Folloze vs. LeanData

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
LeanData
Score 10.0 out of 10
N/A
LeanData is a solution built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage.N/A
Pricing
FollozeLeanData
Editions & Modules
Folloze
Contact Sales
Standard
Contact Sales
Advanced
Contact Sales
Premium
Contact Sales
Enterprise
Custom
Offerings
Pricing Offerings
FollozeLeanData
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollozeLeanData
Considered Both Products
Folloze
Chose Folloze
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns
Chose Folloze
Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to …
Chose Folloze
We have not used other products quite like Folloze.
Chose Folloze
Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality.
Chose Folloze
Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
Chose Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
Chose Folloze
Cannot comment as I was not part of the ultimate decisionmaking process.
Chose Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
Chose Folloze
In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
Chose Folloze
Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors …
Chose Folloze
Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
Chose Folloze
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, …
Chose Folloze
We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
Chose Folloze
We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
Chose Folloze
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
Chose Folloze
Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
Chose Folloze
I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
Chose Folloze
More intuitive user experience, price point, and CSM options aligned to our budget.
Chose Folloze
N/A- I was not a part of the selection process for Folloze so I cannot answer this.
Chose Folloze
We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a …
LeanData
Chose LeanData
Lane Four is no longer in business (I think LeanData acquired) but Leandata is more flexible and reliable than it. Also more so than the custom code we used prior.
Chose LeanData
Its better and more modern. The UI is a much better experience
Chose LeanData
Salesforce flows are getting more and more powerful and similar to what LeanData does, but the routing function and territory mapping in LeanData is far superior to SFDC functionality, especially when it comes to the visibility and audit trails that it captures as people go …
Chose LeanData
LeanData solved all of our needs and allowed ownership and management we needed to scale our routing engine. We also loved working with the LeanData team and had an extremely positive experience with our sales rep and implementation team. I would want LeanData at any company I …
Chose LeanData
LeanData is easier to use, has a nice visual and handles more complex routing logic.
Chose LeanData
LeanData's native CRM structure made it the clear choice for us. No configuration is needed to read from all CRM fields and objects. We've been customers for 4 years and have never had any issues with its performance.
Chose LeanData
We were not able to devote the developer resources to solving the problem in-house at the moment in time we needed to move on this solution. We wanted (needed) a bespoke solution where implementation could be handled outside of our organization. LeanData was able to offer that …
Chose LeanData
We tried using Ringlead for routing purposes but the way the logic needed to be built was super complex, repetitive and prone to manual errors so we like Leandata as auditing and testing is better and you can even see where the error is for your graph. Having a graphical or …
Chose LeanData
N/A I was not here to evaluate other products nor have I used similar tools.
Chose LeanData
I have not used other products for lead routing besides doing manual distributions and this is much better than that!
Chose LeanData
LeanData Bookit replaced Chili Piper for us, and made it much easier to manage out routing for meetings since we were already using LeanData for routing. We have recently evaluated Qualified, and territory management/round robin logic is much simpler in LeanData.
Chose LeanData
Compared to SFDC out-of-the-box routing it is far superior. Giving you the ability to quickly make changes on the fly and test in a sandbox environment. The ability to troubleshoot leads and how they are routed is also a plus. Built-in email alerts also reduce the amount of …
Chose LeanData
We have routing cababilities in Marketo, Salesforce's out of the box Lea Routing Rules, and custom code. [LeanData] is by far the easier and most flexible for an agile business.
Chose LeanData
The main competitors to LeanData are Lane Four and Distribution Engine. While these solutions are definitely improvements from the native lead routing rules in Salesforce, they do not compare against LeanData. They lack the robust fuzzy matching, visual routing canvas, …
Chose LeanData
At the time of evaluation, in addition to looking for Salesforce.com to solve the issue, I looked at a couple of other, smaller solutions that I can't even remember their name. They didn't offer the same level of robustness or complete solution. The Salesforce.com solution …
Chose LeanData
We didn't thoroughly examine alternatives.
Chose LeanData
The most powerful lead routing tool I’ve seen. It allows you to have so many different ways to route the most complicated of situations.
Chose LeanData
The above are all excellent products in their own right, but lack the specialized focus of Lean Data.
