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Ethica vs. Kantar Research Services

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ethica
Score 0.0 out of 10
N/A
N/A
$50
one-time fee
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
EthicaKantar Research Services
Editions & Modules
Basic
$50
one-time fee
No answers on this topic
Offerings
Pricing Offerings
EthicaKantar Research Services
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
EthicaKantar Research Services
Considered Both Products
Ethica

No answer on this topic

Kantar Research Services
Verified User
Anonymous
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
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EthicaKantar Research Services
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User Ratings
EthicaKantar Research Services
Likelihood to Recommend
-
(0 ratings)
7.6
(0 ratings)
User Testimonials
EthicaKantar Research Services
Likelihood to Recommend
No answers on this topic
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
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Pros
No answers on this topic
  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Read full review
Return on Investment
No answers on this topic
  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
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