TrustRadius

EXADS vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EXADS
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
EXADS is a white-label ad serving technology provider that has been building customized ad platforms for Ad Networks, Agencies, Advertisers and Publishers for over 10 years. EXADS ad serving solutions include Demand Side Platforms, Supply Side Platforms, Publisher Ad servers, Ad Network Infrastructure, and Ad Server APIs. EXADS supports ad formats built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. EXADS can also deliver Video Ad Servers, Mobile Ad…N/A
Magnite
Score 9.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
EXADSMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EXADSMagnite
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
EXADSMagnite
Considered Both Products
EXADS

No answer on this topic

Magnite
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Chose Magnite
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has …
Verified User
Anonymous
Chose Magnite
Rubicon had superior client services and monetization techniques.
Features
EXADSMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
EXADS
-
Ratings
Magnite
7.5
Ratings
2% above category average
Data Transfer00 Ratings7.00 Ratings
DSP integration00 Ratings8.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
EXADS
-
Ratings
Magnite
8.0
Ratings
3% above category average
Ad campaign creation00 Ratings8.00 Ratings
Ad deployment00 Ratings8.00 Ratings
Display advertising00 Ratings8.00 Ratings
Ad display and retargeting segmentation00 Ratings8.00 Ratings
Sequence targeting00 Ratings8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
EXADS
-
Ratings
Magnite
7.3
Ratings
6% below category average
Ad dashboards00 Ratings8.00 Ratings
Ad performance reports00 Ratings7.00 Ratings
Ad conversion tracking00 Ratings7.00 Ratings
Ad attribution reporting00 Ratings8.00 Ratings
Cross-channel ad management00 Ratings8.00 Ratings
Ad forecasting and optimization00 Ratings6.00 Ratings
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The Trade Desk
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Score 9.0 out of 10
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User Ratings
EXADSMagnite
Likelihood to Recommend
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
EXADSMagnite
Likelihood to Recommend
No answers on this topic
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Alternatives Considered
No answers on this topic
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Return on Investment
No answers on this topic
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots

EXADS Screenshots

Screenshot of Example of Admin ViewScreenshot of Advanced Targeting