Flurry Analytics vs. Twilio Zipwhip (discontinued)

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

Zipwhip is well suited for brief communication at scale. Our Fan services reps after close to 1,000 accounts, and this allows them to get out quick messages at scale. It is less appropriate for longer messages where email or a phone call is the better route to reach out.

Incentivized

• Gives basic tracking capabilities which can help optimize first time experience.
• Lots of high level metrics easily available.
• Benchmarks for many metrics so you can compare yourself within the industry.

• Scheduled texts - when scheduling an appointment, we schedule a text to be sent prior to this appointment
• Automations - we can set up auto texts and responses

Incentivized

• From a programming perspective, there really aren't any improvements that I can think of.
• From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

• I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
• The ability to send video through this program would significantly enhance its functionality for us.

Incentivized

The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.

It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.

Incentivized

Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.

Incentivized

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we began letting our customers know about the new texting capability we had, they were curious about it and grew to love it. Because we're able to link it with their trip, they not only can receive status updates but also a link to our GPS, so they can see where their chauffeur and vehicle are in real-time, along with a photo of the chauffeur and the vehicle. This function is perhaps our corporate clients' most favorite feature as they don't have to call to see where the vehicle for their VIP is; they can watch it in real-time. For group work, Zipwhip lets us send the program manager customized updates for all of their booked trips. This is such a time saver in so many ways. Time is money and for a small business, there are many ways that this helps. Our employees spend less time on the phone and productivity is increased. Texting is great too as it serves as documentation should any issues arise.

Incentivized

• Higher engagement ( helped improve first use experience of app)
• Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
• Reduced churn rate ( given easy way to set up conversion funnels)

• They out of the blue raised the price 300% on us that negatively impacted the budget we had planned out for the year.
• Initially it did help increase contact rates.
• Time consuming and hard to manage.

Incentivized