Ensighten Pulse vs. mParticle

Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.

Incentivized

• Flexibility - Ensighten Pulse is truly just the pipes; it effectively and consistently gets data from any touchpoint throughout your digital ecosystem to a single, consolidated location. It does not, however, make decisions about how that data is then processed. This raw data access allows flexibility that is unmatched by other offerings.
• Data Ownership - Because Ensighten Pulse is a first-party cookie, the data collected is fundamentally owned by the owner of the domain. Additionally, because Ensighten does not process the data at all, the data in its rawest form is made available directly to be stored and processed however either we or the client see fit.
• Platform Independence - When we at Ovative/group are implementing Pulse for a client, it is extremely beneficial for everyone involved that the client's current marketing ecosystem can remain largely unchanged; Pulse can ride 'side-by-side' with any existing marketing analytics or execution platforms. This operational ease of implementation has been a huge upside of Pulse.

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• We were one of the first users of the product and there was very little documentation or best practices established.
• Ensighten's TMS product is very 'marketer friendly' and the Pulse product requires a much more technical skillset to implement and leverage.

• UI for events for customers takes time to update, its unreliable.
• Hard to inspect the data once its inputted.
• Not possible to link data with other non-customer related data.

Incentivized

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.

Incentivized

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

• We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
• We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
• We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.

• This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.

Incentivized