FormAssembly vs. SurveyMonkey

FormAssembly

SurveyMonkey

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
FormAssembly	Score 8.6 out of 10	N/A	The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…	N/A
SurveyMonkey	Score 8.2 out of 10	N/A	SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.	$25 per month (billed annually) per user (starting at 3 users)

Pricing

FormAssembly

SurveyMonkey

Editions & Modules

Basic: Contact Sales
Enterprise: Contact sales
Government: Contact sales
Team: Contact Sales
Essentials: Contact Sales

Team Advantage: $25
per month (billed annually) per user (starting at 3 users)
Team Premier: $75
per month (billed annually) per user (starting at 3 users)
Standard Monthly: $99
per month
Individual Plan - Advantage Annual: $468
per year
Individual Plan - Premier Annual: $1,428
per year

Offerings

Pricing Offerings
FormAssembly	SurveyMonkey
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

More Pricing Information

Pricing Info

Community Pulse
	FormAssembly	SurveyMonkey
Considered Both Products	FormAssembly Verified User Anonymous Chose FormAssembly Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, … Incentivized Helpful? Verified User Anonymous Chose FormAssembly FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my … Incentivized Helpful? Verified User Anonymous Chose FormAssembly Jotform didn't have the two-way SF connectors we needed, if I remember correctly. Incentivized Helpful? Verified User Anonymous Chose FormAssembly We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion. Incentivized Helpful? Verified User Anonymous Chose FormAssembly It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial. Incentivized Helpful? EH Evan Hartwig Director of Operations Chose FormAssembly Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case … Incentivized Helpful? Verified User Anonymous Chose FormAssembly We decided on FA forms as they are easy to setup, great user experience and API enabled Incentivized Helpful? JP James Peak Director, IT Chose FormAssembly I was hired after FormAssembly was already selected/implemented. Incentivized Helpful? AP Anne Pennick Data Specialist Chose FormAssembly The customer support as well as usability of FormAssembly has been vastly superior. Incentivized Helpful? Verified User Anonymous Chose FormAssembly I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload. Incentivized Helpful? AH Andrew Helton Programmer Analyst Chose FormAssembly TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms. Incentivized Helpful? MF Monica Fornash Technical Project Manager Chose FormAssembly The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition. Incentivized Helpful? CK Christina Kostelecky Senior Executive Administrator Chose FormAssembly FormAssembly is able to handle all of the above, with better pricing and support. Incentivized Helpful? WR William Reese CIO Chose FormAssembly We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got … Incentivized Helpful? DG Dale Gish Salesforce Consultant Chose FormAssembly FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration. Incentivized Helpful? MS Matthew Souther Sr. Information Systems Manager Chose FormAssembly When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge … Incentivized Helpful? NB Nick Bencivenga Chief Operating Officer Chose FormAssembly We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've … Incentivized Helpful? Verified User Anonymous Chose FormAssembly I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than WooBox, however. Incentivized Helpful? Verified User Anonymous Chose FormAssembly The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than … Incentivized Helpful? SA Sasha Agrich VP, Business Development Chose FormAssembly FormAssembly's connector logic is superior (by far) but other sites have better form styles (Formstack). Incentivized Helpful? TJ Tony Jackson Technical Web Producer Chose FormAssembly We evaluated FormSpring, and Caspio among the products we were interested in. Considering that FormAssembly was available in an on-site version went a long way towards our decision, but frankly, it was just an easier product to use at a very reasonable price for what has the … Incentivized Helpful? NL Nazreen Laffir Salesforce Coordinator Chose FormAssembly I don't have experience using any other application that has the same/similar functionality. Incentivized Helpful? Verified User Anonymous Chose FormAssembly I was not the key decision maker in purchasing this product; I only provide administrator and user support for the product. FormAssembly works fairly well for our needs as an organization and we have not explored any other products for our business needs. If considering similar … Helpful?	SurveyMonkey MA Mohammed Alkayal Project Officer Chose SurveyMonkey I think we were looking for a survey products, so when I think about survey products; SurveyMonkey is the only solution Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey Outside of creating our own surveys, no other tools have been used outside of SurveyMonkey. I have heard of a few others but would not be able to provide an honest opinion due to my lack of experience working with them. Incentivized Helpful? BL Brandon Lai IT Manager Chose SurveyMonkey SurveyMonkey is way better than jotform for surveys, simply because it is a dedicated survey software, whereas Jotform is more general form builder. If a business's sole purpose is to send a survey out and view responses, SurveyMonkey is better than Jotform in every category. Incentivized Helpful? Stefan Achard President and Founder Chose SurveyMonkey As [I] mentioned in the previous comments, [I believe] there is no comparison. [In my opinion,] SurveyMonkey is a market lagger. Incentivized Helpful? CP Curtis Pierre Regional HR Manager Chose SurveyMonkey The tool is free, but we selected SurveyMonkey because we were able to easily pull the data and do the analysis. