Flurry Analytics vs. UXCam App Analytics

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

App is well suited for analyzing the customer behavior and flows. It helps in tracking the user funnel on the app. It can record the sessions so its helpful in qualitative research and analysis.

Secondly, it's very helpful in monitoring the performance of the app across different devices, analytics, etc. It helps in analyzing the frozen or crashed sessions.

Incentivized

• Gives basic tracking capabilities which can help optimize first time experience.
• Lots of high level metrics easily available.
• Benchmarks for many metrics so you can compare yourself within the industry.

• User flow mapping. It shows how users are navigating in the app.
• App crashes
• User session recordings
• Segmentation on devices, OS versions, processors etc

Incentivized

• From a programming perspective, there really aren't any improvements that I can think of.
• From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

• Loading time is high due to which we have to wait a lot sometimes
• In heatmaps, more properties can be added eg. User cohort, experiment id
• Provide filters to easily check the recordings by screen and feature dropoffs

Incentivized

The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

The pricing for UXCam App Analytics was promising and within our budgets. Reaching out to UXCam team was easy and within a week they presented the key features along with customisable pricing subscriptions we can opt for. The feedback around UXCam App Analytics was also positive as we checked from outside organisations. UXcam team also helped around integration with the tech team to make it swift.

Incentivized

• Higher engagement ( helped improve first use experience of app)
• Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
• Reduced churn rate ( given easy way to set up conversion funnels)

• Improved conversions and funnels
• Better user experience and NPS
• Achieving our ambitious yearly targets well before year end

Incentivized