Figma vs. Frontify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Figma
Score 8.9 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$144
per year
Frontify
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A
Pricing
FigmaFrontify
Editions & Modules
Professional
$144
per year
Organization
$540
per year
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
FigmaFrontify
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
FigmaFrontify
Considered Both Products
Figma
Chose Figma
Figma was a huge turning point compared to its competitors, especially Adobe XD, a tool designed for the same purpose as Figma. I would say that it and all the other tools I mentioned, including those that do not have the same focus on UX design (Photoshop and Illustrator), …
Chose Figma
Figma is a more advanced tool than Canva, but Canva is easier to use and has a lot of templates.
Chose Figma
Adobe XD is an absurd copycat that never got to have even 10% of Figma's features. It's hyper fast because it's native, but that's the only good thing it has.

Axure RP is an excellent prototyping software, with Local Variables and complex interactions. But it's also extremely …
Chose Figma
Compared to Adobe XD, the Figma tool is much easier to use, offers more features, and has a much lower cost. Its features are less complex, making it very easy to teach beginners how to use it. The navigable prototype is also easier and more efficient to share in Figma compared …
Chose Figma
Figma easily wins against adobe XD. Asset sharing on XD was a pain. Figma makes it really easy by allowing you to export any layer as an asset. XD had no comments making it incredibly hard to communicate with the designer in remote settings. XD's prototyping system was not good …
Chose Figma
Figma is the best for collaboration, most intuitive interface and compatible with the most outside softwares. Plugin library is also expansive
Chose Figma
Figma is by far the best prototyping tool out there. I am such a fan of this tool.
Chose Figma
I prefer using Figma the most so far during the past several years over tools like JustInMind and/or UX Pin.
Chose Figma
I learned UX Design using Sketch and my team was using Sketch when I joined. We no longer use Sketch, and therefore I cannot compare its current functionality to Figma, but at the time of our switch, Figma just had more advanced capabilities- better collaboration, auto-layout …
Chose Figma
Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
Chose Figma
Better auto layouts, components and prototyping capabilities. Variables in Figma are also a fantastic addition to create a robust, and scalable design system. I use these features all the time. Love them!
Chose Figma
Figma compared to other tools has user friendly UI which is very easy for all levels of designers. Compared to Adobe XD and Sketch Figma is stable, while in other tools I have faced software crashing in the middle of the work which resulted in loss of data/design. Compared to …
Chose Figma
Figma definitely has better UX than Adobe XD and also is light-weight compared to XD. The eco-system is stronger with Figma if you are tech company.
Chose Figma
I prefer to use it comparing to Adobe Xd. It surely is more intuitive and still develops itself providing new features (e.g. variables; however, I had to get used to the new interface). Now, if I had to compare it to Axure it'd depend on the project I'm working on. In case of …
Chose Figma
Figma is the only tool that was build from the ground up for enterprise level distributed teams. If I were a one man shop or even a small team, I would consider sketch or other cheaper alternatives. For a large enterprise team, the only winner is Figma.
Chose Figma
Figma is the go-to design tool that can be pushed to production very easily with developer tools. In my opinion it's the most complete design tool that considers the entire design process including the creation of solid design systems, high-fidelity prototyping, user testing, …
Chose Figma
Much nicer to not have to open a million pages at once.
Much faster and embeds are good for Jira even if slow.
Chose Figma
I think Figma is better because it's easier to create more visually appealing work. I would say that Figma is better for people who are used to using this sort of visual design software/platform. Whereas I think Miro is better for first time users, it doesn't offer as many …
Chose Figma
Figma is the best for collaborative work. Very easy to learn, so easy that most people dont use it properly (which is good and bad at the same time). Prototyping is where I'd wish it will improve. Axure was awesome.
Chose Figma
Figma is way better than Adobe Illustrator because of its ability to seamlessly integrate multiple use cases like mobile design and vector-based shape building. While Adobe Illustrator is great for adding texture and depth to illustration you can still build high-end …
Chose Figma
In comparison to Figma, other tools which can accomplish similar tasks (Adobe XD, Sketch, and Adobe Photoshop) feel outdated, clunky, and lacking in functionality.

When switching over to Figma, the experience feels much more elegant, convenient, and cutting-edge in a number of …
Chose Figma
Figma is the most efficient tool for teams and sharing with clients. It's also easier to learn than other Adobe products. When sharing designs with clients, Figma looks more professional than Canva.
Chose Figma
In Figma I can make websites and apps. With Miro I can brainstorm about how I want the app to be and what my ideas are.
Frontify
Chose Frontify
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and …
Chose Frontify
Frontify's pricing is much more competitive.
Chose Frontify
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
Chose Frontify
I'm not sure of other software that is too similar Frontify. We chose Frontify because of prior usage at other organizations. Frontify is easy to use and allows for the central management of brand assets and guidelines.
Best Alternatives
FigmaFrontify
Small Businesses
OmniGraffle
OmniGraffle
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.1 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FigmaFrontify
Likelihood to Recommend
9.0
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Availability
5.5
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
5.1
(0 ratings)
-
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
6.4
(0 ratings)
-
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
FigmaFrontify
Likelihood to Recommend
Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
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Simple and straightforward to understand, usable without much introduction, even for users without much prior knowledge. Helps us enormously, the image database saves us so much time and nerves. Before, we always had to search for a picture for a very long time, now it's super fast thanks to keywords.
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Pros
  • It's efficient, very efficient. Many things that take multiple clicks on other platforms can be completed in less than half the clicks, for example.
  • Alignment of objects is fast, accurate and easy as red line guides appear when moving objects around.
  • Autolayout ensures a balanced visual experience and aligns with CSS grid systems.
  • The ability to specify a grid and use it. For example, a 2pt or 4pt or 8pt grid.
  • Components and the ability to create a design system speeds up future work tremendously and creates design and brand consistency.
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  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
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Cons
  • Animated prototyping.
  • Tappable overlaid layers - bugs on fixed components, such as an app navigation footer in a prototype
  • Swapping a component but retaining inputted copy or imagery.
  • Performance on prototypes to work better in UserZoom - having to delete hidden layers manually, optimize images, and streamline the file, in general, is time-consuming
  • Folder structures - larger teams need multiple layers of folder structure to help find things.
  • Branch performance - we need better, more user-friendly solutions to get designs to merge better.
  • Branch performance - branching with the option to choose which pages you want in the branch without deleting each page you don't need.
  • Default sharing options need improvement.
  • Responsive ratios' in prototyping without having to recreate pages.
  • Better collaboration with Jira to bring in links in the design mode not just dev mode.
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  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
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Likelihood to Renew
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
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Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
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Usability
It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
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No answers on this topic
Reliability and Availability
The only regret I have is, its not available when there is no internet
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No answers on this topic
Performance
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
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No answers on this topic
Support Rating
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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No answers on this topic
In-Person Training
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
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No answers on this topic
Online Training
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
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No answers on this topic
Alternatives Considered
I learned UX Design using Sketch and my team was using Sketch when I joined. We no longer use Sketch, and therefore I cannot compare its current functionality to Figma, but at the time of our switch, Figma just had more advanced capabilities- better collaboration, auto-layout tools, prototyping, etc. From what I can tell, it remains best in class for UX Design tools.
Read full review
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
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Scalability
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
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No answers on this topic
Return on Investment
  • Allows us to get funding for further phases of the project (which is uncountable)
  • Well, it lets us show off when needed due to well suited UI-oriented character
  • Easily approachable by anyone (browser use)
  • User friendly interface
  • More advanced cooperation requires some of the users to have a license
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  • For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
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ScreenShots

Frontify Screenshots

Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.