Drip Ecommerce CRM vs. Resulticks

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.

Incentivized

It is well suited for: • • Using multiple channels for triggered follow-on communications

• • Tracking of user response on communications right up to conversion

• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns

• I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
• It is easy to set up the campaigns as Drip walks you through each step.
• Drip shows you how many people have been on your website and how your forms are performing well.

Incentivized

• Intuitive and simple UI that needs no training
• Effective campaign setup & administration
• Near real-time view of the segment list
• Pre, During and Post campaign analytics using big data
• Multi-Dimensional campaign and user propensity based communication
• Single version of Campaign outcomes across all channels
• Robust product roadmap and periodic enhancements
• Seamless Inhouse to SAAS migration & integration
• Product Plugin architecture that enables smooth integration to third party products and data sources
• Industry standard security protocol and data encryption support
• Statistical Modeling and Machine learning

• Pricing is a bit on the higher side but well worth it so long as you're using it
• Direct integration with Salesmate vs going through Zapier

Incentivized

• Does not have direct API connections to Paid Media.

The UI and visualise toons are very intuitive and do not require interpretation

We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.

Incentivized

Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.

• We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
• We've seen a 10 percent increase in customer traffic on our website.
• We've seen a 300 percent increase in online credit applications on our website and form conversions.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels