Carta vs. E*TRADE

Hands down the best functionality that Carta has, in my opinion, is the stock option issuance/maintenance functionality. As someone who has had to maintain the option ledger and stock ledger manually in my past life, Carta offers the easy button. It allows the admin to not be required to track down individual emails and keep track of those over time. When a company needs to get in touch with all shareholders it is invaluable to know that Carta can easily do that with just the click of a few buttons.

Being used other panels, E*TRADE has an edge on getting things done related trading, selling and purchasing at a great extend, it is very easy to use, provided that the users have very less knowledge in Share Markets, the tool has a minimal platform as. well as advanced features to work with multiple people. However, there is room for improvement in terms of Management features and Support after the employee leaves.

Incentivized

• Streamlined and efficient UI.
• Automatic calculation of all necessary accounting computations and footnote disclosures, properly support for external audit purposes.
• A central source of truth for both internal (like accounting and legal) and external (outside counsel) stakeholders in the equity process.

Incentivized

• I like their sell orders that allow you to set a price or percentage as a stop loss.
• Their dashboard is easy to use and gives you some quick info.
• I also like E*TRADE's reports for gains and losses.
• Moving funds into and out of your accounts is pretty simple with E*TRADE.

Incentivized

• Training on getting more from the platform.
• Could be more clear on setting up notifications upfront.
• Concept is new to a lot of folks, could more proactively educate users on managing equity.

Incentivized

• summary page needs to have more details like it doesn't show current market price for an option purchased
• purchase or sell needs to be user friendly so it takes less time.

Incentivized

Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.

Incentivized

Carta is a more focused tool on future investment opportunities and the use/reception of company shares as a benefit of employment. These other HCM tools are great for things like PTO, insurance, pay stubs, taxes, and more. They are just missing the shares usually and that is where Carta comes in and saves the day.

Incentivized

robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.

Incentivized

• Stock Option Expense Calculations are GAAP compliant reducing potental for misstatements during audit.
• Our CEO and CFO are easily able to view the current status of our equity pool whenever they need information for a fundraising.
• ROI is significant as everything is incredibly efficient and doesn't require any administrative paperwork.

Incentivized

• Limit how much you want invest.
• This is an open trade website and there is a risk of losing your money based on your investments.
• If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.

Incentivized