Ecwid by Lightspeed vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
Webflow
Score 8.9 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Ecwid by LightspeedWebflow
Editions & Modules
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Ecwid by LightspeedWebflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 16% discount is offered for annual billing.Up to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
Ecwid by LightspeedWebflow
Considered Both Products
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
Ecwid gives me the time to put together your business in layers before releasing it to mainstream. Support is always available to assist in product alignment with regions and allowed to match flight zones and legal interface would be good to simplify the type of product that …
Chose Ecwid by Lightspeed
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've …
Chose Ecwid by Lightspeed
WordPress had a more complex process of setting up a storefront, and a more expense solution at the end of the day to get my small business online presence out there.
Chose Ecwid by Lightspeed
Ecwid is much more intuitive than Shopify and offers enough flexibility that you don't need a myriad of 3rd party add-ons. Super fast to start up. More offerings of payment processors. An easy way to try out a solution before being charged after a 14 day period.
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
Webflow
Chose Webflow
Framer is Webflow's closest competitor and has some advantages in the animation department, but Webflow has a bit more brand recognition among clients. WordPress is old-fashioned in its approach, and despite offering site-builder themes and plugins, still doesn't have native …
Chose Webflow
Webflow, in my opinion, is a better tool because it gives you more granular control over tools like Framer and Wix Studio.
Chose Webflow
Webflow is a great replacement for simple websites like WIX & Squarespace. Webflow, in its current incarnation, will never be able to overtake the ubiquity of WordPress pages, it lacks the automation & tooling of Supernova, the design capabilities of Figma, and the design -> …
Chose Webflow
Framer is for designers with no underlying knowledge of how a website works. It's more like designing a website in Figma. Webflow offers a better balance of design features and true website configurations.
Chose Webflow
Webflow is simply more powerful without getting bogged down like other platforms.
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to WIX, in my opinion, it is an insult to them even comparing them side by side. No doubt WIX is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, WIX customer service is astonishing …
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between Wordpress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using Wordpress as that is often a client's desire for …
Chose Webflow
Webflow is unmatched in its design customization and code output quality.
Chose Webflow
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in …
Chose Webflow
Webflow is more comprehensive, so it is also a little bit harder to use. I selected Webflow because its component-based approach allows me to change content once, and it updates across multiple pages, which has saved me a significant amount of time. Sometimes, it can be …
Features
Ecwid by LightspeedWebflow
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
10% above category average
Webflow
-
Ratings
Product catalog & listings9.70 Ratings00 Ratings
Product management8.70 Ratings00 Ratings
Bulk product upload7.50 Ratings00 Ratings
Branding8.00 Ratings00 Ratings
Mobile storefront9.40 Ratings00 Ratings
Product variations9.10 Ratings00 Ratings
Website integration9.40 Ratings00 Ratings
Visual customization8.10 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
12% above category average
Webflow
-
Ratings
Abandoned cart recovery8.10 Ratings00 Ratings
Checkout user experience9.30 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
Ratings
12% above category average
Webflow
-
Ratings
eCommerce security9.40 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
Ratings
11% above category average
Webflow
-
Ratings
Promotions & discounts9.10 Ratings00 Ratings
Personalized recommendations8.00 Ratings00 Ratings
SEO8.60 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
Ratings
2% above category average
Webflow
-
Ratings
Order processing8.90 Ratings00 Ratings
Inventory management8.10 Ratings00 Ratings
Shipping8.20 Ratings00 Ratings
Custom functionality7.60 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Webflow
7.1
Ratings
13% below category average
Role-based user permissions00 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Webflow
7.0
Ratings
8% below category average
API00 Ratings7.00 Ratings
Internationalization / multi-language00 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor00 Ratings10.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings10.00 Ratings
Page templates00 Ratings10.00 Ratings
Library of website themes00 Ratings10.00 Ratings
Mobile optimization / responsive design00 Ratings10.00 Ratings
Publishing workflow00 Ratings9.00 Ratings
Form generator00 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Ecwid by Lightspeed
-
Ratings
Webflow
7.9
Ratings
7% above category average
Content taxonomy00 Ratings8.60 Ratings
SEO support00 Ratings9.80 Ratings
Bulk management00 Ratings7.10 Ratings
Availability / breadth of extensions00 Ratings8.00 Ratings
Community / comment management00 Ratings6.00 Ratings
Best Alternatives
Ecwid by LightspeedWebflow
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWebflow
Likelihood to Recommend
9.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
-
(0 ratings)
Usability
8.8
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
1.0
(0 ratings)
Performance
8.2
(0 ratings)
1.0
(0 ratings)
Support Rating
8.6
(0 ratings)
6.5
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Configurability
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
1.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
Ecwid by LightspeedWebflow
Likelihood to Recommend
[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.
Read full review
The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
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Pros
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
Read full review
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
Read full review
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
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Likelihood to Renew
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
Read full review
It's the perfect balance of GUI and code control
Read full review
Usability
So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.
Read full review
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
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Reliability and Availability
Always available. Very reliable
Read full review
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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Performance
Good overall performance both in desktop and mobile
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In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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Implementation Rating
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
Read full review
No answers on this topic
Alternatives Considered
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.
Read full review
So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
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Scalability
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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Return on Investment
  • Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.
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  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
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ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.