EZ Texting vs. Textmagic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 8.8 out of 10
N/A
EZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing…
$25
per month
Textmagic
Score 8.0 out of 10
N/A
Textmagic is an SMS communication platform for businesses. It facilitates direct engagement with customers through messaging, offering tools for marketing campaigns, customer support, and notifications. Its suite of features includes personalized messages, automation capabilities, and detailed analytics, providing a solution for businesses looking to harness the immediacy and reach of SMS.
$0.05
per outbound text
Pricing
EZ TextingTextmagic
Editions & Modules
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
Pay as You Go Plan
$0.05
per outbound text
Pay as You Go Plan
$0.05
per outbound text
Offerings
Pricing Offerings
EZ TextingTextmagic
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.
More Pricing Information
Community Pulse
EZ TextingTextmagic
Considered Both Products
EZ Texting
Chose EZ Texting
It's easier to send with EZ Text vs manually sending.
Chose EZ Texting
The onboarding process for ez texting is more straightforward and less cumbersome than other texting options. Ez texting lets you know what documentation is needed, typical response times, what party you are waiting on (the phone carriers, for example), that you have to provide …
Chose EZ Texting
Hatch is very good, and integrates with a lot of CRM's, but it's relatively expensive and a heavier lift to get started.
Chose EZ Texting
Attentive Strengths: Highly focused on SMS marketing for e-commerce, Advanced automation and segmentation capabilities, Deep integrations with Shopify and other e-commerce platforms, and Excellent use of two-way conversational messaging.

Weaknesses: More expensive than EZ …
Chose EZ Texting
We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing …
Chose EZ Texting
EZ Texting is leaps and bounds ahead of Constant Contact. It’s a pain to use and costs way to much for the credits you get
Chose EZ Texting
I'm more familiar with EZ Texting than Simple Texting. Also, I think the pricing was a little more favorable
Chose EZ Texting
I think Constant Contact was Terrible. Cumbersome. Terrible compliance department. It never worked for me.
Chose EZ Texting
the price, and the online support really separates you guys from everyone else, in the industry.
Chose EZ Texting
It wouldn't list but Textsignal, it was very hard to use couldn't upload contacts nor delete people along the way. No preview of message sending before hand.
Chose EZ Texting
EZ Texting was much easier to use and better rates.
Chose EZ Texting
We have only ever used EZ Texting and have no reason to look anywhere else.
Chose EZ Texting
The API, web and mobile functionality are far beyond what RingCentral has to offer. We are very happy after the switch, especially with the automations we have configured using the API
Chose EZ Texting
I have not used others. I tried EZ texting first and never had any reason to go elsewhere.
Chose EZ Texting
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and …
Chose EZ Texting
I don't recall; we've been using EZ text for quite a while now.
Chose EZ Texting
EZ had all the features of other companies, but better pricing!

Simple Texting
Chose EZ Texting
I did use another service similar. But the fact this on is on the palm of my hands and it’s called EZ as my business is called EZ Tronics gives me an excellent marketing that’s goes with our name! Also just easy to use this one !
Textmagic
Chose Textmagic
I haven't evaluation many other platforms. I have tried Keap a bit, but it's texting ability is very limited, and it doesn't handle replies well at all.
Chose Textmagic
This was the first product that we tried. I selected it because it had the best value for sending texts out to customers. I liked the trial feature and some discounts on buying credits. Since then, I like the easy to auto-refill the balance so I don't have to worry about adding …
Chose Textmagic
TextMagic is a full-featured business SMS platform that can help you grow your business by sending SMS text messages to customers, employees, and vendors.
Chose Textmagic
TextMagic just worked. Where Trello seemed like we needed to jump through a bunch of hoops to get it working, TextMagic was simple to set up. Everything seemed streamlined and easy to manage.
Chose Textmagic
We have our company cell phones through AT&T and we researched setting up a text blasting service through them. It would have been a very expensive option and it made no sense to spend that kind of money when TextMagic does everything we need it to do for a minimal investment.
Chose Textmagic
It was a mistake to select textmagic.
TrustRadius Insights
EZ TextingTextmagic
Highlights

TrustRadius
Research Team Insight
Published

EZ Texting and TextMagic are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas TextMagic is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and TextMagic both include SMS marketing features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

TextMagic allows users to send texts online using many operating systems and includes an API to help businesses integrate TextMagic with existing systems. TextMagic also converts emails to text, allowing businesses to run simultaneous email and SMS campaigns with a single system. Lastly, in addition to a flexible API, TextMagic also includes integrations through Zapier, which allows less technical staff to integrate other software with TextMagic without writing code.

