FormAssembly vs. Wufoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
FormAssemblyWufoo
Editions & Modules
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
FormAssemblyWufoo
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyWufoo
Considered Both Products
FormAssembly
Chose FormAssembly
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, …
Chose FormAssembly
FormAssembly has superior Salesforce configuration settings, but JotForm offers a much greater variety of systems integrations. We don't really use reports or workflows in FormAssembly, but the Jotform Report Builder is frustrating at best. Workflows feel comparable from my …
Chose FormAssembly
Jotform didn't have the two-way SF connectors we needed, if I remember correctly.
Chose FormAssembly
We use both, but SMA is nice because you have a portal you can log into. In all other ways, Formassembly is better in my opinion.
Chose FormAssembly
It is easier to design a form through Formassembly and integrate the results with Salesforce. When compared with docomotion, Formassembly is user-friendly. Additionally, the new feature in Formassembly that allows for designing signatures is beneficial.
Chose FormAssembly
Our website couldn’t handle self-hosting Formidable Forms as a plug-in on our website and would frequently crash. Titan Forms had poor communication and was difficult to schedule customer service. Formstack was self-hosted on our Salesforce, but was overpriced for our use case …
Chose FormAssembly
We decided on FA forms as they are easy to setup, great user experience and API enabled
Chose FormAssembly
I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
Chose FormAssembly
TargetX Forms is another option that I have. We decided to continue using FormAssembly due to the lack of features and flexibility available in TargetX Forms.
Chose FormAssembly
The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
Chose FormAssembly
We have only used FormAssembly, once we were made aware of it by a consultant a few years ago. I checked the vendor recommendations against the Salesforce forums to see if it was recommended there and it was, plus I read the user-reviews on the AppExchange page. Once I got …
Chose FormAssembly
FormAsssembly is the leader in Salesforce integrated forms. It is the most powerful, dependable,and has the best Salesforce integration.
Chose FormAssembly
When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge …
Chose FormAssembly
We considered a few others - Jot, conga, etc. We landed on FormAssembly mainly for the SalesForce integration. It's just so clean, and you get SO MANY options. The way that you can automatically create cases/leads (and do so conditionally) was huge for our support team. We've …
Chose FormAssembly
I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than WooBox, however.
Chose FormAssembly
The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than …
Chose FormAssembly
FormAssembly's connector logic is superior (by far) but other sites have better form styles (Formstack).
Chose FormAssembly
We evaluated FormSpring, and Caspio among the products we were interested in. Considering that FormAssembly was available in an on-site version went a long way towards our decision, but frankly, it was just an easier product to use at a very reasonable price for what has the …
Chose FormAssembly
I don't have experience using any other application that has the same/similar functionality.
Chose FormAssembly
I was not the key decision maker in purchasing this product; I only provide administrator and user support for the product. FormAssembly works fairly well for our needs as an organization and we have not explored any other products for our business needs. If considering similar …
Wufoo
Chose Wufoo
I prefer Wufoo to Formstack because it is nicer in appearance and is certainly user-friendly. Wufoo has provided everything that Formstack provided, and it also integrates nicely with our conference webpage. To be completely honest, while we still use Wufoo for time-off …
Chose Wufoo
Wufoo lacks the intricate features that SurveyMonkey has in terms of customization, survey login, reporting, and analysis. However, it provides an excellent, easy-to-use way to create forms and surveys/polls for customers that require little effort for such tasks. In many …
Chose Wufoo
They all have very similar freemium and low tier plans, so it comes down to what exactly you need and what you can live without. However, I highly suggest paying up to at least remove branding to keep all your forms on-brand to build trust with your clients and partners.
Chose Wufoo
I have used EmailMeForms in the past, and to be honest, they are very similar, but WuFoo's forms look way more professional. I like the fact that you can fully customize the look and feel of the form, add your own branding, and images and the fact that after submission they …
Chose Wufoo
Both are good basic options. While Google Forms is free, Wufoo provides a free version with premium options. Wufoo has additional customization options such as logos, backgrounds, and other visual changes. Both offer analytics abilities to digest the data and to find common …
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
I do believe SurveyMonkey owns Wufoo, but ultimately the prorated discount for non-profits is what lead us to choose Wufoo.
