Dynamic Yield

Dynamic Yield

Dynamic Yield

124 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Dynamic Yield	Score 8.4 out of 10	N/A	Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…	N/A

Pricing

Dynamic Yield

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Dynamic Yield
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Dynamic Yield
Considered Both Products	Dynamic Yield Verified User Director Chose Dynamic Yield Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates. Incentivized Helpful? Verified User Executive Chose Dynamic Yield It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a … Incentivized Helpful? Verified User Director Chose Dynamic Yield While each of the other platforms may have certain features or aspects that are stronger than Dynamic Yield, Dynamic Yield is certainly the best platform I've used of the ones listed. The ability to do both experimentation and personalization in one platform (and to have a tool … Helpful? Riaz Ali Head of BI and Optimisation Chose Dynamic Yield Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down. Helpful? RB Ross Brown CX & CRO Manager Chose Dynamic Yield We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features. Helpful? Verified User Analyst Chose Dynamic Yield Dynamic Yield is on a whole different level compared to anything I've tried before. The different types of campaigns you can make with DY covers all your needs. If you can't find a suiting campaign type, or even template, you can use Dynamic Content or Custom code to create … Incentivized Helpful? Verified User Analyst Chose Dynamic Yield . Helpful? Aloysius "Al" Lee Vice President, Digital & Technology Chose Dynamic Yield Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield. Helpful? RH Ron Hajewski Web Developer Chose Dynamic Yield DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate Helpful? Michael Carlisle Director, CRO and CX Chose Dynamic Yield Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including … Helpful? Verified User Professional Chose Dynamic Yield I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house. Helpful? NM Nicole Miller Conversion Rate Optimization Manager Chose Dynamic Yield No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation … Helpful? Dawei Cao VP Revenue Growth Chose Dynamic Yield You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time. Helpful? KC Kathryn Clare-Salzler Digital Marketing Manager Chose Dynamic Yield I have not used any other tools like DY. Incentivized Helpful? Verified User Analyst Chose Dynamic Yield N/A Helpful? Adriana Scala Product Owner - eCommerce Optimisation Chose Dynamic Yield Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much … Helpful? EZ Ehud Zisquit VP, Product Management Chose Dynamic Yield Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment. Helpful? Verified User Director Chose Dynamic Yield Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward. Incentivized Helpful? Verified User Employee Chose Dynamic Yield I have not used other products in the same space as DY. Incentivized Helpful? BS Brian Schwank Director of Marketing Chose Dynamic Yield We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them. Incentivized Helpful? SD Shawna DeLuca eCommerce Project Manager Chose Dynamic Yield I have not used or evaluated similar products to Dynamic Yield. Incentivized Helpful? Verified User Administrator Chose Dynamic Yield Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield. Incentivized Helpful? Amaury Ortolland Senior Data, Analytics & Optimization Manager Chose Dynamic Yield DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution. Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a … Incentivized Helpful?

Best Alternatives
	Dynamic Yield
Small Businesses	Bloomreach - The Agentic Platform for Personalization Score 8.8 out of 10
Medium-sized Companies	Bloomreach - The Agentic Platform for Personalization Score 8.8 out of 10
Enterprises	Bloomreach - The Agentic Platform for Personalization Score 8.8 out of 10
All Alternatives	View all alternatives

User Ratings
	Dynamic Yield
Likelihood to Recommend	9.9 (104 ratings)
Likelihood to Renew	10.0 (5 ratings)
Usability	8.6 (23 ratings)
Support Rating	10.0 (47 ratings)

User Testimonials
	Dynamic Yield
Likelihood to Recommend	Dynamic Yield by Mastercard For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities. Incentivized Verified User Anonymous Read full review
Pros	Dynamic Yield by Mastercard Provide fantastic support, both in relation to strategy/best practice and troubleshooting. An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use. The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective. Incentivized Kate Phillips e-Commerce Manager Read full review
Cons	Dynamic Yield by Mastercard Brand templates could need complex CSS/custom code. We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic." Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Dynamic Yield by Mastercard implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company Incentivized Lanie DePasquale Ecommerce Manager Read full review
Usability	Dynamic Yield by Mastercard Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming. Incentivized TW Thomas White Web Content Specialist Read full review
Support Rating	Dynamic Yield by Mastercard Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help. My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client. Incentivized FG Fernando Gavarron Senior Data Analyst and Personalization consultant Read full review
Alternatives Considered	Dynamic Yield by Mastercard Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield. Aloysius "Al" Lee Vice President, Digital & Technology Read full review
Return on Investment	Dynamic Yield by Mastercard Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits. Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature. Incentivized AS Alex Smith Senior Digital Change Manager Read full review
ScreenShots	Dynamic Yield Screenshots