FormAssembly vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Google Forms
Score 8.9 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
FormAssemblyGoogle Forms
Editions & Modules
Basic
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Enterprise
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Government
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Team
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Essentials
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FormAssemblyGoogle Forms
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle Forms
Considered Both Products
FormAssembly
Chose FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, …
Chose FormAssembly
FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my …
Chose FormAssembly
Jotform didn't have the two-way SF connectors we needed, if I remember correctly.
Chose FormAssembly
We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion.
Chose FormAssembly
It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial.
Chose FormAssembly
Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case …
Chose FormAssembly
We decided on FA forms as they are easy to setup, great user experience and API enabled
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms.
Chose FormAssembly
The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
Chose FormAssembly
We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got …
Chose FormAssembly
FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
Chose FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge …
Chose FormAssembly
We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've …
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than WooBox, however.
Chose FormAssembly
The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than …
Chose FormAssembly
FormAssembly's connector logic is superior (by far) but other sites have better form styles (Formstack).
Chose FormAssembly
We evaluated FormSpring, and Caspio among the products we were interested in. Considering that FormAssembly was available in an on-site version went a long way towards our decision, but frankly, it was just an easier product to use at a very reasonable price for what has the …
Chose FormAssembly
I don't have experience using any other application that has the same/similar functionality.
Chose FormAssembly
I was not the key decision maker in purchasing this product; I only provide administrator and user support for the product. FormAssembly works fairly well for our needs as an organization and we have not explored any other products for our business needs. If considering similar …
Google Forms
Chose Google Forms
SurveyMonkey works well for serious surveys, but it would be too difficult and expensive to use it for every small event. QuestionPro Live Polls is also good, but it is primarily used during specific events, such as Zoom webinars, to collect questions from participants. Google …
Chose Google Forms
They are pretty similar, but Google Forms is better from a cost perspective. They are both simple to use and are great options for creating + sending out surveys.
Chose Google Forms
I haven't used that many other form applications before unless they were standalone applications like Microsoft Word. I used this program, and it was ok, but it requires a paid subscription, and someone renews it yearly. This can be too complicated for some users, such as older …
Chose Google Forms
Cognito forms are really great because of the high degree of customisation that can be done. You can seriously build some amazing workflows using them which we do use for more intricate projects
Chose Google Forms
I think that the Google version of forms is easier to use for both those making the forms and those filling them in than it's Microsoft equivalent. Google's products are more widely used and understood by the public, and they function at a higher level.
Chose Google Forms
JotForm is good too and gives theming & CSS priority. However, I don't think the theme is important in forms, we chose Google Forms because we needed simplicity.
Chose Google Forms
For strictly forms with data driven insights Google forms is the most efficient and hands down easiest choice to go with. It offers a ton of vast and robust features that helps with integrations and many more.
Chose Google Forms
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as …
Chose Google Forms
Google Forms is a much more basic tool for collecting feedback. It's better for small events or very basic responses. Survey Monkey is better for getting in-depth insights into data, including insights trends and a better presentation of the data in exportable graphs. But …
Chose Google Forms
I selected Google Forms because of its efficient and quick customer service. I had used other platforms earlier and had trouble connecting with their team for issues.
Chose Google Forms
Google Forms is great because it is free and easy to use. Formative has great features because it is able to give live feedback of responses and it has multiple question types but it is also expensive to subscribe to. Google Forms is very powerful because, in addition to the …
Chose Google Forms
I have been using Google Forms since it started in 2008. I have never explored other alternatives for creating surveys. I like the intuitive design and the visual output of data in charts and graphs. It's easy to share the survey with others. Google Forms embed seamlessly in …
Chose Google Forms
Personally, I never use other products to conduct surveys other than Google Forms, because I think Google Forms is very comfortable and easy to use.
Chose Google Forms
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment …
Chose Google Forms
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of …
Chose Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
Chose Google Forms
I use both SurveyMonkey and Google Forms. Google Forms are nice for quick and simple everyday information collecting. SurveyMonkey is used for a more robust detailed information collecting where I can dive into analytics/results in a more detailed manner.
Chose Google Forms
Google Forms is more basic than Typeform in terms of design style options and flexibility, but it has an easier-to-use interface. It is slightly less robust in terms of logic and crowd-sourced responses than SurveyMonkey. In general, it's a good option for generating a quick, …
Chose Google Forms
Google Forms definitely isn't as robust as some of the more professional tools out there. However, in my experience, I usually don't need a robust survey tool. I just need to quickly set up a survey or screener. In addition, I love how simple it is to add collaborators to …
Chose Google Forms
Google Forms is easier to use than Qualtrics, but has less robust capabilities, especially in terms of sharing, permissions, survey logic, and reporting features.
I also find Google easier to use than the Microsoft Forms tool, but again Microsoft might have better options in …
Chose Google Forms
Simpler to use and mostly related with an alternative to a robust forms and questionnaire option. Many other tools are not only forms.
Chose Google Forms
SurveyMonkey is great but it costs money to get its full power while Google Forms can do a lot of the same but for free. When it comes to simply surveys/data intake, Google Forms is far easier to use and much cheaper.
Features
FormAssemblyGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.4
Ratings
17% above category average
Google Forms
7.9
Ratings
1% below category average
Survey templates9.80 Ratings8.70 Ratings
Themes8.50 Ratings7.00 Ratings
Custom logo/branding10.00 Ratings8.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
10.0
Ratings
16% above category average
Google Forms
9.4
Ratings
10% above category average
Changes to live survey10.00 Ratings10.00 Ratings
Question design help10.00 Ratings9.00 Ratings
Multiple question types10.00 Ratings9.20 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
10.0
Ratings
19% above category average
Google Forms
8.5
Ratings
3% above category average
Survey logic flexibility10.00 Ratings8.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
9.5
Ratings
15% above category average
Google Forms
9.1
Ratings
11% above category average
Response tracking10.00 Ratings8.90 Ratings
Data export10.00 Ratings9.00 Ratings
Standard reports10.00 Ratings8.80 Ratings
Custom reports10.00 Ratings9.50 Ratings
Analytics7.50 Ratings9.30 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.0
Ratings
3% above category average
Google Forms
9.9
Ratings
13% above category average
Access controls7.90 Ratings9.80 Ratings
Compliance10.00 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
Ratings
4% below category average
Google Forms
9.1
Ratings
10% above category average
Vendor-offered crowdsourcing6.00 Ratings9.00 Ratings
Respondent restrictions9.70 Ratings9.30 Ratings
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User Ratings
FormAssemblyGoogle Forms
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.8
(0 ratings)
Availability
10.0
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
FormAssemblyGoogle Forms
Likelihood to Recommend
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
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Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
Read full review
Pros
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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Cons
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
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  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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Reliability and Availability
No answers on this topic
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
No answers on this topic
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Alternatives Considered
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
Read full review
Scalability
No answers on this topic
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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ScreenShots

FormAssembly Screenshots

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