Features
FollozeLeanData
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
5% below category average
LeanData
-
Ratings
Automated routing and prioritization7.50 Ratings00 Ratings
Customer interaction histories7.70 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization8.10 Ratings00 Ratings
Engagement data tracking7.80 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
LeanData
-
Ratings
Ad campaign creation7.70 Ratings00 Ratings
Display advertising7.40 Ratings00 Ratings
Contextual advertising7.20 Ratings00 Ratings
Social advertising7.20 Ratings00 Ratings
Ad reporting and analytics7.50 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.5
Ratings
9% below category average
LeanData
-
Ratings
Standard visitor segmentation7.40 Ratings00 Ratings
Behavioral visitor segmentation7.60 Ratings00 Ratings
ABM sales intelligence7.50 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.1
Ratings
9% below category average
LeanData
-
Ratings
3rd party intent signals6.40 Ratings00 Ratings
Downstream intent signals7.50 Ratings00 Ratings
Account identification7.60 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
Ratings
11% below category average
LeanData
-
Ratings
Automated workflow & orchestration7.50 Ratings00 Ratings
Best Alternatives
FollozeLeanData
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
Calendly
Calendly
Score 9.2 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Chili Piper
Chili Piper
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollozeLeanData
Likelihood to Recommend
7.4
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
6.4
(0 ratings)
9.1
(0 ratings)
Online Training
4.5
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Configurability
5.5
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
5.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
FollozeLeanData
Likelihood to Recommend
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
LeanData is incredibly configurable. The drag and drop nodes are easy to use and while it takes a little practice, once you know how to configure the nodes, the amount of flexibility you have to customize your instance is impressive. We can route to specific individuals, to Round Robins, to Territory Teams and more. Timezones and vacations rules can be established and respected. The tool is incredibly scalable to large teams. We have two different business units each with different routing practices and we are able to configure LeanData to work smoothly for both unique processes.
Read full review
Pros
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
  • Lead-to-Account Matching. LeanData has far and away the best fuzzy matching system for identifying the appropriate Account where a particular Lead belongs.
  • Lead Routing. LeanData's visual routing canvas allows business users to construct very sophisticated, yet reliable, routing branches that determine what to do with every lead (both new and existing) based on business rules.
Read full review
Cons
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
  • I think implementing data tables is by far a superior way to achieve complex routing scenarios, but the feature could be more at the forefront (I was previously building very complex webs to achieve similar results before I was aware of how to use them)
  • I wish there were a way to have multiple entry nodes of the same type (ie New/Updated Campaign Member) with different filters for better router organization. I realize this could be implemented by adding additional filters to the existing node, but for viewing cleanliness as opposed to functionality itself, I wish this could change.
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Likelihood to Renew
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
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Have renewed 3x already. It's the best system we've seen for managing actions and outputs across multiple platforms
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Usability
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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LeanData has very effective customer care services.
The software is an affordable lead routing and management software.
Unlimited customizability and seamless integration with other systems.
Efficiency in lead management and generation.
Clarity of the tool and availability of a strightforward UX.
Read full review
Reliability and Availability
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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No answers on this topic
Performance
pages load slow sometimes
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No answers on this topic
Support Rating
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
Read full review
There is no way I would have such a successful implementation of this product without the implementation and support team. They have been patient, helpful, and very responsive. Even after I had gone live and had been so for a while, our org and thus our criteria had changed. They continued to help me make the necessary tweaks to ensure I was up and running.
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Online Training
5 as we did it with our own people in house and not with Folloze
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No answers on this topic
Implementation Rating
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
No answers on this topic
Alternatives Considered
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
Read full review
We were not able to devote the developer resources to solving the problem in-house at the moment in time we needed to move on this solution. We wanted (needed) a bespoke solution where implementation could be handled outside of our organization. LeanData was able to offer that and on the timescale we were beholden to.
Read full review
Scalability
there are still a lot of things that need to be made available within the product
Read full review
No answers on this topic
Return on Investment
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
  • Using the Outreach integration in LeanData that allows us to auto-sequence an inbound prospect that hasn't booked a meeting has brought our average time to touch from 10+ days to >1 day.
  • I can't speak to specific numbers, but using LeanData to route our different onboarding related objects has significantly reduced our onboarding time for new customers.
  • Adding LeanData Bookit has also reduced our spend by consolidating tools. When we acquired a company last year, we were able to use LeanData on their website and get rid of their routing/meeting tools without having to pay for another instance.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.