EZ Texting vs. Twilio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EZ Texting
Score 8.7 out of 10
N/A
EZ Texting provides businesses and organizations with a text marketing solution, including features and integrations to keep conversations going. The solution can be used by businesses to connect with their audiences. It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts. EZ Texting Key Features EZ Texting's features are designed to enhance the effectiveness of text marketing…
$25
per month
Twilio
Score 7.0 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
EZ TextingTwilio
Editions & Modules
Launch
$25
per month
Boost
$75
per month
Scale
$125
per month
Enterprise
$3,000
per month
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
EZ TextingTwilio
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsLAUNCH PLAN: Recommended for up to 500 contacts. Local EZ Textable Number. Max Speed: up to 500/day. Cost Per Msg:$0.030. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. BOOST PLAN: Recommended for 501-2,000 contacts. Local EZ High-Volume Number. Max Speed: up to 2,000/day. Cost Per Msg: $0.025. Delivery Rate: 95% Includes 500 free msg/mo or 6k annually. SCALE PLAN: Recommended for 2,000-50,000 contacts. Local EZ High-Volume, High-Speed Number. Max Speed: up to 50,000/day. Cost Per Msg: $0.020. Delivery Rate: 95%. Includes 500 free msg/mo or 6k annually. ENTERPRISE PLAN: Recommended for 50,000+ contacts. This Plan offers. Dedicated Short Codes. Max Speed: up to 1 MM/day. Cost Per Msg: $0.010. Delivery Rate: 99%. Includes 200k msg/mo. Pricing information for EZ Texting is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase EZ Texting must be conducted with the seller. Included in All Plans: Unlimited Incoming Messages, Contacts, & Keywords. New Features: Realize ROI faster with AI Compose & Team Inbox with AI Reply. Live Support Chat: Monday-Friday 8am-8pm ET and Saturday-Sunday 9am-5pm ET. Growth Tools: QR Codes, Keywords & Signup Forms. MMS Edge: Enhanced Image Library + Editor powered by Shutterstock. CRM-Lite: Upload, Management, Groups & Personalization.1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
EZ TextingTwilio
Considered Both Products
EZ Texting
Chose EZ Texting
It's easier to send with EZ Text vs manually sending.
Chose EZ Texting
The onboarding process for ez texting is more straightforward and less cumbersome than other texting options. Ez texting lets you know what documentation is needed, typical response times, what party you are waiting on (the phone carriers, for example), that you have to provide …
Chose EZ Texting
Hatch is very good, and integrates with a lot of CRM's, but it's relatively expensive and a heavier lift to get started.
Chose EZ Texting
Attentive Strengths: Highly focused on SMS marketing for e-commerce, Advanced automation and segmentation capabilities, Deep integrations with Shopify and other e-commerce platforms, and Excellent use of two-way conversational messaging.

Weaknesses: More expensive than EZ …
Chose EZ Texting
We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing …
Chose EZ Texting
EZ Texting is leaps and bounds ahead of Constant Contact. It’s a pain to use and costs way to much for the credits you get
Chose EZ Texting
I'm more familiar with EZ Texting than Simple Texting. Also, I think the pricing was a little more favorable
Chose EZ Texting
I think Constant Contact was Terrible. Cumbersome. Terrible compliance department. It never worked for me.
Chose EZ Texting
the price, and the online support really separates you guys from everyone else, in the industry.
Chose EZ Texting
It wouldn't list but Textsignal, it was very hard to use couldn't upload contacts nor delete people along the way. No preview of message sending before hand.
Chose EZ Texting
EZ Texting was much easier to use and better rates.
Chose EZ Texting
We have only ever used EZ Texting and have no reason to look anywhere else.
Chose EZ Texting
The API, web and mobile functionality are far beyond what RingCentral has to offer. We are very happy after the switch, especially with the automations we have configured using the API
Chose EZ Texting
I have not used others. I tried EZ texting first and never had any reason to go elsewhere.
Chose EZ Texting
EZ Texting has a much better user interface and better support. At first I wanted to "pay as you go" so switched from EZ Texting to BulkSMS. BIG MISTAKE. After 2 hours of banging my head against the wall, I went straight back to EZ Texting and paid the little extra monthly and …
Chose EZ Texting
I don't recall; we've been using EZ text for quite a while now.
Chose EZ Texting
EZ had all the features of other companies, but better pricing!

Simple Texting
Chose EZ Texting
I did use another service similar. But the fact this on is on the palm of my hands and it’s called EZ as my business is called EZ Tronics gives me an excellent marketing that’s goes with our name! Also just easy to use this one !
Twilio
Chose Twilio
Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to …
Chose Twilio
I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because …
Chose Twilio
I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs …
Chose Twilio
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
Chose Twilio
Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to …
Chose Twilio
Twilio has given us more competitive rates than the other providers.
Chose Twilio
Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications.
Chose Twilio
I’m using or have used these services. I like to try multiple applications. I’ve selected Twilio because the documentation in C# is amazing.
Chose Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy …
Chose Twilio
We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better.
Chose Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and …
Chose Twilio
This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of …
Chose Twilio
Can't say much as the test was not very thorough but I can say Twilio would've been in a strong position going by how quickly we could deploy, with very little vendor support as the product was well documented.
Chose Twilio
Our company used the text feature through Heymarket which was useful at first but did not provide the integration features we needed for our CRM system. Heymarket did not openly integrate nor help keep track of responses as well as Twilio does. Twilio has some buggy features …
Chose Twilio
I would say that Salesforce is possibly a more comprehensive product that I have used in the past (and still do occasionally for a client) but Salesforce wouldn't be suitable for the service-based SME which Twilio was used for in this instance.
Chose Twilio
I receive regular unsolicited communications from Twilio competitors but I do not have the time to review them, given there is no reason for me to switch. Twilio works great and its pricing is acceptable for our situation. Investigating point solutions for text only or voice …
Chose Twilio
I have been in to telecommunications since the beginning of my career and have a handful of experience in some of the software like Twilio. The great thing about Twilio is that it is able to combine all the requirements from the messaging/communications perspective that we …
Chose Twilio
We required more customizations and Twilio Flex offered exactly that.
Chose Twilio
Google Voice and Twilio both provide phone numbers; however, Twilio allows you to program how to respond to voice calls. We have only used a small portion of what Twilio is capable of. I appreciate being able to get information about a phone number to see the provider and …
Chose Twilio
Those solutions are just not the same, mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
TrustRadius Insights
EZ TextingTwilio
Highlights

