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SAP Emarsys vs. Marketing Optimizer

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SAP Emarsys

45 Reviews and Ratings

Marketing Optimizer

2 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    		N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Marketing Optimizer

    Score9.8 out of 10
    		N/AMarketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.

    $249

    per month

    Pricing
    SAP EmarsysMarketing Optimizer
    Editions & Modules
    No answers on this topic
    Startup
    $249
    per month
    Growth
    $499
    per month
    Advanced
    $799
    per month
    Offerings
    Pricing Offerings
    SAP EmarsysMarketing Optimizer
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage.
    More Pricing Information
    Features
    SAP EmarsysMarketing Optimizer
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Marketing Optimizer
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    Marketing Optimizer
    -
    Ratings
    WYSIWYG email editor7.36 Ratings00 Ratings
    Dynamic content8.06 Ratings00 Ratings
    Ability to test dynamic content4.07 Ratings00 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings00 Ratings
    Mobile optimization6.07 Ratings00 Ratings
    Email deliverability reporting6.38 Ratings00 Ratings
    List management4.38 Ratings00 Ratings
    Triggered drip sequences7.75 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Marketing Optimizer
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    Marketing Optimizer
    -
    Ratings
    Lead nurturing automation6.05 Ratings00 Ratings
    Lead scoring and grading7.04 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Marketing Optimizer
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    Marketing Optimizer
    -
    Ratings
    Dashboards7.78 Ratings00 Ratings
    Standard reports7.08 Ratings00 Ratings
    Custom reports6.07 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Marketing Optimizer
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    Marketing Optimizer
    -
    Ratings
    API7.07 Ratings00 Ratings
    Role-based workflow & approvals6.04 Ratings00 Ratings
    Customizability6.07 Ratings00 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    User Ratings
    SAP EmarsysMarketing Optimizer
    Likelihood to Recommend
    7.7
    (10 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)