Falcon vs. ObservePoint

We recently launched a carousel campaign in a bid to make our content more stackable. With the wide variety of social media integrations, it made it easy to create the social post once and publish it everywhere. This made the process much more efficient, less laborious, and removed duplication of effort.

Incentivized

I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.

Incentivized

• The user interface is intuitive and slick
• It can send content to a variety of social channels
• It allows is to schedule in advance and reduce duplication of effort

Incentivized

• Custom tagging is very important when you need specific tags tailored to your website needs.
• The dashboards are great, user friendly and you can share them with coworkers easily.

Incentivized

• The ability to schedule multiple social media content months ahead.
• No other missing functionality.
• Nothing about Falcon is typically hard to use.

Incentivized

• UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
• Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
• Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.

ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.

It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.

I've only experienced one system availability issue in the 3 years we've been using it.

Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.

We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.

Incentivized

Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!

Instructor was knowledgeable and delivered the content well.

It's easy to find the information you need when you need it and it is easy to consume.

Start with small audits until you have determined what you might want to filter out.

We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.

Incentivized

ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.

I have not reached an unreasonable product limitation as of yet.

• Social Media Engagement
• Customer base increased
• Annualized returns improved

Incentivized

• ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.

Incentivized