Ecomail vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecomail
Score 10.0 out of 10
N/A
Ecomail is presented as a marketing platform for E-mailing, SMS, Facebook, Instagram and Messenger. It features: - email builder to create email templates - campaign editor - Facebook push campaigns to non-active email audiences - integration with Facebook custom audiences - A/B testing for subject, sender name and content - transactional emails - flexible drag and drop automation builder - discount coupons - RSS product feeds for easy product injection to your…N/A
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
EcomailListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EcomailListrak
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
EcomailListrak
Considered Both Products
Ecomail
Chose Ecomail
SALESmanago overpromises and underdelivers. Bloomreach is a great platform, but not suitable for smaller clients because of the pricing. Ecomail delivers everything that they promise you and they do it really well. In the field of marketing automation or email platforms, it is …
Listrak
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
Features
EcomailListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ecomail
8.1
Ratings
2% above category average
Listrak
-
Ratings
WYSIWYG email editor10.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Ability to test dynamic content5.00 Ratings00 Ratings
A/B testing8.00 Ratings00 Ratings
Mobile optimization10.00 Ratings00 Ratings
Email deliverability reporting9.00 Ratings00 Ratings
List management8.00 Ratings00 Ratings
Triggered drip sequences8.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ecomail
5.5
Ratings
33% below category average
Listrak
-
Ratings
Dashboards3.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Ecomail
8.7
Ratings
8% above category average
Listrak
-
Ratings
Link Tracking9.00 Ratings00 Ratings
Spam Testing7.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
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EcomailListrak
Small Businesses
Mad Mimi
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Score 10.0 out of 10
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Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Iterable
Iterable
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EcomailListrak
Likelihood to Recommend
10.0
(0 ratings)
7.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
EcomailListrak
Likelihood to Recommend
If you are looking for a really simple to use and at the same time highly effective email marketing platform with email automation capabilities this is a really well-rounded choice if combined with other solutions. Pricing is really reasonable too.
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We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Pros
  • Email marketing
  • Email marketing automation
  • Implementation & user interface
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  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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Cons
  • Customer tracking
  • Banners & popups
  • Data analytics
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  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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Usability
I was able to learn to use it within days. I am also able to teach my clients to use the platform really quickly.
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No answers on this topic
Alternatives Considered
SALESmanago overpromises and underdelivers. Bloomreach is a great platform, but not suitable for smaller clients because of the pricing. Ecomail delivers everything that they promise you and they do it really well. In the field of marketing automation or email platforms, it is widespread that the solutions promise way too much and are not able to deliver (reliability, ease of use, functionality etc.)
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The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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Return on Investment
  • Great price compared to other solutions
  • Easy to learn to use
  • It works as described
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  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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ScreenShots

Ecomail Screenshots

Screenshot of DashboardScreenshot of Campaign reportScreenshot of Automation builderScreenshot of Campaign wizardScreenshot of Template editorScreenshot of Contacts overview