FormAssembly vs. Formstack Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Formstack Forms
Score 7.9 out of 10
N/A
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.N/A
Pricing
FormAssemblyFormstack Forms
Editions & Modules
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Enterprise
Contact sales team
Offerings
Pricing Offerings
FormAssemblyFormstack Forms
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
More Pricing Information
Community Pulse
FormAssemblyFormstack Forms
Considered Both Products
FormAssembly
Chose FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, …
Chose FormAssembly
FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my …
Chose FormAssembly
Jotform didn't have the two-way SF connectors we needed, if I remember correctly.
Chose FormAssembly
We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion.
Chose FormAssembly
It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial.
Chose FormAssembly
Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case …
Chose FormAssembly
We decided on FA forms as they are easy to setup, great user experience and API enabled
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms.
Chose FormAssembly
The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
Chose FormAssembly
We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got …
Chose FormAssembly
FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
Chose FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge …
Chose FormAssembly
We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've …
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than WooBox, however.
Chose FormAssembly
The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than …
Chose FormAssembly
FormAssembly's connector logic is superior (by far) but other sites have better form styles (Formstack).
Chose FormAssembly
We evaluated FormSpring, and Caspio among the products we were interested in. Considering that FormAssembly was available in an on-site version went a long way towards our decision, but frankly, it was just an easier product to use at a very reasonable price for what has the …
Chose FormAssembly
I don't have experience using any other application that has the same/similar functionality.
Chose FormAssembly
I was not the key decision maker in purchasing this product; I only provide administrator and user support for the product. FormAssembly works fairly well for our needs as an organization and we have not explored any other products for our business needs. If considering similar …
Formstack Forms
Chose Formstack Forms
SurveyMonkey, Constant Contact and HubSpot Marketing Hub
Chose Formstack Forms
I haven't used SurveyMonkey in a while, but in my recent experience, Formstack Forms offers great functionality and ALSO integrates with the other Formstack products we have, such as Formstack Documents and Formstack Sign. This additional perk of integrations makes the …
Chose Formstack Forms
Cheaper than most alternatives and very easy to use
Other systems can be more complicated to setup
The system can be access from most anywhere
Chose Formstack Forms
I feel like Formstack is Google forms on steroids. They both serve the same purpose and I have more experience using Google forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack …
Chose Formstack Forms
Wufoo and Formstack are very similar - almost as if they were built by the same company or ex-employees. Except Formstack UI was better and modern at least when we selected it. While the team was happy with Wufoo and Surveymonkey, our IT team picked Formstack based on their …
Chose Formstack Forms
We used Survey Monkey previously and the process of pulling data, reporting, and integrating the data was much easier and faster. The page logic let us shorten the end-user experience, and the layout and design were significantly improved. Our end-users reported a better user …
Chose Formstack Forms
Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most …
Chose Formstack Forms
I found Blackbaud NetCommunity to have a much steeper learning curve, and to be fairly expensive. I opted to use Formstack instead, which meant exporting/importing data with some regularity.
Chose Formstack Forms
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the …
Chose Formstack Forms
I am not aware of other competitors out there to FormStack other than modules or plug-ins deployed on WordPress or Drupal built sites. I do think that forms deployed through marketing automation platforms (HubSpot, Marketo, Pardot) are better alternatives due to the if-then …
Chose Formstack Forms
I didn't evaluate any other products.
Chose Formstack Forms
Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged.
Chose Formstack Forms
Formstack was much easier to use. Drag and drop creation made organizing and reorganizing easy. Forms were easy to brand and looked professional. Easy field creation and the breadth of field options made Formstack the forerunner.
Chose Formstack Forms
I have never used anything like Formstack before!
Chose Formstack Forms
I have began switching over to Form Assembly for our new sales cycle but have not started using it yet. I cannot give a good product evaluation or comparison because Formstack is the only product I have used.
Chose Formstack Forms
For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms.

Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are …
Chose Formstack Forms
We have found that no other software gives us the freedom that Formstack does to be creative in our form building. Formstack has by far the most user-friendly interface of any other product we have used. We especially like the Digital Signature, SubAccounts and Calculating …
Chose Formstack Forms
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. …
Chose Formstack Forms
Formstack allows for multiple users and provides a cleaner UI with richer features and automatic data analysis. GoogleForms is a free alternative, but offers none of these features.
Chose Formstack Forms
I've created multiple webforms from scratch & the Formstack API is much more efficient in both creating and managing/updating forms. When I was initially evaluating products (about a dozen or so), Formstack had the cleanest interface and most third-party integrations (payments, …
Features
FormAssemblyFormstack Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.4
Ratings
17% above category average
Formstack Forms
7.2
Ratings
10% below category average
Survey templates9.80 Ratings7.50 Ratings
Themes8.50 Ratings4.50 Ratings
Custom logo/branding10.00 Ratings9.50 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
10.0
Ratings
16% above category average
Formstack Forms
7.5
Ratings
13% below category average
Changes to live survey10.00 Ratings5.50 Ratings
Question design help10.00 Ratings8.00 Ratings
Multiple question types10.00 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
10.0
Ratings
19% above category average
Formstack Forms
6.6
Ratings
22% below category average
Survey logic flexibility10.00 Ratings6.60 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
9.5
Ratings
15% above category average
Formstack Forms
8.3
Ratings
2% above category average
Response tracking10.00 Ratings10.00 Ratings
Data export10.00 Ratings10.00 Ratings
Standard reports10.00 Ratings5.60 Ratings
Custom reports10.00 Ratings5.60 Ratings
Analytics7.50 Ratings10.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.0
Ratings
3% above category average
Formstack Forms
10.0
Ratings
14% above category average
Access controls7.90 Ratings10.00 Ratings
Compliance10.00 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
Ratings
4% below category average
Formstack Forms
8.0
Ratings
3% below category average
Vendor-offered crowdsourcing6.00 Ratings8.00 Ratings
Respondent restrictions9.70 Ratings8.00 Ratings
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User Ratings
FormAssemblyFormstack Forms
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Availability
10.0
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
4.1
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
FormAssemblyFormstack Forms
Likelihood to Recommend
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
Read full review
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Read full review
Pros
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
Read full review
  • Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
  • Formstack integrates well with HubSpot, our marketing automation platform of choice.
  • Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.
Read full review
Cons
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
Read full review
  • Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year
  • Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform)
  • Dynamic Data: passing data from one field to another is not-exactly doable
  • Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating
  • User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more
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Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
Read full review
Usability
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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I give it this rating because Ali feel like just about anyone can use this. Now with 7 billion people in the work I understand that’s not the case but I feel like Formstack get it pretty simple where a majority of humans could use it and navigate through. The only reason I didn’t give it a higher rating is because I think Google Forms is a little easier to use and that it’s pretty much impossible for any product to get a 10 on usability in my opinion.
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Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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Formstack has awesome support! They are always quick to respond and genuinely care for their clients' success. They will work with you to find a solution or let developers know about your feature request. There are a few things on the feature request forum that I wish they would implement sooner, but I am at least grateful that they give clients a space to voice their ideas and take them into consideration.
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Implementation Rating
No answers on this topic
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
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Alternatives Considered
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the program!
Read full review
Return on Investment
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
  • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
  • Immediate response - those that submit forms receive immediate response that their form has been submitted.
Read full review
ScreenShots

FormAssembly Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of