eClincher vs. Meta Business Manager

If you are on a tight budget and sick of comparable options, this is the ideal solution. For an incredibly reasonable price, this can do everything I need to manage social media for a handful of mobile apps simultaneously. If you have infinite money, handle massive brands, and harbor huge expectations for powerful social media tools, you should go with one of the pricier options. But keep in mind, this will end up being the difference between $99 USD a month, and $3,000 USD a month. You need to really decide what you need before making that leap because, in the mobile world, it's often the case that money like that is best allocated elsewhere.

Incentivized

When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well.

Incentivized

• We use eClincher to schedule posts and reply to messages on various social platforms.
• The platform compiles all of the social outlets so that we can see and reply to all outlets in the same dashboard.
• The reporting is wonderful! Easy to generate and easy for clients to read.
• There are so many outlets to post your message, the more on one platform the better. There are a couple of things that we've requested from eClincher and they've always been able to deliver.

• Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
• Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.

Incentivized

• It's not very visually appealing, but this is not a dealbreaker.
• The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
• The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.

Incentivized

• The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.

Incentivized

Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.

Incentivized

Its usability was good until they changed their plans and stopped their LTD program for its early adopters who helped raise the tool by giving it positive reviews. I don't think eClincher is ethical in any sense based on the recent actions.

The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.

Incentivized

[In my experience,] due to the fact that they did a bait and switch on their plans and blamed AppSumo for the lifetime program ending is simply wrong. [I believe that] it's unethical to get support and reviews from their early adopters then take the plan away later.

Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.

Incentivized

Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.

Incentivized

I used Sprout in a past life and while it does have some more features and might be a bit more aesthetically pleasing and a tad more intuitive, it doesn't have the queues feature eClincher has, and it is much more expensive. The only feature I miss from Sprout really is the customer history feature.

Incentivized

When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we go for more specific targetting via LinkedIn Ads and LinkedIn Sales Navigator. Also, for inbound lead generation we use Google Search Ads.

• Improved staff productivity tenfold.
• Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.

Incentivized

• Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data.
• Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks.
• Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager.

Incentivized