Experiture Marketing Platform vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
Experiture Marketing PlatformOutboundEngine
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
ExperitureOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
Experiture Marketing PlatformOutboundEngine
Features
Experiture Marketing PlatformOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
Ratings
29% above category average
OutboundEngine
8.1
Ratings
10% above category average
WYSIWYG email editor9.80 Ratings00 Ratings
Dynamic content9.90 Ratings00 Ratings
Ability to test dynamic content9.80 Ratings00 Ratings
Landing pages9.90 Ratings00 Ratings
A/B testing10.00 Ratings00 Ratings
Mobile optimization9.80 Ratings8.60 Ratings
Email deliverability reporting9.90 Ratings7.90 Ratings
List management9.00 Ratings7.90 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
Ratings
38% above category average
OutboundEngine
5.9
Ratings
14% below category average
Lead nurturing automation9.90 Ratings00 Ratings
Lead scoring and grading9.90 Ratings00 Ratings
Data quality management9.90 Ratings00 Ratings
Automated sales alerts and tasks9.90 Ratings5.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
Ratings
13% above category average
OutboundEngine
-
Ratings
Calendaring9.50 Ratings00 Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
Ratings
30% above category average
OutboundEngine
7.9
Ratings
18% above category average
Social sharing and campaigns9.90 Ratings7.90 Ratings
Social profile integration8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
Ratings
34% above category average
OutboundEngine
-
Ratings
Dashboards9.90 Ratings00 Ratings
Standard reports9.90 Ratings00 Ratings
Custom reports9.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
Ratings
25% above category average
OutboundEngine
-
Ratings
API7.30 Ratings00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
User Ratings
Experiture Marketing PlatformOutboundEngine
Likelihood to Recommend
10.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
9.1
(0 ratings)
6.4
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
7.9
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Experiture Marketing PlatformOutboundEngine
Likelihood to Recommend
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
  • When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
Because they deliver! If Experiture promises they can create or design something, consider it done.
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AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
Platform is easy, powerful and very effective in driving new business opportunities!
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Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
No answers on this topic
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Support Rating
No answers on this topic
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Online Training
Sales and training support is excellent! Tom, The GPS Group
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No answers on this topic
Alternatives Considered
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
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I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
  • Extremely fast lead conversion
  • Very high ROI
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails