TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    Magnite

    Score9 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    EquativMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EquativMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and Magnite
    Feature
    Equativ
    8.0
    1 Ratings
    Magnite
    7.5
    2 Ratings
    Data Transfer8.01 Ratings7.02 Ratings
    DSP integration8.01 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and Magnite
    Feature
    Equativ
    8.0
    1 Ratings
    Magnite
    8.0
    2 Ratings
    Ad campaign creation8.01 Ratings8.02 Ratings
    Ad deployment9.01 Ratings8.02 Ratings
    Display advertising7.01 Ratings8.02 Ratings
    Ad display and retargeting segmentation8.01 Ratings8.02 Ratings
    Sequence targeting8.01 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and Magnite
    Feature
    Equativ
    7.5
    1 Ratings
    Magnite
    7.3
    2 Ratings
    Ad dashboards8.01 Ratings8.02 Ratings
    Ad performance reports8.01 Ratings7.02 Ratings
    Ad conversion tracking7.01 Ratings7.02 Ratings
    Ad attribution reporting8.01 Ratings8.01 Ratings
    Cross-channel ad management7.01 Ratings8.02 Ratings
    Ad forecasting and optimization7.01 Ratings6.01 Ratings
    User Ratings
    EquativMagnite
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (2 ratings)