Domo vs. Looker

Domo is great when you want to see lots of values historically or see data you can see natively in a platform. As I mentioned earlier, Domo is the only way our Marketing and Sales teams can see when their emails were opened and compare the send time - this is an example of data I can't see natively.

Incentivized

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

• Provides data acquisition, transformation and visualization all administered from one cloud-based tool. No switching between tools or cobbling different products together.
• Provides GUI and MySQL interfaces for data manipulation for both entry-level and advanced users.
• Huge amount of data connectors out of the box, plus you can easily create your own custom connectors.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
• Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

Domo is a great up-and-coming product. There are many fantastic features that are extremely compelling to our end users, which makes Domo a great fit for our organization. As with many BI tools, there are items on the wish list that could make implementation, administration and usage easier, but I believe these will be addressed over time as the product matures and evolves. The overall concept and approach of this solution has definitely raised the bar in this area of expertise and I would like to see things advance in giving the enterprise tools that will make decision making easier and more robust in the future.

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

A business management platform has to be flexible to provide solutions for customers from any business environment, but that flexibility has to be delivered without requiring complex business process re-engineering and massive data conversion efforts. Domo’s web-based architecture and wealth of connectivity options allow rapid setup for any business. If your marketing company is wrestling with channel return on investment or your educational organization is drowning in data, Domo has the tools and capability to use your data and turn it into something useful for you

Incentivized

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

Pretty responsive. It took a while to get a response in selecting data points for our particular cards. Might have taken about a month? I am not sure if this was something on our end or Domo's end. But haven't had any other issues yet that required additional support from Domo.

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

It is a true web-based application so implementation is much easier and smoother compared to other non-web based BI solutions. Also, they offered consulting services during the implementation process, which was helpful. Also, they provided lots of on-demand training courses and videos, which I liked.

Incentivized

Very satisfied, easy to implement

Incentivized

Domo is by far the industry leader. Other tools/platforms have unique strengths, but from an overall perspective, Domo is the most versatile and does an exceptional job in all areas. This is critical when it comes to "scale". A BI project may start with a siloed scope, but as the project bares fruit, others begin to ask how they can participate/leverage the tool/platform for their own projects - because of this, Domo's versatility is incredibly important

Incentivized

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

• Domo has allowed us to see much more clearly what is working for students on our programs, and what is not. This enables us to consolidate success and further develop where there are areas of concern.
• The verbatim comments in Domo makes the reports especially attractive to staff, since they are able to engage directly with students' personal opinions and not just with rating scales.

Incentivized

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized