Entrinsik Informer vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entrinsik Informer
Score 10.0 out of 10
N/A
Entrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.N/A
Looker
Score 8.7 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Entrinsik InformerLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Entrinsik InformerLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Entrinsik InformerLooker
Considered Both Products
Entrinsik Informer
Chose Entrinsik Informer
Our organization used to use the built in reporting tool for Datatel, but it required more knowledge about SQL so only a handful of users could actually use it. There was no customization of the output or ability to schedule the queries. If you wanted something more complex …
Chose Entrinsik Informer
As an independent consultant, I've never been in a position to influence the actual selection of EI. I do, however, recommend it to all my clients primarily based on its price point and on its accessibility by a greater number of staff members.
Chose Entrinsik Informer
I really liked using the Query Builder that was once part of our Colleague system; however, it really relied on power users to provide the information to the campus. As Query Builder was phased out, our campus moved to Informer. The switch over was very successful. For most end …
Chose Entrinsik Informer
Very cheap solution with 90% same features as top software solutions
Chose Entrinsik Informer
Informer is much better than the old QueryBuilder tool that was a part of the Colleague interface. Schools using SQL Server for the back end may want to weigh the pros and cons between Informer and SSRS (Sql Server Reporting Services) since SSRS comes with no extra costs in …
Chose Entrinsik Informer
We needed to implement a new reporting tool due to Query Builder being eliminated. We went with Entrinsik Informer because it was already being used at some other Colleges that were also using Datatel/Ellucian Colleague, and the reviews from those Colleges were very positive. A …
Chose Entrinsik Informer
I have experience with Advizor AnalystX, and it was just awful. It is advertised as an interactive reporting tool, in which you can use your mouse to select and segment constituents by where they live (by clicking on a map), how much they've given to your institution, when they …
Chose Entrinsik Informer
As stated it works well for extractions, but lacks report design capability. One other thing it does well is query multiple database platforms at the same time. E.g. mysql and unidata.
Chose Entrinsik Informer
Entrinsik Informer was chosen because of it's real-time reporting capability from Unidata.
Chose Entrinsik Informer
My OIT office hasn't provided any other similar tool. Prior to Intrinsik, we typed script into the interface!

Any reports were custom programmed by the programmers in OIT.
Chose Entrinsik Informer
Easily Informer is one the most valuable reporting tools available in higher education.
Chose Entrinsik Informer
We use Informer with Ellucian Colleague instead of Ellucian's solutions which were substandard when we implemented Informer and remain unattractive for a variety of reasons with the standouts being cost and support. Informer is a fraction of the cost and the admin …
Chose Entrinsik Informer
Informer is not as advanced as Business Objects or Tableau, and we have had to use Tableau at times with reports that used a lot of aggregation, but the simplicity is often a strong suit of Informer, allowing users without programming experience the ability to create simple …
Chose Entrinsik Informer
The closet thing we had to Informer before was something called Query Builder. However, unless you were really good at coding and technology, it was like reading greek to the basic user of our system. Informer provides such an easy user experience that most people who were …
Chose Entrinsik Informer
Informer is more cost effective and easier to teach end users to write their own reports, but it still provides just as much functionality as the other products I've used. Informer is easy to manage and administer with a small number of IT employees per number of end users.
Chose Entrinsik Informer
We have not evaluated any other products. Previously we simply used Unidata to create report.
Chose Entrinsik Informer
Informer does more and Informer is easier to use.
Chose Entrinsik Informer
I feel Informer is more user friendly and more easily adaptable for our needs in higher education.
Chose Entrinsik Informer
Before purchasing Entrinsik Informer we used Query Builder or Excel via an odbc driver to access and report of off Unidata. Both of these other products only allowed us to report off of one table at a time. If you wanted data from multiple tables that had to be done with some …
Chose Entrinsik Informer
Crystal Reports with UniDATA ODBC. This works quite well but is cumbersome to set up and maintain. This required several steps outside the UniDATA database as well as setting up security views and a variety of processes that have to be monitored more closely. No other systems …
Chose Entrinsik Informer
We have implemented Blackboard for use by faculty with their students, for posting classroom materials and for interaction in many ways, but we have not used it for reporting purposes. We have allowed querying directly from Ellucian Colleague in the past, but that was not as …
Chose Entrinsik Informer
Query builder, and UniQuery
Chose Entrinsik Informer
Informer is a complete solution.
Looker
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
It takes forever sometimes to have data ready in tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
Chose Looker
Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it …
Chose Looker
The learning curve for Tableau Cloud was too steep for our team. After watching a couple of YouTube videos, anyone can begin connecting data sources and creating reports with Looker. Looker is also free with Google Workspace, making the decision between Looker and Tableau a …
Chose Looker
Tableau did not have the customization that we were told it had, and it was expensive. Domo looks promising, but is also expensive so we haven't purchased it (we may in the future). Google Sheets was very basic and did fine for what it was, but we needed something a bit more …
Chose Looker
Looker seems to be all inclusive in data analysis and reporting. Along with the ability to forecast and add specific metrics to data sets. The automatic reporting sending them on scheduled days is great as well. The only concern is the ease of use as it requires high level …
Chose Looker
I don't remember much about Tableau, but it was chaotic and poorly set up for our company.
Chose Looker
I have not used any other products like Looker before and the company has been using Looker since I've joined. We've talked about replacing other software vendors in the past but never discussed replacing Looker because of how vital it is to our organization.
Chose Looker
Looker is a great fit for our company because we have collaborative analytics workflows and complicated data ecosystems and because of its strengths in data modeling, integration, and collaboration.
Brand name and peer recommendations also helps us to select Looker against …
Chose Looker
Our organization is going all in on Google products so switching out of the Microsoft suite of tools is a no brainer. All the Google tools work incredibly well together and once you transition it’s incredibly hard to be half in half out between Google and Microsoft. If you’re a …
Chose Looker
Looker is more mailable; it allows more dynamic visualisations, filters, drilldowns etc. It's sharing capabilities are also more streamlined than AWS Quicksight. However in contrast to this AWS Quicksight can leverage AWS IAM roles and policies which can be quite scalable. …
Chose Looker
Looker is free, so it's certainly better bang for your buck. It's a good platform for someone who just needs a quick way to look at the data they have. It doesn't have some of the advanced functionality that Tableau has, but it integrates well with the Google ecosystem, so it's …
Chose Looker
In terms of reporting specifically Looker Studio allows to integrate way more sources into a single report. If needed sources can be blended and parameters can be created with calculations etc
Chose Looker
We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
Chose Looker
I choose Looker when I need quick charts. It is easier to start and configure, browser-based, and easy to connect with Google Sheets. This gives it a good competitive advantage when comparing pricing—other similar tools have expensive licenses. In a corporate Google …
Chose Looker
Looker and Tableau are similar products with benefits and drawbacks according to which software you choose to employ. Looker is a Google product whereas Tableau is a Salesforce product. Depending on your existing tech stack it is recommended to leverage the integrated, native …
Chose Looker
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is …
Chose Looker
We use both Looker and Tableau. It depends on the specific team. However, there is a clear correlation that we use Tableau more often when there are more data sources, including financial data.
Features
Entrinsik InformerLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entrinsik Informer
7.3
Ratings
11% below category average
Looker
8.6
Ratings
5% above category average
Pixel Perfect reports5.50 Ratings8.50 Ratings
Customizable dashboards9.10 Ratings8.90 Ratings
Report Formatting Templates7.50 Ratings8.30 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entrinsik Informer
8.6
Ratings
7% above category average
Looker
8.4
Ratings
4% above category average
Drill-down analysis9.10 Ratings8.10 Ratings
Formatting capabilities8.20 Ratings7.80 Ratings
Integration with R or other statistical packages8.20 Ratings8.70 Ratings
Report sharing and collaboration9.10 Ratings9.10 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entrinsik Informer
9.1
Ratings
9% above category average
Looker
8.7
Ratings
5% above category average
Publish to Web9.10 Ratings8.30 Ratings
Publish to PDF9.10 Ratings9.00 Ratings
Report Versioning9.10 Ratings8.50 Ratings
Report Delivery Scheduling9.10 Ratings9.10 Ratings
Delivery to Remote Servers9.10 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entrinsik Informer
7.3
Ratings
9% below category average
Looker
6.9
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.30 Ratings8.00 Ratings
Location Analytics / Geographic Visualization7.30 Ratings8.00 Ratings
Predictive Analytics00 Ratings4.60 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entrinsik Informer
9.1
Ratings
7% above category average
Looker
8.2
Ratings
3% below category average
Multi-User Support (named login)9.10 Ratings8.70 Ratings
Role-Based Security Model9.10 Ratings8.10 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.10 Ratings8.00 Ratings
Report-Level Access Control9.10 Ratings8.10 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entrinsik Informer
9.1
Ratings
14% above category average
Looker
6.1
Ratings
25% below category average
Responsive Design for Web Access9.10 Ratings7.40 Ratings
Dashboard / Report / Visualization Interactivity on Mobile9.10 Ratings7.20 Ratings
Mobile Application00 Ratings5.00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Entrinsik Informer
8.2
Ratings
5% above category average
Looker
-
Ratings
REST API8.20 Ratings00 Ratings
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User Ratings
Entrinsik InformerLooker
Likelihood to Recommend
10.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
9.5
(0 ratings)
Usability
9.1
(0 ratings)
8.8
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
8.3
(0 ratings)
6.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.8
(0 ratings)
Online Training
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
7.1
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Entrinsik InformerLooker
Likelihood to Recommend
Most schools that use Colleague (the Student Information System) have either UniData or SQL Server as the back-end database. If a school is currently a UniData school but has plans to move to SQL Server in the relatively near future then I'd advise against moving forward with Informer until after the conversion to SQL Server. There is a tool that will convert some reports, but there are many instances where the tool won't successfully convert the report and it will need to be re-written.
Read full review
When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred
Read full review
Pros
  • Informer is pretty user-friendly. When teaching other employees how to use Informer, I typically don't have to repeat any steps or further explain how to do certain tasks because of how user-friendly it is.
  • Reports in Informer are kept in a list that can be filtered by user, specific tags, or even by how recent the report was made or run. This makes it very quick and easy to find and run a specific report.
  • Informer has many options for downloading the report output, including text (txt), comma separated values (csv), and even PDF.
Read full review
  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
Read full review
Cons
  • Informer needs more predefined date formats in its Column Display Editor. The existing 5 do not meet everyone's needs.
  • It's a minor UI issue, but Informer's Edit Columns view stutters and displays empty space when scrolling left or right. It may be because I'm using Safari on Mac OS X, and Informer isn't designed for input devices that scroll with "momentum" (as Apple calls it).
  • The Reports Listing takes longer to load reports than I believe it should. At least a progress bar displays to tell you when it's complete.
Read full review
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
Read full review
Likelihood to Renew
Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.
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We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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Usability
Since I don't know code, there are sometimes calculations that are beyond my knowledge to create. It would also be great to be able to format multiple columns at once (center, for instance), rather than having to format them individually.
Read full review
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.
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No objections
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Performance
No answers on this topic
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.
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Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.
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Very satisfied, easy to implement
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Alternatives Considered
Our organization used to use the built in reporting tool for Datatel, but it required more knowledge about SQL so only a handful of users could actually use it. There was no customization of the output or ability to schedule the queries. If you wanted something more complex than what was available, then the programmers needed to write an extraction program to pull the data you needed
Read full review
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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Return on Investment
  • We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
  • Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.
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  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
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ScreenShots

Entrinsik Informer Screenshots

Screenshot of Screenshot of Screenshot of

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.