| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Equifax Data-Driven Marketing | Score7.8 out of 10 | N/A | The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategies | N/A |
 NOW Affinio | N/A | N/A | NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets. | N/A |
| Equifax Data-Driven Marketing | NOW Affinio | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Equifax Data-Driven Marketing | NOW Affinio | |
|---|---|---|
| Considered Both Products | Chose Equifax Data-Driven Marketing More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Equifax Data-Driven Marketing | NOW Affinio | |
|---|---|---|
| Likelihood to Recommend | 8.0 | - |
