Ecwid by Lightspeed vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
WooCommerce
Score 7.9 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
Ecwid by LightspeedWooCommerce
Editions & Modules
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
Ecwid by LightspeedWooCommerce
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 16% discount is offered for annual billing.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
Ecwid by LightspeedWooCommerce
Considered Both Products
Ecwid by Lightspeed
Chose Ecwid by Lightspeed
Ecwid stacks up extremely well compared to the other products I’ve listed. Sure, there any some instances in which the other products may be better suited due to their very high level of customization. However, for the average business, Ecwid will not only meet their …
Chose Ecwid by Lightspeed
Ecwid gives me the time to put together your business in layers before releasing it to mainstream. Support is always available to assist in product alignment with regions and allowed to match flight zones and legal interface would be good to simplify the type of product that …
Chose Ecwid by Lightspeed
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've …
Chose Ecwid by Lightspeed
WordPress had a more complex process of setting up a storefront, and a more expense solution at the end of the day to get my small business online presence out there.
Chose Ecwid by Lightspeed
Ecwid is much more intuitive than Shopify and offers enough flexibility that you don't need a myriad of 3rd party add-ons. Super fast to start up. More offerings of payment processors. An easy way to try out a solution before being charged after a 14 day period.
Chose Ecwid by Lightspeed
Ecwid was promoted via our appointed developer. It was not our first choice. The back end system works well and is easy to navigate and understand. Although we opted to use WooCommerce because of the flexibility it offers.
Chose Ecwid by Lightspeed
We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition …
WooCommerce
Chose WooCommerce
In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end
Chose WooCommerce
Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like shopify that give us alot of customisation but it comes with a price...but woo commerce is …
Chose WooCommerce
WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
Chose WooCommerce
The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much …
Chose WooCommerce
We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the …
Chose WooCommerce
They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features
Chose WooCommerce
Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to …
Chose WooCommerce
Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the …
Chose WooCommerce
We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do.
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
Chose WooCommerce
While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can …
Chose WooCommerce
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on …
Chose WooCommerce
I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost.
Chose WooCommerce
Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any …
Chose WooCommerce
There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in shopify can be achieved using WordPress + WooCommerce …
Chose WooCommerce
Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
Shopify provides a great store front of its own, and hence may be recommended for …
Chose WooCommerce
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
Chose WooCommerce
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a …
Features
Ecwid by LightspeedWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
10% above category average
WooCommerce
7.8
Ratings
0% below category average
Product catalog & listings9.70 Ratings8.50 Ratings
Product management8.70 Ratings8.00 Ratings
Bulk product upload7.50 Ratings6.30 Ratings
Branding8.00 Ratings7.00 Ratings
Mobile storefront9.40 Ratings9.00 Ratings
Product variations9.10 Ratings6.40 Ratings
Website integration9.40 Ratings9.20 Ratings
Visual customization8.10 Ratings8.00 Ratings
CMS00 Ratings7.70 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
12% above category average
WooCommerce
7.5
Ratings
2% below category average
Abandoned cart recovery8.10 Ratings7.30 Ratings
Checkout user experience9.30 Ratings7.70 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
Ratings
12% above category average
WooCommerce
8.9
Ratings
7% above category average
eCommerce security9.40 Ratings8.90 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
Ratings
11% above category average
WooCommerce
5.7
Ratings
30% below category average
Promotions & discounts9.10 Ratings6.40 Ratings
Personalized recommendations8.00 Ratings4.00 Ratings
SEO8.60 Ratings6.60 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
Ratings
2% above category average
WooCommerce
6.7
Ratings
18% below category average
Order processing8.90 Ratings7.80 Ratings
Inventory management8.10 Ratings7.30 Ratings
Shipping8.20 Ratings6.30 Ratings
Custom functionality7.60 Ratings7.00 Ratings
Multi-site management00 Ratings5.40 Ratings
Best Alternatives
Ecwid by LightspeedWooCommerce
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
9.0
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
10.0
(0 ratings)
Usability
8.8
(0 ratings)
7.1
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
8.6
(0 ratings)
5.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
Configurability
8.2
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
Ecwid by LightspeedWooCommerce
Likelihood to Recommend
[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.
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WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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Pros
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
Read full review
Cons
  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
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  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
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Likelihood to Renew
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.
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WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop.
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Reliability and Availability
Always available. Very reliable
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No answers on this topic
Performance
Good overall performance both in desktop and mobile
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No answers on this topic
Support Rating
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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not muh support
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Implementation Rating
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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No answers on this topic
Alternatives Considered
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.
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WooCommerce is cheaper and more customizable, making it easy to create a great-looking product and a polished purchasing and checkout experience. Our BigCommerce site required significant custom coding to get the desired functionality. That said, BigCommerce has been a very stable and reliable experience, whereas our WooCommerce site has had some security and reliability issues.
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Scalability
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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No answers on this topic
Return on Investment
  • Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.
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  • Being so easy to implement, I can design client websites and get their e-commerce store up and running easily.
  • Because I turn over control of site management to my client after design is finished, WooCommerce is easy for them to learn and manage themselves.
  • The customization options have allowed me to find solutions for most every business need.
Read full review
ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.