SAP Emarsys vs. Insider Growth Management Platform (GMP)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
 Insider Growth Management Platform (GMP) | Score9 out of 10 | Mid-Size Companies (51-1,000 employees) | The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion… | N/A |
| SAP Emarsys | Insider Growth Management Platform (GMP) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| SAP Emarsys | Insider Growth Management Platform (GMP) | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| SAP Emarsys | Insider Growth Management Platform (GMP) | |
|---|---|---|
| Likelihood to Recommend | 7.7 | 9.0 |
| Likelihood to Renew | 9.9 | - |
| Ease of integration | 5.0 | - |