SAP Emarsys vs. SmartFocus, now part of Actito
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
 SmartFocus, now part of Actito | Score7.3 out of 10 | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
| SAP Emarsys | SmartFocus, now part of Actito | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| SAP Emarsys | SmartFocus, now part of Actito | |
|---|---|---|
| Likelihood to Recommend | 7.7 | 7.0 |
| Likelihood to Renew | 9.9 | - |
| Ease of integration | 5.0 | - |