Drip Ecommerce CRM vs. Litmus from Validity

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.

Incentivized

I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.

Incentivized

• I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
• It is easy to set up the campaigns as Drip walks you through each step.
• Drip shows you how many people have been on your website and how your forms are performing well.

Incentivized

• The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
• The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
• The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
• For every edits, we receive an email on our inbox, which is very helpful.

Incentivized

• Pricing is a bit on the higher side but well worth it so long as you're using it
• Direct integration with Salesmate vs going through Zapier

Incentivized

• When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
• When creating a tracking code, I would like to have no expiration option.
• There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).

Incentivized

I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.

Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.

Incentivized

We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time

Incentivized

As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost

Incentivized

I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support

Incentivized

I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time

Incentivized

It has all the required information.

Incentivized

I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.

Incentivized

We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.

Incentivized

I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.

Incentivized

With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions

Incentivized

• We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
• We've seen a 10 percent increase in customer traffic on our website.
• We've seen a 300 percent increase in online credit applications on our website and form conversions.

Incentivized

• Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
• We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
• Decreases the number of email review cycles we go through.

Incentivized