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey I have only used this software and have not used others. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey In terms of creating surveys and analyzing their results, the main competitor we use is Qualtrics. I think Qualtrics has better features, a more professional environment, and more robust tools. This can also be negative as it can be overwhelming for untrained users. I have … Incentivized Helpful? Andrea Hester Director Of Operations Chose SurveyMonkey SurveyMonkey has the most options in terms of available question formats, analysis and participant tracking, and customizability. Google Forms is a more basic interface with fewer options for tracking and analysis, and Typeform is better in terms of design and branding options … Incentivized Helpful? Shawn Bennett Sr. Account Executive - Inbound Team Lead Chose SurveyMonkey SurveyMonkey offers a better end user and survey building experience. The tools to easily create a fun and engaging survey are easily accessible, easy to understand, and easy to use. You could go as far as to say that a monkey could figure out how to use SurveyMonkey. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey I've only built my own in Access, SharePoint, and HTML. I don't like any of them. Plus, anything internal like SharePoint is going to have a network user/time stamp, and that wont increase participation at all. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey SurveyMonkey is the least used between Wufoo, Titan Forms, and Google Forms. It is a solid program, however, for our uses the other programs provide additional features such as syncing to our CRM database, accepting Stripe payments, or automatically syncing with my already … Incentivized Helpful? Caroline Dobson Human Resources Generalist Chose SurveyMonkey SurveyMonkey is easier to customize and provides much more in depth analytics. SurveyMonkey also provides better templates providing us with a better presentation to our employees. SurveyMonkey also comes with a more trustworthy platform that ensures confidentiality, which is … Incentivized Helpful? TC Tiffany Consalvo Practice Administrator Chose SurveyMonkey SurveyMonkey has more analytic data options than what I found using Google Forms. Otherwise, if you use the Google Suite of products you may find it easier to just use Google Forms. When it comes to our website forms we have switched to JotForm as it has a better display on our … Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey It's probably above Google Surveys and below the other two. I didn't select SurveyMonkey, the company already had it and I made the decision to get an additional license for my work. Incentivized Helpful? VC Vasilii Chistyakov Owner Chose SurveyMonkey Compared to Google forms, it is easier to create a beautiful design for a survey form in SurveyMonkey. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey In my opinion, SurveyMonkey is the gold standard. Google Forms and Google Surveys, while being able to connect easily to other Google tools, are not as adept or intuitive as SurveyMonkey is. Google is trying to be all things for all people, and while it does a lot of those … Incentivized Helpful? Duane Thompson Product Development Lead Chose SurveyMonkey SurveyMonkey has more than 150 survey templates to choose from that are expert-written ranging from market research product survey, customer satisfaction survey templates, 360-degree employee evaluation, product testing, website feedback and so much more. It has more … Incentivized Helpful? Vinicius Andrade UI/UX Designer Chose SurveyMonkey The level of options compared to Google Forms, and the regionalized prices compared to Typeform. Incentivized Helpful? Jason Emery AIS Director Chose SurveyMonkey I have used Qualtrics as well. I would say Qualtrics is a more of a higher end survey solution but if your needs are basic survey monkey is probably the better value and easier to get started. Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey While Google Forms is free, the ability to design and customize forms/surveys would prove to be beneficial to the end user. Google Forms is very limited to multiple editors while SurveyMonkey provides viewing, editing, and commenting to editors. Additionally, the access to 200 … Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey SurveyMonkey has more professional features, templates and theme options than Google Surveys Incentivized Helpful? Verified User Anonymous Chose SurveyMonkey From my experience, I honestly think most of these tools are interchangeable, they have very similar functionality and can meet the same needs. I think there are more custom features that help all these tools differentiate themselves, however, my experience with them has been … Incentivized Helpful? Ira Bornstein, MBA Executive Chose SurveyMonkey I've been using SurveyMonkey for more than 20 years - most of the competitor solutions that I reviewed over 20 years ago don't even exist any longer, or they've been acquired by other firms. SurveyMonkey has stood the test of time, and never given me the need to seek out other … Incentivized Helpful? Betsy Scruggs Research Chose SurveyMonkey I like [SurveryMonkey] better because it is a way easier website to use. Very user friendly. The website is very easy to get all the feedback together in one place. The other website I used had a lot of glitches and was different than survey monkey. That website was too much … Incentivized Helpful? JP Juan Palma Software Development Manager Chose SurveyMonkey We really didn't look at alternatives. The only alternatives we looked at was developing our own surveys, via email and/or baking them directly into our applications, but SurveyMonkey really did all the heavy lifting, so to speak, by providing a one-stop shop for constructing, … Incentivized Helpful?

