Divi vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 10.0 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$89
per year
Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
DiviWebflow
Editions & Modules
Divi
$89
per year
Divi Pro
$277
per year
Divi Lifetime + Pro Services
$297
today + 212 each following year
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
DiviWebflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLifetime subscriptions are also available for a one time fee.Up to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
DiviWebflow
Considered Both Products
Divi
Chose Divi
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. …
Chose Divi
Divi's pricing model is better than Elementor's pricing model. If you are using Elementor, you have to pay for each website while Divi has an unlimited usage license. Elementor feels overwhelming with so many add-ons while Divi is less intimidating and everything you need is …
Chose Divi
I find Elementor very clunky and find Divi much more intuitive.
Also we purchased a lifetime license for Divi and can use it on unlimited websites, while elementor there is a yearly subscription per site
Chose Divi
Since it is a WordPress-based theme (and builder) it allows integrations with many other services. So using their Bloom plugin you can integrate it with lots of different email marketing systems, you can embed videos from various video platforms, embed your calendar from Acuity …
Chose Divi
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages.

If they …
Webflow
Chose Webflow
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Chose Webflow
Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
Chose Webflow
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Chose Webflow
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
Chose Webflow
Webflow is simply more powerful without getting bogged down like other platforms.
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
Chose Webflow
Webflow is unmatched in its design customization and code output quality.
Chose Webflow
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Chose Webflow
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
Features
DiviWebflow
Security
Comparison of Security features of Product A and Product B
Divi
7.9
Ratings
2% below category average
Webflow
7.1
Ratings
13% below category average
Role-based user permissions7.90 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
Ratings
5% above category average
Webflow
7.0
Ratings
8% below category average
API7.40 Ratings7.00 Ratings
Internationalization / multi-language8.60 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
Ratings
13% above category average
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor10.00 Ratings10.00 Ratings
Code quality / cleanliness9.40 Ratings10.00 Ratings
Admin section8.90 Ratings10.00 Ratings
Page templates9.10 Ratings10.00 Ratings
Library of website themes8.70 Ratings10.00 Ratings
Mobile optimization / responsive design9.60 Ratings10.00 Ratings
Publishing workflow8.00 Ratings9.00 Ratings
Form generator6.30 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
Ratings
7% above category average
Webflow
7.9
Ratings
7% above category average
Content taxonomy7.00 Ratings8.60 Ratings
SEO support8.40 Ratings9.80 Ratings
Bulk management8.40 Ratings7.10 Ratings
Availability / breadth of extensions8.00 Ratings8.00 Ratings
Community / comment management7.60 Ratings6.00 Ratings
Best Alternatives
DiviWebflow
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviWebflow
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
-
(0 ratings)
6.5
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
DiviWebflow
Likelihood to Recommend
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
Read full review
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
Read full review
Pros
  • Front end builder easy to design
  • Exportable and importable layouts and templates
  • Integration with wordpress and many plugins
  • Individual template builder to apply to certain post types
  • Add on cloud to store and sync your own designs, code snippets
  • Can create your own api licenses for different websites
Read full review
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
  • Some advanced features need to be complemented with other paid plugins (e.g., attachments in contact forms)
  • Certain Divi elements cannot be nested within other Divi elements (e.g., including an element within an accordion)
  • Customizing the header is powerful, but making the most of it is more challenging than the rest of Divi's options
Read full review
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
Read full review
Likelihood to Renew
No answers on this topic
It's the perfect balance of GUI and code control
Read full review
Usability
Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
Read full review
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
Read full review
Reliability and Availability
No answers on this topic
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Read full review
Performance
No answers on this topic
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
No answers on this topic
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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Alternatives Considered
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. We also felt it was far more client-friendly for self-editing.
Read full review
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
Read full review
Scalability
No answers on this topic
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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Return on Investment
  • It's hard to quantify, but it's allowed me to create the face of my website, which currently receives tens of thousands of visits each month. This is largely thanks to Divi.
  • It has allowed me to quickly design my own sales and product pages, without having to rely on third-party platforms.
  • Divi's lock-in has made it difficult for me to explore other visual builders that might also be interesting for my website.
  • Es difícil de cuantificar, pero me ha permitido crear la cara visible de mi web, que en este momento recibe decenas de miles de visitas cada mes. En gran parte es gracias a Divi.
  • Me ha permitido diseñar en poco tiempo mis propias páginas de venta y de producto, sin necesidad de depender de espacios de terceros.
  • El lock-in de Divi me ha hecho difícil explorar otros constructores visuales que también podrían ser interesantes para mi web.
Read full review
  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
Read full review
ScreenShots