Ecwid by Lightspeed vs. Miva

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
Miva
Score 7.5 out of 10
Small Businesses (1-50 employees)
Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.N/A
Pricing
Ecwid by LightspeedMiva
Editions & Modules
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
No answers on this topic
Offerings
Pricing Offerings
Ecwid by LightspeedMiva
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 16% discount is offered for annual billing.Miva employs a revenue-based pricing model. The Miva platform is best suited to growing mid-size and enterprise merchants that have complex business needs and are making (or planning to make) $1 million or more in annual online revenue.
More Pricing Information
Community Pulse
Ecwid by LightspeedMiva
Considered Both Products
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
Ecwid gives me the time to put together your business in layers before releasing it to mainstream. Support is always available to assist in product alignment with regions and allowed to match flight zones and legal interface would be good to simplify the type of product that …
Chose Ecwid by Lightspeed
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've …
Chose Ecwid by Lightspeed
WordPress had a more complex process of setting up a storefront, and a more expense solution at the end of the day to get my small business online presence out there.
Chose Ecwid by Lightspeed
Ecwid is much more intuitive than Shopify and offers enough flexibility that you don't need a myriad of 3rd party add-ons. Super fast to start up. More offerings of payment processors. An easy way to try out a solution before being charged after a 14 day period.
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
Miva
Chose Miva
BigCommerce, Shopify and Shopware are all superior to Miva. They allow you more power to personalize, power your store, and better B2B options. They have all solved the issues that Miva has with categorizing and subcategorizing products, which Miva doesn't allow that creates …
Chose Miva
Miva is so much more customer oriented and willing to work with and for you. There are many modules you can install to get specific functionality to work, but if there's none available, they are more than willing to work with you to accomplish your needs. Miva actually listens …
Chose Miva
Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the …
Chose Miva
Versatility and customer service. There is nothing more frustrating than being in the middle of a task and having to do tech support via a computer-generated chat box. Miva Merchant gives you a live tech support engineer 24/7.
Chose Miva
Miva is more costly than its competitors. [In my opinion] it's harder to set up and use and user interface is cumbersome. Requires costly customization for integration to services you get from Big Commerce or Shopify right out of the box. No Google Shopping integration. No …
Chose Miva
OS Commerce, PHP Cart, and many other open code systems. We find the native feature set ample and the developer community quite active and easy to identify. Some platforms can be difficult to find good qualified consultants/coders that can make good quality, well performing, …
Chose Miva
Miva Merchant can be customized to fit nearly any design, and it has nearly unlimited custom stand-alone, product and category pages for unique and varying layouts. With some other carts, they don't always allow much, if any, design customization outside of the few options or …
Chose Miva
Miva Merchant has it's own language which had a high learning curve for me to understand. Customize the template to match a html/css static site was difficult because you needed those Miva Merchant code pieces to be in the correct places. Now that I'm older and wiser, I no …
Chose Miva
Miva Merchant for me as a Module Developer I believe scales better than the above. Has better customer support, and as a developer has the most open API.
Chose Miva
MIVA Merchant is a good choice for both developers and store owners with small to medium size businesses. The platform is secure, feature-rich, easy to modify and easy to administer. MIVA Merchant is actively being developed and so constantly improving via both the official …
Chose Miva
The closest solution I found to Miva is Magento. Magento seems to be gaining popularity at a rapid pace but I think this is only because they have done a better job at marketing their product (it's an eBay Company). When comparing the two I gave the slight edge to Miva because …
Chose Miva
Many years ago, Miva was a good eCommerce platform compared to others, typically offered by a hosting company for free or a small charge. However, it's fallen way behind the pack now and the declining interest in their system and ever increasing fees make it exceptionally …
Chose Miva
Third-party development programs are not good or non-existent. That is a HUGE warning sign.
Chose Miva
Because I have worked with Miva Merchant longer than any other shopping cart package, I'm comfortable doing anything that needs to be done within the package. I find it easier to develop modules for Miva than to do plug-ins or extensions for other carts, primarily based on my …
Chose Miva
I have used others, but don't recall all the names. In the end though - we always go back to Merchant. Its just easier, and we have full access to our data.
Chose Miva
Working with Miva directly reduced the need to utilize someone to help us integrate and become accustom to the platform. Magento does have more flexibility with personalized messaging from my experience however.
Chose Miva
All of these products are nice in their own way. MIVA's big advantage is their selection of modules, although I have to say WooCommerce is starting to catch up in that area. While MIVA has begun to show its age, it's still a solid way to manage a store that contains a lot of …
Chose Miva
Magento - BigCommerce - Shopify. In essence it all depends on the end client needs and project specifications. Miva Merchant seems to be the most flexible in the bunch at the most attractive pricing (SaaS model)
Chose Miva
Other software that I have used are: ShopSite, X-Cart and Quick Shopping Cart. They are less flexible and customization is limited.
Chose Miva
When we started using Miva, (in 2003) the other alternatives simply weren't available. Miva was the eCommerce solution our hosting provider offered.

