TrustRadius

SAP Emarsys vs. SimplyCast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
SimplyCast
Score 10.0 out of 10
N/A
SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.
$4.95
per month
Pricing
SAP EmarsysSimplyCast
Editions & Modules
No answers on this topic
SimplyCast
$4.95
per month
Offerings
Pricing Offerings
SAP EmarsysSimplyCast
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details——
More Pricing Information
Community Pulse
SAP EmarsysSimplyCast
Considered Both Products
SAP Emarsys
Verified User
Anonymous
Chose SAP Emarsys
Emarsys offered a way more flexible and modern user interface. Furthermore, the management of email campaigns seemed smoother, and simpler - which is essential concerning our rather small team size. Integration of automation programs using our product catalog was also crucial, …
Daniel Berry | TrustRadius Reviewer
Daniel Berry
SEO Strategist
Chose SAP Emarsys
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or …
Robert Callum | TrustRadius Reviewer
Robert Callum
Global Head of Strategy
Chose SAP Emarsys
These two products, Mailchimp and Constant Contact, were our very first experiences. However, we were highly unhappy with how they worked. With Emarsys, we can send messages to the audience at a mass level. Email advertising is one of our most favoruite features in Emarsys and …
Kate Woodward | TrustRadius Reviewer
Kate Woodward
Marketing Project Manager
Chose SAP Emarsys
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from …
Verified User
Anonymous
Chose SAP Emarsys
Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs.

HubSpot is not only marketed as an ESP. They are a more …
Joel Samonie | TrustRadius Reviewer
Joel Samonie
Web Development and Design
Chose SAP Emarsys
Emarsys under performs on every possible level. In my first 6 weeks using the system I had 4 ongoing support tickets with system malfunctions. Learning this platform for take a lot of time that is not required by other platforms.

They need to seriously improve the email …
Verified User
Anonymous
Chose SAP Emarsys
Emarsys is more intuitive and easier to use than Adestra. Its customer personalisations and segmentation capabilities are stronger.
Verified User
Anonymous
Chose SAP Emarsys
We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they …
Verified User
Anonymous
Chose SAP Emarsys
Emarsys competes very well with its competitors
SimplyCast
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Chose SimplyCast
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails.
Features
SAP EmarsysSimplyCast
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
16% below category average
SimplyCast
6.3
Ratings
19% below category average
WYSIWYG email editor7.30 Ratings7.00 Ratings
Dynamic content8.00 Ratings6.00 Ratings
Ability to test dynamic content4.00 Ratings7.00 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing7.00 Ratings6.00 Ratings
Mobile optimization6.00 Ratings7.00 Ratings
Email deliverability reporting6.30 Ratings6.00 Ratings
List management4.30 Ratings5.00 Ratings
Triggered drip sequences7.70 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
SimplyCast
-
Ratings
Lead nurturing automation6.00 Ratings00 Ratings
Lead scoring and grading7.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
SimplyCast
8.0
Ratings
9% above category average
Dashboards7.70 Ratings9.00 Ratings
Standard reports7.00 Ratings8.00 Ratings
Custom reports6.00 Ratings7.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
Ratings
6% below category average
SimplyCast
7.0
Ratings
6% below category average
API7.00 Ratings7.00 Ratings
Role-based workflow & approvals6.00 Ratings7.00 Ratings
Customizability6.00 Ratings6.00 Ratings
Integration with Salesforce.com7.00 Ratings7.00 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings8.00 Ratings
Integration with SugarCRM00 Ratings7.00 Ratings
Best Alternatives
SAP EmarsysSimplyCast
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
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Score 9.0 out of 10
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User Ratings
SAP EmarsysSimplyCast
Likelihood to Recommend
7.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Ease of integration
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysSimplyCast
Likelihood to Recommend
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
Robert Callum | TrustRadius Reviewer
Robert Callum
Global Head of Strategy
Read full review
No answers on this topic
Pros
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
Verified User
Anonymous
Read full review
  • Email tracking
  • Easy to use
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Cons
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer
Joel Samonie
Web Development and Design
Read full review
  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Likelihood to Renew
We have no intention of changing Emarsys
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Daniel Berry | TrustRadius Reviewer
Daniel Berry
SEO Strategist
Read full review
I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
Return on Investment
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
Kate Woodward | TrustRadius Reviewer
Kate Woodward
Marketing Project Manager
Read full review
  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube | TrustRadius Reviewer
Brigitte Klaube
Director of Advertising
Read full review
ScreenShots