Echobox Social vs. Sysomos, now part of Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Echobox Social
Score 9.7 out of 10
N/A
Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…N/A
Sysomos, now part of Meltwater
Score 9.5 out of 10
N/A
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
$1,000
per month
Pricing
Echobox SocialSysomos, now part of Meltwater
Editions & Modules
No answers on this topic
Sysomos
$1,000.00
per month
Offerings
Pricing Offerings
Echobox SocialSysomos, now part of Meltwater
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Echobox SocialSysomos, now part of Meltwater
Considered Both Products
Echobox Social
Chose Echobox Social
We decided to opt for Echobox Social as it is more suited for publishers than Sprout Social. We do not have to manually select when we would like to schedule posts. The AI-powered engine of Echobox Social not only means we are able to maximise our reach, but it also suggests …
Chose Echobox Social
Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or …
Chose Echobox Social
We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, …
Chose Echobox Social
To be completely honest, we've stumbled upon Echobox because some other media houses in Serbia were already using it. They were kind enough to offer us a trial and we were very satisfied with initial reactions, both from our staff and from our readers. Therefore it was a …
Chose Echobox Social
There's no comparison. The number of hours saved with automatic posting and the use of artificial intelligence to optimize schedules and select the correct audience made Echobox a very useful and valuable tool for our portal and we managed to gain a lot of time for other …
Chose Echobox Social
I was convinced by a videocall where they showed how they would improved our performances on Facebook and Instagram
Chose Echobox Social
For us, Echobox is the first tool of its kind so we can't make a comparison with other kinds of software. We have used tools like Trello and Slack, but they don't have this function and, of course, we used to use Facebook's integrated management system, but it's not comparable …
Chose Echobox Social
I'm not really comfortable comparing Echobox to other vendors I have not used. That said, Echobox's ease of use and an accessible client team drove our decision to select and stay with Echobox. We have been with them several years now and do not have any intentions of …
Chose Echobox Social
No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense.
Chose Echobox Social
Echobox has allowed us better targeting and timing of each new published piece from our site.
Chose Echobox Social
Echobox has Artificial Intelligence to help publishers to find better ways to post at social media.
Chose Echobox Social
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no …
Chose Echobox Social
Later.com is used for Instagram in terms of links in bio. I have heard that Instagram on Echobox does not work so well for our company so we have not added this feature to our Echobox account.
Chose Echobox Social
In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately.
Chose Echobox Social
We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best …
Chose Echobox Social
Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more …
Chose Echobox Social
Sprout has far more analytic functionality but Echobox's AI analysis of our content and automation means we can trust the system to manage our posts and focus on content creation. Sprout remains a manual posting tool.
Chose Echobox Social
Dlvr.it did a very good automation job, but Echobox is tailor-made for news editors. Therefore, with Echobox we have much more control over how, when, and what we share on social media.
Chose Echobox Social
We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools.
Chose Echobox Social
Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that …
Sysomos, now part of Meltwater
Chose Sysomos, now part of Meltwater
It is the best research tool for planning social analysis, It also helps to identify influences and to optimize the campaign. Meltwater Social is probably the best solution out there for your social listening needs because it has the best features and user interface. The tool …
Chose Sysomos, now part of Meltwater
From a price standpoint, Klear was more reasonable than competitors, and definitely a factor in our decision last year. We also liked that Klear was mainly a SaaS platform and allowed us to manage our own campaigns from start to finish. A lot of other influencer marketing …
Chose Sysomos, now part of Meltwater
I think that Sysomos is the less complex version of Crimson Hexagon and Brandwatch. This tool may be better for small businesses or agencies that have a low budget in terms of tool and platform management. I think that Crimson and Brandwatch are much more updated and complex in …
Chose Sysomos, now part of Meltwater
We're evaluating Expion against Falcon, and at this point, it's a very close call. It's a bit too soon to tell, but we like Expion's easy UI and content organization features.
Chose Sysomos, now part of Meltwater
Sysomos Expion was a solid tool that really played well against their competition. Their main advantage is likely their pricing and their customer service. Their pricing was by far the best in terms of pricing for the most amount of product. Their customer service is also …
Chose Sysomos, now part of Meltwater
  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, SocialBakers and Spredfast all …
Chose Sysomos, now part of Meltwater
We selected Sysomos as it had the most robust feature set, and best ability to track, pull, and organize multiple conversations and topics.
