SAP Emarsys vs. Forma, now part of Snapchat
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
 Forma, now part of Snapchat | Score8 out of 10 | N/A | Forma was used to build photorealistic avatars, aiming to put the customer directly at the center of the shopping experience with a single photo, with the goal of grabbing their attention and helping them build confidence before buying. Forma was acquired and is now part of Snapchat. | N/A |
| SAP Emarsys | Forma, now part of Snapchat | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Required | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| SAP Emarsys | Forma, now part of Snapchat | |||||||||||||||||||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| SAP Emarsys | Forma, now part of Snapchat | |
|---|---|---|
| Likelihood to Recommend | 7.7 | 8.2 |
| Likelihood to Renew | 9.9 | - |
| Ease of integration | 5.0 | - |