TrustRadius
Research Team Insight
Published

EZ Texting and Twilio Programmable SMS are both software designed to help businesses create and manage text marketing campaigns. EZ Texting is a mobile marketing software specialized for SMS marketing, whereas Twilio Programmable SMS is a communications platform built for highly customizable automated SMS messaging. Both software options are more popular with small businesses, though EZ Texting is used by mid-sized and larger enterprises as well.

Features

EZ Texting and Twilio Programmable SMS each include SMS messaging features, but they also have a few standout features that set them apart from each other.

EZ Texting specializes in marketing features, including a text-to-landline feature that allows SMS marketing campaigns to reach landline phones. This can be important depending on the demographic of a campaign, as access to landlines opens up certain groups to marketing they may not receive otherwise. EZ Texting also includes native integrations with popular marketing software like MailChimp and Constant Contact, as well as analytics tools that help track user engagement. A wide variety of integrations allows businesses to easily pass data from one software to another.

Twilio Programmable SMS includes a flexible API designed to help developers integrate Twilio into their system with no issue. Twilio boasts easy implementation for most businesses, usually requiring only a few lines of code. Users love Twilio’s customer support, citing fast response times and effective solutions to user problems.

Limitations

Though Twilio Programmable SMS and EZ Texting both allow for simple text marketing, though they have a few limitations that are important to consider.

EZ Texting does include an API and some native integrations, but it isn’t as flexible as the API offered by Twilio Programmable SMS. For businesses looking for a flexible mobile marketing software that can fit into any existing system, EZ Texting may not be ideal.

Twilio Programmable SMS is easy to use out of the box, but building custom integrations with it can be more challenging with some systems. For businesses looking for simple integrations that don’t want to utilize an API, EZ Texting’s native integrations may be preferable. Additionally, Twilio Programmable SMS offers analytics tools, but they aren’t as robust as those offered by alternatives.

Pricing

EZ Texting provides a simple to use interface, but documentation is lacking. If users have issues using the technology, they may have to reach out to support rather than figuring out a solution on their own. Additionally, some users find the interface for form creation to be clunky and lacking in customizability.

Twilio Programmable SMS is priced based on usage. Businesses can start for free, but as they text more often and add more features, prices increase. Businesses can reach out to vendors for exact pricing information.

Best Alternatives
EZ TextingTwilio
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EZ TextingTwilio
Likelihood to Recommend
8.7
(0 ratings)
6.8
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
7.5
(0 ratings)
Usability
8.4
(0 ratings)
9.5
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
7.4
(0 ratings)
Support Rating
9.6
(0 ratings)
5.7
(0 ratings)
Implementation Rating
8.0
(0 ratings)
9.5
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
7.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
EZ TextingTwilio
Likelihood to Recommend
It is great to reach people who have given you their phone numbers. You can connect with leads and customers, strengthening rapport and staying in touch with them. They work well with Facebook ads through the Zapier connection, allowing you to follow up with prospects. However, if a business cannot access its leads' phone numbers, the tool will not be of much use. I know of a senior care company that was in business for years but relied strongly on email marketing. They did not ask for their leads' phone numbers and, therefore, did not find EZ Texting useful. That is expected from a company that does not ask prospects for their phone numbers.
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Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
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Pros
  • Easy to use web interface.
  • The ability to set up our main business phone to receive texts is fantastic.
  • There are an abundance of features we haven't even explored yet but look forward to doing so!
  • The mobile app is great alternative when a desktop or laptop isn't available.
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  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
Read full review
  • Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
  • Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
  • Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
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Likelihood to Renew
We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.
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We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
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Usability
I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.
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Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
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Reliability and Availability
We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).
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No answers on this topic
Performance
It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive
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The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Support Rating
EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!
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Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
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Implementation Rating
allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.
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The developer APIs and SDKs are super easy to follow.
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Alternatives Considered
We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair in price, so we moved forward.
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We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
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Scalability
We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.
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No answers on this topic
Return on Investment
  • Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
  • Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.
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  • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
  • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
  • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
Read full review
ScreenShots

EZ Texting Screenshots

Screenshot of where the user can view recent activity, upcoming campaigns, and access AI Assistant.Screenshot of the enhanced Image Library + Editor powered by Shutterstock, which includes 450+ million free images and 20k design templates to create more scroll-stopping texts.Screenshot of the upgraded AI Compose - Used to create engaging messages with emojis, helpful templates,, easy editing, and Spanish translations.Screenshot of workflows. These are used to send texts triggered by actions and events to boost engagement and drive conversions. With a drag & drop editor, technical expertise or code is never required.Screenshot of delivery confirmations, as well as where the user can check on bounce rates and view opted-outs.

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.