Chose Sysomos, now part of Meltwater
Sysomos MAP is focused on listening (not management of social media accounts - features exist, but these are not the core purpose). It does a great job of measuring open networks, particularly Twitter, and a good job of monitoring mainstream press sites. For the most part it …
Chose Sysomos, now part of Meltwater
Sprinklr is definitely superior in function with one exception. Somehow, Expion allows us to moderate and manage third-party content, but Sprinklr doesn't. Aside from that, I'd say Sprinklr leads Expion in just about every other area, except support. Sprinklr's support has …
Chose Sysomos, now part of Meltwater
I would select Sysomos over Crimson, NetBase, or Zignal, as it is cheaper and quicker than any of these. But if I were to look for something more long-term or ongoing, I would select Talkwalker. Sysomos MAP is intended for something brief and a high-level overview. It's easy to …
Chose Sysomos, now part of Meltwater
Sysomos is simpler, cheaper, and more basic than Crimson. If you don't need a robust tool, and you want to save money, go with Sysomos.
Chose Sysomos, now part of Meltwater
Sysomos is a top tier and most sophisticated tool when compared to an entry level product like UberVU. It is not as friendly as Viralheat yet scrapes backwards in conversational/data history which Viralheat cannot.
Chose Sysomos, now part of Meltwater
Expion is just bland compared to the other applications. It is functional but it doesn't look polished. It is like your second choice. It could be better, but it works in the now for what I am doing.
Chose Sysomos, now part of Meltwater
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard …
Chose Sysomos, now part of Meltwater
I love the account management team and they're better than any other team I've worked with. They're always available, they respond fast, and they help out with some tasks like creating the local page lists so that I don't have to. It's pretty time-consuming and they get it done …
Chose Sysomos, now part of Meltwater
The only other product that I have used which was similar was the scheduler on Facebook. I prefer Sysomos Expion because you can schedule more than one channel at a time and because you can schedule many posts in advance. It's ease of use is really what makes it stand out from …
Chose Sysomos, now part of Meltwater
I preferred Spredfast a little bit more. I put Expion as my second favorite SMMT.
Chose Sysomos, now part of Meltwater
Sysomos MAP offered a less expensive product and we already had a contract with them
Chose Sysomos, now part of Meltwater
Map is much much better and friendlier to use than Radian6. With Radian6, I remember I had to filter through an absurd amount of noise, garbage and results to get to anything interesting. Granted I used the tool about 4 years ago, so it might have improved. When I first …
Chose Sysomos, now part of Meltwater
We have used Buddy Media and Vitrue (Oracle) in the past and once we found Expion have not considered going back.
Customer service is key to our relationship with Expion and they provide the best levels I have experienced.
I cant say enough about how available they are and …
Chose Sysomos, now part of Meltwater
Expion seemed to me, when it was last presented in early 2014, to be the most comprehensive of all other platforms, when it came to publishing, measuring, and listening. Many other platforms seemed to either specialize in just one social network or could only tell a particular …
Chose Sysomos, now part of Meltwater
Visible Intelligence,Radian6,Topsy,Simply Measured,HootSuite Enterprise,Sprout Social,Sprinklr,Spredfast Conversations
Chose Sysomos, now part of Meltwater
Equal or a little bit better from deployment at a large organisation perspective.
Chose Sysomos, now part of Meltwater
Expion is the software my company chose, I had no input in its selection. The programs I chose (Dropbox, Evernote, Moodle and Blackboard) are not necessarily similar in their purpose, but they are similar in their UI. Dropbox and Evernote have incredibly clean, minimalistic …
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User Ratings
Echobox SocialSysomos, now part of Meltwater
Likelihood to Recommend
9.7
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
6.8
(0 ratings)
Usability
8.4
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
8.2
(0 ratings)
Performance
-
(0 ratings)
8.5
(0 ratings)
Support Rating
9.8
(0 ratings)
2.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.6
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
9.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
Echobox SocialSysomos, now part of Meltwater
Likelihood to Recommend
Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
Read full review
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Read full review
Pros
  • Organizes our social media posts across both Facebook and Twitter
  • Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
  • AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers
Read full review
  • Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software.
  • Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels.
  • Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.
Read full review
Cons
  • Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
  • Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
Read full review
  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
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Likelihood to Renew
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
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There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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Usability
Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.
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The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability
No answers on this topic
The system is typically pretty fast and easily accesible. Due to contract restrictions, our team sometimes has issues with overlap in usage (we only have one login to share amongst the team).
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Performance
No answers on this topic
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
Read full review
Support Rating
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
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Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
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Online Training
No answers on this topic
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation Rating
You just have to keep in mind that it can take a day or two to have the set up of an account all done.
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Implementation was so easy I dont even remember it!
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Alternatives Considered
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
Read full review
Sysomos MAP is focused on listening (not management of social media accounts - features exist, but these are not the core purpose). It does a great job of measuring open networks, particularly Twitter, and a good job of monitoring mainstream press sites. For the most part it scales well, and the user-interface is relatively user-friendly, which allows us to decentralize use (important for a very large organization). Not the most expensive of the pack either.
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Return on Investment
  • Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling
  • Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox
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  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
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ScreenShots

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.