Folloze vs. Ion, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Folloze
Score 7.7 out of 10
Enterprise companies (1,001+ employees)
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Pricing
FollozeIon, by Rock Content
Editions & Modules
Folloze
Contact Sales
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
FollozeIon, by Rock Content
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequired$5,500 per customer
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
FollozeIon, by Rock Content
Considered Both Products
Folloze
Chose Folloze
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns
Chose Folloze
Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to …
Chose Folloze
We have not used other products quite like Folloze.
Chose Folloze
Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality.
Chose Folloze
Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
Chose Folloze
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
Chose Folloze
Cannot comment as I was not part of the ultimate decisionmaking process.
Chose Folloze
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
Chose Folloze
In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater …
Chose Folloze
Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors …
Chose Folloze
Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
Chose Folloze
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, …
Chose Folloze
We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
Chose Folloze
We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank …
Chose Folloze
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
Chose Folloze
Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
Chose Folloze
I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
Chose Folloze
More intuitive user experience, price point, and CSM options aligned to our budget.
Chose Folloze
N/A- I was not a part of the selection process for Folloze so I cannot answer this.
Chose Folloze
We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a …
Ion, by Rock Content
Chose Ion, by Rock Content
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases.
Chose Ion, by Rock Content
I wasn't involved with that process.
Chose Ion, by Rock Content
When I chose ion, my alternative was to have developers build what I was envisioning. Just two tools I wanted were going to cost me $50k to build. With ion I was able to create those, plus dozens of other tools.

Early on when I started using ion, another division had just …
Chose Ion, by Rock Content
Incredible customer support is one of the reasons for opting towards ion interactive. They have been very useful and helping in every way possible.
Chose Ion, by Rock Content
SnapApp was a decent platform, but it was a bit limited in what we could do with it and it was challenging from an Eloqua-integration perspective regarding accessing our customers' answers.

One of the things that drew us to Ion versus SnapApp was the advanced metrics and …
Chose Ion, by Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
Chose Ion, by Rock Content
Compared to Adobe's products, I prefer ion. However, Optimizely is slightly more intuitive to use than ion, but the value comes in big savings over Optimizely's prices.
Chose Ion, by Rock Content
The primary reason is flexibility and customer service!
Chose Ion, by Rock Content
ion is in a different league than other well-known landing page providers. They deal with many large organizations and their landing pages feel more professional than competitors. The key piece in my decision to move forward with them was their customer support and tool …
Chose Ion, by Rock Content
Again, functionality and customer service beat them all.
Chose Ion, by Rock Content
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
Chose Ion, by Rock Content
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-on has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Chose Ion, by Rock Content
The closest tool I can compare ion to is WordPress. To me, ion is easier to use, with more interactive features.
Chose Ion, by Rock Content
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
Chose Ion, by Rock Content
I prefer ION because of the granularity of visitor data that I have access to and am able to analyze / optimize off of.
Chose Ion, by Rock Content
Both ion and Drupal are essential in our business but they're used in completely different methods. Our Drupal pages are live and searchable on Google. Our landing pages are not indexed because we [like] to pinpoint traffic sources to them. We can turn a traffic source on and …
Chose Ion, by Rock Content
The ion platform is easy to use and quick to create websites. Using ion allows us to not need developer resources to create the websites. It is cost effective. The decision to use ion was made prior to my arrival at the company.
Chose Ion, by Rock Content
ion is a comparable product to Wordpress in some aspects of user experience and versatility. We've integrated elements of ion with Salesforce, which has given certain groups more flexibility in their day-to-day tasks. There are pros and cons when comparing Ion to Drupal, and …
Chose Ion, by Rock Content
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
Chose Ion, by Rock Content
I've used squarespace, which is perfect to build my portfolio site. But ion is an ideal place to build templates with strict styleguides for our marketing team to use.
Features
FollozeIon, by Rock Content
Engagement
Comparison of Engagement features of Product A and Product B
Folloze
7.7
Ratings
5% below category average
Ion, by Rock Content
-
Ratings
Automated routing and prioritization7.50 Ratings00 Ratings
Customer interaction histories7.70 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization8.10 Ratings00 Ratings
Engagement data tracking7.80 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Folloze
7.4
Ratings
5% below category average
Ion, by Rock Content
-
Ratings
Ad campaign creation7.70 Ratings00 Ratings
Display advertising7.40 Ratings00 Ratings
Contextual advertising7.20 Ratings00 Ratings
Social advertising7.20 Ratings00 Ratings
Ad reporting and analytics7.50 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Folloze
7.5
Ratings
9% below category average
Ion, by Rock Content
-
Ratings
Standard visitor segmentation7.40 Ratings00 Ratings
Behavioral visitor segmentation7.60 Ratings00 Ratings
ABM sales intelligence7.50 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Folloze
7.1
Ratings
9% below category average
Ion, by Rock Content
-
Ratings
3rd party intent signals6.40 Ratings00 Ratings
Downstream intent signals7.50 Ratings00 Ratings
Account identification7.60 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Folloze
7.5
Ratings
11% below category average
Ion, by Rock Content
-
Ratings
Automated workflow & orchestration7.50 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Folloze
-
Ratings
Ion, by Rock Content
7.5
Ratings
7% below category average
Ideation00 Ratings10.00 Ratings
Content collaboration00 Ratings5.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Folloze
-
Ratings
Ion, by Rock Content
8.7
Ratings
7% above category average
Content hub00 Ratings10.00 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Embedded CTAs00 Ratings10.00 Ratings
Content distribution00 Ratings8.00 Ratings
Content promotion00 Ratings8.00 Ratings
Content automation00 Ratings6.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Folloze
-
Ratings
Ion, by Rock Content
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings6.00 Ratings
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings10.00 Ratings
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FollozeIon, by Rock Content
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TechTarget Priority Engine
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CoSchedule Marketing Suite
CoSchedule Marketing Suite
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Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
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User Ratings
FollozeIon, by Rock Content
Likelihood to Recommend
7.4
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
8.0
(0 ratings)
7.4
(0 ratings)
Availability
8.2
(0 ratings)
10.0
(0 ratings)
Performance
7.3
(0 ratings)
9.0
(0 ratings)
Support Rating
6.4
(0 ratings)
10.0
(0 ratings)
Online Training
4.5
(0 ratings)
8.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
10.0
(0 ratings)
Configurability
5.5
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
5.5
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
FollozeIon, by Rock Content
Likelihood to Recommend
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
Read full review
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Read full review
Pros
  • Plug into Salesforce. We live in Salesforce, so it's a must!
  • Ease of use when designing boards. We love to all feel like graphic designers.
  • Dashboards showing activity levels of all types.
  • Storing assets within folloze. Makes it super easy to build a board fast.
  • Cloning boards. Time saver!!
Read full review
  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
Read full review
Cons
  • Integrating the contact form with our CRM has been a lengthy and on-going process
  • We use iframe for some of our content pieces and I think it could look better than it does now
  • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
Read full review
  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
Read full review
Likelihood to Renew
Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
Read full review
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
Read full review
Usability
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
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Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Reliability and Availability
sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
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No answers on this topic
Performance
pages load slow sometimes
Read full review
Sometimes the editor can be a little slow.
Read full review
Support Rating
Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally.
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The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
5 as we did it with our own people in house and not with Folloze
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They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
I was not involved with the implementation of Folloze. This project was executed before I was hired
Read full review
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
Read full review
I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
Read full review
Scalability
there are still a lot of things that need to be made available within the product
Read full review
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
  • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
  • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
Read full review
  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
Read full review
ScreenShots

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.