Features

FormAssembly

SurveyMonkey

Survey Format & Appearance

Comparison of Survey Format & Appearance features of Product A and Product B
	FormAssembly 9.4 Ratings 17% above category average	SurveyMonkey 8.6 Ratings 8% above category average
Survey templates	9.80 Ratings	9.10 Ratings
Themes	8.50 Ratings	6.70 Ratings
Custom logo/branding	10.00 Ratings	10.00 Ratings

Survey Content

Comparison of Survey Content features of Product A and Product B
	FormAssembly 10.0 Ratings 16% above category average	SurveyMonkey 8.6 Ratings 1% above category average
Changes to live survey	10.00 Ratings	7.40 Ratings
Question design help	10.00 Ratings	9.10 Ratings
Multiple question types	10.00 Ratings	9.10 Ratings

Survey Logic

Comparison of Survey Logic features of Product A and Product B
	FormAssembly 10.0 Ratings 19% above category average	SurveyMonkey 8.4 Ratings 2% above category average
Survey logic flexibility	10.00 Ratings	8.40 Ratings

Survey Reporting & Analytics

Comparison of Survey Reporting & Analytics features of Product A and Product B
	FormAssembly 9.5 Ratings 15% above category average	SurveyMonkey 10.0 Ratings 20% above category average
Response tracking	10.00 Ratings	10.00 Ratings
Data export	10.00 Ratings	10.00 Ratings
Standard reports	10.00 Ratings	10.00 Ratings
Custom reports	10.00 Ratings	10.00 Ratings
Analytics	7.50 Ratings	9.90 Ratings

Survey Administration & Security

Comparison of Survey Administration & Security features of Product A and Product B
	FormAssembly 9.0 Ratings 3% above category average	SurveyMonkey 10.0 Ratings 14% above category average
Access controls	7.90 Ratings	10.00 Ratings
Compliance	10.00 Ratings	10.00 Ratings

Survey Distribution

Comparison of Survey Distribution features of Product A and Product B
	FormAssembly 7.9 Ratings 4% below category average	SurveyMonkey 9.9 Ratings 19% above category average
Vendor-offered crowdsourcing	6.00 Ratings	9.90 Ratings
Respondent restrictions	9.70 Ratings	10.00 Ratings

Best Alternatives
	FormAssembly	SurveyMonkey
Small Businesses	Square 9 Softworks Score 9.1 out of 10	Square 9 Softworks Score 9.1 out of 10
Medium-sized Companies	Qualaroo Score 6.1 out of 10	Qualaroo Score 6.1 out of 10
Enterprises	Verint Voice of the Customer Score 10.0 out of 10	Verint Voice of the Customer Score 10.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	FormAssembly	SurveyMonkey
Likelihood to Recommend	10.0 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	8.5 (0 ratings)	9.0 (0 ratings)
Usability	- (0 ratings)	9.9 (0 ratings)
Availability	10.0 (0 ratings)	10.0 (0 ratings)
Performance	- (0 ratings)	6.0 (0 ratings)
Support Rating	10.0 (0 ratings)	9.4 (0 ratings)
Implementation Rating	- (0 ratings)	10.0 (0 ratings)

User Testimonials
	FormAssembly	SurveyMonkey
Likelihood to Recommend	FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available. Incentivized Matthew Souther Sr. Information Systems Manager Read full review	SurveyMonkey really excels in the survey design aspect of the surveying process. They have so many different question types that you can use to create your questions. The analytics and reporting are basic but ok for those wanting simple insights into their survey answers. Their free plan should suffice for any business that needs the fundamentals of surveying - i.e. survey builder, sharing, and viewing answers. Incentivized BL Brandon Lai IT Manager Read full review
Pros	SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust. Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy. I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too. Incentivized Nick Bencivenga Chief Operating Officer Read full review	SurveyMonkey's survey programming features are extremely intuitive. Someone who has never used it before can, with little direction or training, easily set up a simple - or comprehensive - survey in a matter of minutes. Real-time reporting and analytics tools are extremely helpful to keep everyone involved informed on an ongoing basis. Virtually any kind of question or answer format can be programmed into your SurveyMonkey survey. Incentivized Verified User Anonymous Read full review
Cons	The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name). Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution. When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything. Incentivized Leona Belk Associate Director of Admissions Read full review	I think it's becoming pushed to the back-burner as more survey sites come out - it needs to come up with something to keep it more relevant as other survey sites are being more widely used. Give more options to customize the look of your survey. Incentivized Amanda Carpenter Administrative Office Technician Read full review
Likelihood to Renew	One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through. Incentivized Tony Jackson Technical Web Producer Read full review	Compared to other competitors in the market (including a few I've used internally), if you're looking for a survey application, this one does the job and it's quite inexpensive too. Considering the fact that it comes with a handy mobile application too (on iOS and Android), you also get flexibility thrown in the deal too. Ben Donkor Social Media & Online Analyst Read full review
Usability	Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce! Incentivized Verified User Anonymous Read full review	SurveyMonkey should suffice for most simple use cases to collect responses or feedback from clients. The templates that they offer are helpful as well as the guidance on question formulation. If you just need a stand alone software to distribute and collect surveys, then SurveyMonkey will meet your needs. Incentivized Verified User Anonymous Read full review
Performance	No answers on this topic	still to many limitations for more complex surveys --skips, filtered questions, etc. Jeannette Saquet President Read full review
Support Rating	While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs. Incentivized Tony Jackson Technical Web Producer Read full review	I haven’t used the support function yet, but I have had colleagues that have and the issues they’ve faced have been resolved super quickly. They also have said the support people they have come in contact with have been extremely friendly. Those two things are what made me choose my rating Incentivized Betsy Scruggs Research Read full review
Implementation Rating	No answers on this topic	Implementation not required. Rachel Biederman Senior Director, Marketing and Communications Read full review
Alternatives Considered	Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly. Incentivized Verified User Anonymous Read full review	Outside of creating our own surveys, no other tools have been used outside of SurveyMonkey. I have heard of a few others but would not be able to provide an honest opinion due to my lack of experience working with them. Verified User Anonymous Read full review
Return on Investment	FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner. FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with. FormAssembly integrates well with our TechStack. Incentivized Verified User Anonymous Read full review	SurveyMonkey has a positive impact on our organization by allowing us to gain insight to our team through the 360 evaluations. We have had positive ROI from our client polling questions which have directed new products or services that we offer. The analytics were an awesome way to filter and export responses so that our management team could evaluate the information. Incentivized TC Tiffany Consalvo Practice Administrator Read full review
ScreenShots	FormAssembly Screenshots