Over the years, we considered migrating to several other services, including Volusion, Amazon Storefront, and Zen Cart. Zen Cart …
Features
Ecwid by LightspeedMiva
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
10% above category average
Miva
8.2
Ratings
5% above category average
Product catalog & listings9.70 Ratings8.50 Ratings
Product management8.70 Ratings8.50 Ratings
Bulk product upload7.50 Ratings9.10 Ratings
Branding8.00 Ratings8.50 Ratings
Mobile storefront9.40 Ratings9.10 Ratings
Product variations9.10 Ratings8.50 Ratings
Website integration9.40 Ratings7.90 Ratings
Visual customization8.10 Ratings8.50 Ratings
CMS00 Ratings5.80 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
12% above category average
Miva
7.6
Ratings
1% below category average
Abandoned cart recovery8.10 Ratings7.30 Ratings
Checkout user experience9.30 Ratings7.90 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
Ratings
12% above category average
Miva
7.3
Ratings
13% below category average
eCommerce security9.40 Ratings7.30 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
Ratings
11% above category average
Miva
7.2
Ratings
7% below category average
Promotions & discounts9.10 Ratings7.90 Ratings
Personalized recommendations8.00 Ratings7.00 Ratings
SEO8.60 Ratings6.70 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
Ratings
2% above category average
Miva
7.7
Ratings
4% below category average
Order processing8.90 Ratings7.30 Ratings
Inventory management8.10 Ratings6.70 Ratings
Shipping8.20 Ratings7.60 Ratings
Custom functionality7.60 Ratings7.90 Ratings
Multi-site management00 Ratings9.10 Ratings
Best Alternatives
Ecwid by LightspeedMiva
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedMiva
Likelihood to Recommend
9.0
(0 ratings)
7.4
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
9.1
(0 ratings)
Usability
8.8
(0 ratings)
6.8
(0 ratings)
Availability
9.1
(0 ratings)
9.0
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
8.6
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
9.1
(0 ratings)
Configurability
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
9.1
(0 ratings)
User Testimonials
Ecwid by LightspeedMiva
Likelihood to Recommend
[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.
Read full review
If you are familiar with online retail, you will find it easy to use and love the diverse way of arranging your store and products. If you are brand new to online retail, Miva Merchant has partners that can help you design the perfect present that is easy to maintain.
Read full review
Pros
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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  • General versatility, though changes commonly require the aid of a true Miva developer to implement
  • Compatible with many payment gateways and a fair assortment of third-party services
  • Developers employed directly by Miva to handle merchant projects are personable and responsive to most requests
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Cons
  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
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  • Training and documentation. Miva Merchant is fairly complex, and while they continue to make good progress in providing resources for all levels of expertise (beginner to expert), there are still a number of gaps. To take the step beyond the initial levels of online storefront requires expert assistance for most businesses (unless they have some substantial IT/technical resources available).
  • Market for add-on and add-in products. (Note: this is significantly biased by our own business experience selling workflow and feature products for Miva Merchant.) The long-term goal for Miva has been stated to essentially involve having integration partners (selling their time) and larger companion product partners (selling products that work with, but usually NOT within Merchant). There is clearly a gap of potential customer needs that they are attempting to build into the core platform. Of course, no one can cover all needs! While Miva Merchant is not hostile to third-party product companies, neither do they have an explicit place in their long term roadmap. It is my opinion that their strategy of minimizing third-party add-on developers may be throwing the baby out with the bathwater, and I shudder to imagine a time when all significant features only come from the developers within Miva. As good as they are (quite good) they suffer from the inevitable myopia that ALL companies have - they are NOT their customers!
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Likelihood to Renew
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Miva Merchant works! It is a stable platform, it uses many standards and when it does break, typically due to database corruption, if you know a little about SQL or have a Miva support package, repairs are typically minutes away Vs. hours or days.
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Usability
So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.
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Miva Merchant allow individual of various skills to create the perfect online store! The wizards inside Miva Merchant that has step by step allow someone with little or no programming skills to a skilled programmer who can customize to his or her heart content.
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Reliability and Availability
Always available. Very reliable
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I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.
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Performance
Good overall performance both in desktop and mobile
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No answers on this topic
Support Rating
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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An overwhelming majority of the support technicians are top-notch. One or two key exceptions stand out, but even those are typically fine - just occasionally wrong or unhelpful. Overall I seem to get quick and useful support, whether it's for the software or a web hosting-based need.
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Implementation Rating
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
Read full review
Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.
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Alternatives Considered
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.
Read full review
BigCommerce, Shopify and Shopware are all superior to Miva. They allow you more power to personalize, power your store, and better B2B options. They have all solved the issues that Miva has with categorizing and subcategorizing products, which Miva doesn't allow that creates issues with duplicating subcategories, duplicate keywords and canibalization. Miva isn't mobile first, mobile friendly, the other sites are.
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Scalability
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.
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Return on Investment
  • Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.
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  • We have lost some business due to lack of easy MIVA connectivity with popular POS systems.
  • For the most part, focussing on MIVA as the primary eCommerce platform my company offers has been very positive choice for me and my clients. The choice of MIVA has allowed me to focus on learning a singular platform where I have the ability to modify the look & feel as well as the function of the store. For my clients, MIVA presents an easy to use administrative interface (Magento, by comparison, is a nightmare) with plenty of functionality.
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ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.