-language8.60 Ratings7.80 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
Ratings
13% above category average
Optimizely Content Management System
7.9
Ratings
2% above category average
WYSIWYG editor10.00 Ratings7.80 Ratings
Code quality / cleanliness9.40 Ratings8.30 Ratings
Admin section8.90 Ratings8.20 Ratings
Page templates9.10 Ratings8.40 Ratings
Library of website themes8.70 Ratings7.50 Ratings
Mobile optimization / responsive design9.60 Ratings7.90 Ratings
Publishing workflow8.00 Ratings8.20 Ratings
Form generator6.30 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
Ratings
7% above category average
Optimizely Content Management System
7.6
Ratings
3% above category average
Content taxonomy7.00 Ratings8.20 Ratings
SEO support8.40 Ratings7.20 Ratings
Bulk management8.40 Ratings7.10 Ratings
Availability / breadth of extensions8.00 Ratings7.50 Ratings
Community / comment management7.60 Ratings8.00 Ratings
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DiviOptimizely Content Management System
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
DiviOptimizely Content Management System
Likelihood to Recommend
10.0
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Availability
-
(0 ratings)
9.2
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
6.4
(0 ratings)
User Testimonials
DiviOptimizely Content Management System
Likelihood to Recommend
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
Read full review
Very much if a business is doing a rebrand, for example, or a digital transformation, the DXP product is super competitive. The managed services that provided around the infrastructure and all of the moving parts really, really works well. It just makes life as a developer very easy when ultimately you just have to do the code and deploy it out and don't worry about the environment infrastructure. I think it's really, really well and fits in really well with that. Areas where it's not so great in my experience, I would say, well, I've already mentioned kind of the CMS to SaaS product, but also just in general it feels like we're going through a bit of a transition period with the documentation at the moment. So when new features are rolled out or the product catalog expands, the documentation isn't always the best or streamlined. That can make life as a developer a little bit work at the times.
Read full review
Pros
  • Front end builder easy to design
  • Exportable and importable layouts and templates
  • Integration with wordpress and many plugins
  • Individual template builder to apply to certain post types
  • Add on cloud to store and sync your own designs, code snippets
  • Can create your own api licenses for different websites
Read full review
  • Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
  • The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
  • I like that I can drag a block or image somewhere new and it doesn't break anything.
  • Our search of blocks and images is now working, that's very helpful.
Read full review
Cons
  • Some advanced features need to be complemented with other paid plugins (e.g., attachments in contact forms)
  • Certain Divi elements cannot be nested within other Divi elements (e.g., including an element within an accordion)
  • Customizing the header is powerful, but making the most of it is more challenging than the rest of Divi's options
Read full review
  • promo types, several have been released that do not work as they are advertised/labeled which has caused us to make custom promos for just about all of them where we've actually fixed the functionality. The OOB types are completely unreliable
  • promo exclusions/sorting -- this is very buggy, and some of this would normally be "out of the box" like no two order discounts should ever be able to stack. This gets incredibly difficult to manage when you have 75 active promos at a time.
  • asset management - replacement files with same name aren't recognized even when the first version is deleted, this creates a mess in asset folders - nothing can be successfully deleted from epi asset library
  • html automatic edits -- issues when typing in either content page links or asset links, epi always adds random characters to the end (?"Epieditmode=false,6789" for example, which doesn't break content, but does make it more difficult for the team to use non-epi html tools to build or edit
  • auto dimensions on images -- when adding an image in the html, you have the address exactly, but any other way causes the editor to put width and height dims on the code, making the image warp in mobile, this is adding steps to undo the automatic edits, they are completely unhelpful
  • blogs - we are running a blog in Opti that is compeltely manual, every "related article" and every "articles about x topic" block is hard coded, there is nothing dynamic in the content library which is frustrating, and creates a huge time suck for articles across the site, every time there is a new one, that's 10+ manual page updates
Read full review
Likelihood to Renew
No answers on this topic
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Read full review
Usability
Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
Read full review
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
Read full review
Reliability and Availability
No answers on this topic
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Support Rating
No answers on this topic
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Online Training
No answers on this topic
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Read full review
Implementation Rating
No answers on this topic
I was not fully involved.
Read full review
Alternatives Considered
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. We also felt it was far more client-friendly for self-editing.
Read full review
Optimizely Content Management System takes the best bit of previous platforms and simplifies them without removing the more advanced features but not making the necessary to get things going. allowing for any user to jump in and start working is a massive help but empowering power users to take advantage of all its features.
Read full review
Return on Investment
  • It's hard to quantify, but it's allowed me to create the face of my website, which currently receives tens of thousands of visits each month. This is largely thanks to Divi.
  • It has allowed me to quickly design my own sales and product pages, without having to rely on third-party platforms.
  • Divi's lock-in has made it difficult for me to explore other visual builders that might also be interesting for my website.
  • Es difícil de cuantificar, pero me ha permitido crear la cara visible de mi web, que en este momento recibe decenas de miles de visitas cada mes. En gran parte es gracias a Divi.
  • Me ha permitido diseñar en poco tiempo mis propias páginas de venta y de producto, sin necesidad de depender de espacios de terceros.
  • El lock-in de Divi me ha hecho difícil explorar otros constructores visuales que también podrían ser interesantes para mi web.
Read full review
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.