Flurry Analytics vs. Kumulos

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

[The] platform fits great with distributed teams. It has some really great features around workflow approval, where you can set authors and approvers for work and then track and audit trail the approval. It's a great fit for anyone looking for an enterprise solution to deliver automated personalization at scale. I think it's less well suited to small start-ups. The platform is easy to use, but there's a lot in it, some of which won't be that attractive to a simple app that's just starting out.

• Gives basic tracking capabilities which can help optimize first time experience.
• Lots of high level metrics easily available.
• Benchmarks for many metrics so you can compare yourself within the industry.

• Sending app notifications.
• Sending in-app messages.
• Segmenting your target audience.
• Delivering messages intelligently.
• Customer support.

Incentivized

• From a programming perspective, there really aren't any improvements that I can think of.
• From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

• Would like to see more channels, not just push and in app, SMS for example

The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.

Kumulos is doing everything we need and more. The cost is also very reasonable. It has cut down our need for SMS and has lowered our OPEX because of this. We also love the analytics that it provides and it gives us insight into the usage and engagement of our app.

Incentivized

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

Kumulos is just much easier to install, configure, and set up. Ongoing running costs are much much lower, especially because we don't need the constant support of a developer to complete day-to-day tasks. Other systems required a lot of technical support, not just in the setup but also in the ongoing operation.

• Higher engagement ( helped improve first use experience of app)
• Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
• Reduced churn rate ( given easy way to set up conversion funnels)

• 81% increase in customer retention
• 27% increase in daily active users
• Cost of the system is very low compared to tangible financial benefits it as delivered