Duda vs. Optimizely Configured Commerce

Duda is great for small to medium sized websites building, where some level of animation is ok and mostly for presenting online information, and its SEO performance is very good then. But for very large or heavily interactive websites it may not be the best choice.

Incentivized

I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most.

Incentivized

• Ongoing Education for agencies and users. Anton has done what he does best and turned Duda into a go-to-source for information, ideas, and practical implementation.
• UX - The ability to create simple yet highly customizable sites.
• Speed - Sites take much less time to build and maintain, allowing agencies to scale and business owners to spend more time on growing their core revenue channels.
• Reliability - From technical reliability, reduced down-time to support, Duda is a reliability option.

• Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
• Manage users - in the back end editing and managing users is very easy
• Data - the whole system allows us to track users and collect data fairly easily

Incentivized

• Ecommerce can use some improvement--but this should be taken care of in 2023
• A more robust app marketplace
• More custom widgets

• It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
• The pricing API is not working.
• Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.

Incentivized

Upon using the builder for the first time, I found Duda to be extremely intuitive and easy to figure out, but also has a high skill-ceiling. After 5 years of building in the drag-and-drop builder, I continue to teach myself new tricks and methods to continually improve my process and design capabilities within the platform. I've built dozens of Duda sites and each one is better than the last.

Incentivized

Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.

Incentivized

It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.

Incentivized

Duda lets me customize the entire page. With Squarespace, many of the templates were limiting on editing the header and footer. Also in the past, I couldn't change the page title and page header to be different in Squarespace. This was not good for SEO. Wix is good but also a little bulky and glitchy.

Incentivized

We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS.

Incentivized

• Duda has allowed our team to function quicker
• Duda has allowed us to have more clients
• Our clients are happier with their sites now

Incentivized

• Higher AOV - online customers are buying more than they did before
• amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
• But we are spending a LOT of money on custom development to get exactly what we need / want

Incentivized