DoubleVerify vs. Foundry ABM
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 DoubleVerify | Score10 out of 10 | N/A | DoubleVerify Pinnacle is a tool for monitoring and optimizing digital advertising performance across media properties. DV Pinnacle compares ad performance on each property based on number of impressions, viewability, fraud, and brand safety. It can be used by advertisers and agencies, publishers and networks, or ad platforms and exchanges (for quality control). | N/A |
 Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Engagement |
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| Ad Campaigns |
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| Audience Segmentation & Targeting |
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| Intent Data |
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| ABM Integrations |
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| DoubleVerify | Foundry ABM | |
|---|---|---|
| Likelihood to Recommend | - | 8.2 |
| Likelihood to Renew | - | 9.6 |
| Usability | - | 8.6 |
| Availability | - | 10.0 |
| Performance | - | 10.0 |
| Support Rating | - | 9.1 |
| Online Training | - | 10.0 |
| Implementation Rating | - | 8.6 |
| Ease of integration | - | 10.0 |
| Product Scalability | - | 9.0 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |