SAP Emarsys vs. Makesbridge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$29
per month (1 account)
Pricing
SAP EmarsysMakesbridge
Editions & Modules
No answers on this topic
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Offerings
Pricing Offerings
SAP EmarsysMakesbridge
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
More Pricing Information
Community Pulse
SAP EmarsysMakesbridge
Considered Both Products
SAP Emarsys
Chose SAP Emarsys
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Chose SAP Emarsys
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
Chose SAP Emarsys
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
Chose SAP Emarsys
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from …
Chose SAP Emarsys
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

HubSpot is not only marketed as an ESP. They are a more …
Chose SAP Emarsys
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email …
Chose SAP Emarsys
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
Chose SAP Emarsys
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
Chose SAP Emarsys
Emarsys competes very well with its competitors
Makesbridge
Chose Makesbridge
Good support that makes me feel comfortable talking with them and trying their service.
Chose Makesbridge
Support...unmatched, personalized, and always there for you. Have yet to find another company that comes close. They are at a great price too!
Chose Makesbridge
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I …
Chose Makesbridge
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Chose Makesbridge
Makesbridge had forms capability, nurture/drip campaigns and the price was much more reasonable when compared to other Salesforce-integrated systems. The capabilities were more robust and allowed for automation.
Features
SAP EmarsysMakesbridge
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
16% below category average
Makesbridge
7.7
Ratings
1% above category average
WYSIWYG email editor7.30 Ratings6.90 Ratings
Dynamic content8.00 Ratings8.00 Ratings
Ability to test dynamic content4.00 Ratings8.00 Ratings
Landing pages8.00 Ratings7.00 Ratings
A/B testing7.00 Ratings8.40 Ratings
Mobile optimization6.00 Ratings7.90 Ratings
Email deliverability reporting6.30 Ratings8.20 Ratings
List management4.30 Ratings7.20 Ratings
Triggered drip sequences7.70 Ratings8.20 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
Makesbridge
8.1
Ratings
4% above category average
Lead nurturing automation6.00 Ratings8.20 Ratings
Lead scoring and grading7.00 Ratings7.60 Ratings
Data quality management00 Ratings8.20 Ratings
Automated sales alerts and tasks00 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
Makesbridge
8.0
Ratings
9% above category average
Dashboards7.70 Ratings7.60 Ratings
Standard reports7.00 Ratings8.40 Ratings
Custom reports6.00 Ratings8.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
Ratings
6% below category average
Makesbridge
7.6
Ratings
2% above category average
API7.00 Ratings7.10 Ratings
Role-based workflow & approvals6.00 Ratings8.10 Ratings
Customizability6.00 Ratings7.20 Ratings
Integration with Salesforce.com7.00 Ratings8.20 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
SAP Emarsys
-
Ratings
Makesbridge
8.1
Ratings
9% above category average
Calendaring00 Ratings7.70 Ratings
Event/webinar marketing00 Ratings8.40 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
SAP Emarsys
-
Ratings
Makesbridge
8.8
Ratings
16% above category average
Social sharing and campaigns00 Ratings8.50 Ratings
Social profile integration00 Ratings9.10 Ratings
Best Alternatives
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Score 9.9 out of 10
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Score 9.9 out of 10
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Score 9.0 out of 10
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User Ratings
SAP EmarsysMakesbridge
Likelihood to Recommend
7.7
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
Online Training
-
(0 ratings)
5.5
(0 ratings)
Ease of integration
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysMakesbridge
Likelihood to Recommend
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
Read full review
Well, Makesbridge provides fast response and good support from their support team. Everything in their platform is fine; just maybe need more user friendly ways to create templates or HTML. Once you click return error, you will need to redo your template again.
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Pros
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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  • Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
  • Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
  • Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
  • The system appearance. Love the graphic presentation.
  • Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)
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Cons
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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  • I want them to do ALL My marketing :-).
  • I want them to update and send messages on social media and track responses.
  • I want to be able to sort Targets by email opens and clicks.
Read full review
Likelihood to Renew
We have no intention of changing Emarsys
Read full review
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Usability
No answers on this topic
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Read full review
Reliability and Availability
No answers on this topic
Their tech support staff is the BEST I have worked with!
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Performance
No answers on this topic
Best tech support in the software industry.
Read full review
Support Rating
No answers on this topic
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Read full review
Alternatives Considered
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Read full review
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with
Read full review
Return on Investment
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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  • The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.
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ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.