FormAssembly vs. QuestionPro

FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.

Incentivized

I would recommend it for VERY simple projects. For anything that requires extensive programming, it's probably better to have a professional survey programmer develop the code rather than the research manager or director. Otherwise, it's an easy to use and intuitive program. It's also a good option if pricing is a concern.

• SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
• Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
• I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.

Incentivized

• Once you have designed a survey it is easy to send out to respondents and administer.
• QuestionPro offers a wide range of question types and sophisticated options such as randomization of responses and logic trees.
• QuestionPro generates basic charts that are decent for visual inspection of results of survey.
• Earlier versions of the user interface were intuitive and easy to use.

• The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
• Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
• When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.

Incentivized

• I would like the unique key generated for the respondents to be random and not follow a sequential number. We have bypassed this, but it needs additional effort and time.
• There is an option for the "finish page" which is a report that summarises the survey that has just been completed for the respondent has been in "beta" for a long time!
• Some of the advanced report options are only available online and would be useful to be able to download in different formats as are the more standard/simple filtered reports.

One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.

Incentivized

It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.

Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!

Incentivized

QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use

While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.

Incentivized

They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.

Try every feature and test take your surveys multiple times, running through different scenarios.

Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.

Incentivized

QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both easier to navigate than OneDrive’s Forms features. QuestionPro’s visual appeal falls short of Google, but it remains comparable with OneDrive.

Incentivized

• FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
• FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
• FormAssembly integrates well with our TechStack.

Incentivized

• Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
• The only negative impact was that it takes time and effort to move to any new tool.