Chose Wufoo
Wufoo is more robust than Survey Monkey and has more question/answer options. Wufoo also has more customization options for a cleaner, more professional experience for the user when compared to Survey Monkey and Google Forms.
Chose Wufoo
We use them in conjunction with each other. The ability to have multiple technologies work together is what we look for in (and as) a SaaS platform. The best in class is always more beneficial than having one all-in-one solution. In the antiquated days of the past there would …
Chose Wufoo
I think out of these apps, Wufoo and SurveyMonkey maybe are the ones with more robust and complex features. But neither has a design so beautiful as Typeform, nor the simplicity of creating and answering surveys in Google Forms. Usually I use:

- Typeform for small and more …
Chose Wufoo
Both Wufoo and Formstack offer a lot of the same features, which is to be expected. Price is a huge factor though when comparing Wufoo vs Formstack. Wufoo is $29 per month paid annually for 5 users and unlimited forms. Formstack is $82.50 per month paid annually for 5 users …
Chose Wufoo
We use two other form builders, WP Forms and Jot Form. Jot form is probably the closest to Wufoo in functionality and feel, where WP forms is mainly to capture leads and subscribers.

Jot form too has its limitations in the look and feel department, but offers similar …
Chose Wufoo
It was the most affordable, easiest to use and best product that we researched and evaluated. We liked the interface of it, how you could make multiple accounts, the different theme options you could choose from and how easy it was to share your form. We needed something we …
Chose Wufoo
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use …
Chose Wufoo
Wufoo is superior while Google Forms are very basic and limited. They also don't embed well.
Chose Wufoo
We selected Wufoo based on a recommendation from a web developer friend, ease of use and cost. Wufoo does, however, have fewer features than Cognitoforms.
Chose Wufoo
SurveyMonkey does not hold a candle to Wufoo.
Chose Wufoo
Wufoo doesn't replace MailChimp, but Wufoo's forms are more robust and full featured, MailChimp's form capabilities don't always fit my needs, so I integrate the two.
Chose Wufoo
Wufoo has an unparalleled ease of use. It's a simple to follow layout and support staff are accessible within an hour window almost without fail. The forms are more dynamic and easy to set up than either Google Forms or Salsa Labs based registration, but unlike Salsa Labs, the …
Chose Wufoo
As a manager of website content, without much experience in coding HTML, even the smallest of edits were difficult when starting my job. In the past three years, I've used some WordPress theme software and the ninjaform plugin. The lack of design and efficiency became apparent …
Chose Wufoo
We really didn't test drive other products for forms/surveys. We did initial research on what it might add, but Wufoo took the cake every time in comparison for its ease of use, trainability, and support situations.
Chose Wufoo
When I researched Wufoo in 2008, it was easier on the eyes for the survey creator and respondent than SurveyMonkey.
Wufoo also allows questions to have hyperlinks and images. Google Forms does not.
Chose Wufoo
I haven't used very many other products that are similar to Wufoo. Wufoo is built to be integrated with so many other applications and add-ins for workflow (many of which are free), that it is extremely easy to add it in a way that is synergistic with the rest of your business.
Chose Wufoo
We have used Google forms in the past as well and we do like it's ability to populate a google drive spreadsheet immediately that can be shared with an entire committee.
We do have a lot of long term use forms though that wufoo has more stability for maintaining.