Limitations

Though EZ Texting and TextMagic both include automated SMS features, they also have a few limitations that are important to consider.

EZ Texting includes some out of the box integrations but isn’t as flexible as TextMagic can be with its flexible API. TextMagic also includes integrations through Zapier, so EZ Texting is only superior on integrations for businesses that don’t want to work with an API or Zapier. EZ Texting also can’t manage both email campaigns and SMS campaigns at once, so if your organization wants to run both through a single application, TextMagic may be preferred.

TextMagic can handle both emails and SMS messaging, but doesn’t have any support for text-to-landline. This can be a problem for organizations with a trusted landline number or who are targeting landline-using demographics. Additionally, while TextMagic includes integrations through Zapier and provides an API for custom integrations, its native integrations are limited.

Pricing

EZ Texting offers a Free 14-day trial that businesses can use before committing to a purchase. The Plus pricing tier is priced at $39.00 per month and includes additional free messages and custom keywords. The Select Tier and Elite tier similarly add more free texts and custom keywords at $75.00 per month and $119.00 per month respectively.

TextMagic offers a pay as you go model that prices texts depending on where they are being sent. For example, texts to United States phones start at $0.04 per text. Total costs depend on number of texts and who they are sent to.

Best Alternatives
EZ TextingTextmagic
Small Businesses
OneSignal
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Score 8.0 out of 10
Telegram
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Score 9.1 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Telegram
Telegram
Score 9.1 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
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Score 9.1 out of 10
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User Ratings
EZ TextingTextmagic
Likelihood to Recommend
8.7
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
9.1
(0 ratings)
Usability
8.4
(0 ratings)
9.1
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.6
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
EZ TextingTextmagic
Likelihood to Recommend
It is great to reach people who have given you their phone numbers. You can connect with leads and customers, strengthening rapport and staying in touch with them. They work well with Facebook ads through the Zapier connection, allowing you to follow up with prospects. However, if a business cannot access its leads' phone numbers, the tool will not be of much use. I know of a senior care company that was in business for years but relied strongly on email marketing. They did not ask for their leads' phone numbers and, therefore, did not find EZ Texting useful. That is expected from a company that does not ask prospects for their phone numbers.
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TextMagic was the perfect choice for what we wanted to do, which was sending a COVID screening questionnaire on a daily basis to our staff.
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Pros
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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  • Easy to use
  • Reminders when our balance is low, we never have to worry about going to send a text and not having enough credits
  • Multiple users are able to work off of the same account
  • Detailed records kept of each text conversation
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Cons
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
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  • Connection between other services ERP, CRM and slack.
  • Textmagic is a tool for kids who want to SMS chat.
  • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
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Likelihood to Renew
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
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Usability
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
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Reliability and Availability
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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No answers on this topic
Performance
It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
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No answers on this topic
Support Rating
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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No answers on this topic
Implementation Rating
allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.
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No answers on this topic
Alternatives Considered
We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair in price, so we moved forward.
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TextMagic is a full-featured business SMS platform that can
help you grow your business by sending SMS text messages to customers,
employees, and vendors.
Read full review
Scalability
We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
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No answers on this topic
Return on Investment
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
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  • It's just a small part of our communications with employees but they appreciate it very much!
  • It is a very cost effective communications tool.
  • There is no negative impact. I just need to remember to update the contact lists with any employee changes.
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ScreenShots

EZ Texting Screenshots

Screenshot of where the user can view recent activity, upcoming campaigns, and access AI Assistant.Screenshot of the enhanced Image Library + Editor powered by Shutterstock, which includes 450+ million free images and 20k design templates to create more scroll-stopping texts.Screenshot of the upgraded AI Compose - Used to create engaging messages with emojis, helpful templates,, easy editing, and Spanish translations.Screenshot of workflows. These are used to send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of delivery confirmations, as well as where the user can check on bounce rates and view opted-outs.