Features
FormAssemblyWufoo
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.4
Ratings
17% above category average
Wufoo
6.2
Ratings
25% below category average
Survey templates9.80 Ratings8.00 Ratings
Themes8.50 Ratings6.00 Ratings
Custom logo/branding10.00 Ratings4.60 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
10.0
Ratings
16% above category average
Wufoo
8.3
Ratings
2% below category average
Changes to live survey10.00 Ratings7.50 Ratings
Question design help10.00 Ratings8.50 Ratings
Multiple question types10.00 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
10.0
Ratings
19% above category average
Wufoo
8.0
Ratings
3% below category average
Survey logic flexibility10.00 Ratings8.00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
9.5
Ratings
15% above category average
Wufoo
9.5
Ratings
15% above category average
Response tracking10.00 Ratings10.00 Ratings
Data export10.00 Ratings10.00 Ratings
Standard reports10.00 Ratings9.50 Ratings
Custom reports10.00 Ratings8.90 Ratings
Analytics7.50 Ratings9.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.0
Ratings
3% above category average
Wufoo
9.5
Ratings
9% above category average
Access controls7.90 Ratings9.50 Ratings
Compliance10.00 Ratings9.50 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
Ratings
4% below category average
Wufoo
7.5
Ratings
9% below category average
Vendor-offered crowdsourcing6.00 Ratings7.00 Ratings
Respondent restrictions9.70 Ratings8.00 Ratings
Best Alternatives
FormAssemblyWufoo
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.1 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.1 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.1 out of 10
Qualaroo
Qualaroo
Score 6.1 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FormAssemblyWufoo
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
10.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
FormAssemblyWufoo
Likelihood to Recommend
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
Read full review
Wufoo is a great tool for building forms. It is especially handy for marketing and non-technical users so that you can develop and implement forms and reduce the need for technology support. We've used this tool for 5+ years and have taken on the form-creation duties for our websites and we've never looked back. With that being said, if you are looking to create a very complex form with a lot of fields and lots of field/page logic, Wufoo may not be the best tool for you and/or you may need significantly more technology support.
Read full review
Pros
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
Read full review
  • Wufoo's layout is simple and intuitive. A single click will add a field to your form, and more advanced users can customize forms with minimal time invested to create complex and advanced systems.
  • Integration into webpages is simple. The code is provided in several formats and its a matter of copy and paste.
  • Payments are incredibly easy to integrate once you have the appropriate accounts set up with a third party approved vendor.
  • Creating receipts, follow up emails, and establishing form logic is very simple - a few clicks and you're done!
Read full review
Cons
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
Read full review
  • The reports can be a little rough looking when we have a longer form. The data grids are nice but often cumbersome for someone to view. In those situations, we export the data to excel and plug into our own report forms.
  • A cloud-like situation would be helpful for saving old forms. It's nice to reference previous forms but our main page gets bogged down. It would be nice to have a second page to save old forms and have the main page be for active forms.
  • Simpler formatting would be nice for those who do not know HTML. To be able to bold or change font size with the click of a button would be helpful.
Read full review
Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
Read full review
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
Read full review
Usability
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
Read full review
I have always found Wufoo to be incredibly user-friendly and simple to understand. It can be readily grasped by even the most non-technical of users. It's simple, clean, and highly readable. To this date, I haven't heard a single customer or coworker complain about the usability of Wufoo. All in all, Wufoo is a product that has exceptional overall usability.
Read full review
Performance
No answers on this topic
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
Read full review
Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
Read full review
Unmatched response time and incredible support. When you submit a support e-mail you get an immediate response to let you know that they are on it. Within 10 to 15 minutes you get a detailed and educated response to the problem you are having. They either direct you to documentation on their site or they give you other avenues in which to Achieve fixing your issue. The response is always personal and never feels automated.
Read full review
Online Training
No answers on this topic
Good imbedded videos that visually demonstrate how to create an element within the form.
Read full review
Implementation Rating
No answers on this topic
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
Read full review
Alternatives Considered
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
Read full review
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The major difference is user experience and design. Typeform breaks all questions out one by one... but it's much easier to customize the design and create a high-end experience without HTML. For companies who need customizable forms software but really care about their design - Typeform is our go-to. We rarely use Google Forms (would only use them for free-needs or internal / non-important use), mostly because we prefer the experience that we can get from Wufoo and Typeform.
Read full review
Return on Investment
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
Read full review
  • Gives clients quick and easy forms to fill out - increased satisfaction due to ease
  • Our department often has to follow up with clients after submitting their forms
  • We use Wufoo to schedule campus visits - this is where the form is found lacking most of us. We would love for a calendar feature to be able to block out certain dates or redirect before a form is completed.
Read full review
ScreenShots

FormAssembly Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of